Oct 29, 202625 min
A maintenance manager at a food plant orders a replacement for a sheared conveyor bolt. It shows up two days later, looks perfect, and won’t go in the hole. For the Halloween episode, Matt Johnson and Floyd Blaikie of...
About this Podcast:
Every company that sells online wants frictionless commerce. But what does that actually look like in practice? Most businesses have already figured out the #1 rule of cutting out friction in their physical supply chain: all of its parts need to talk to each other, and somebody needs to own it. ㅤ Far fewer have figured that out for their digital supply chains. And somewhere in that pile of disconnected projects, data and commerce stopped talking. The most expensive relationship in your business needs work. This is their standing appointment. This is Data vs. Commerce. ㅤ Each week, hosts Matt Johnson and Floyd Blaikie sit down with the people who own the data, run the platforms, and pay the price when those two stop playing nice. ㅤ If you're responsible for any part of how products get from a database to a doorstep, this is your show. New episodes drop weekly. Subscribe on Apple, Spotify, or wherever you listen.
Pitch Analysis
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Contact path
Verified email
Booking probability
30%
Guest openness
Selective
80/100
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What is Data vs. Commerce about?
Every company that sells online wants frictionless commerce. But what does that actually look like in practice? Most businesses have already figured out the rule of cutting out friction in their physical supply chain: all of its parts need to talk to each other, and somebody needs to own it.
What has Data vs. Commerce covered recently?
Recent episodes include "Who killed the thread pitch? A product data murder mystery | Ep. 23" (29 October 2026, 25 minutes), "Keeping 10 to 15 of every 100 internal AI experiments | Joel Farquhar, Chief Technology Officer, Pivotree | Aiden Parker, Senior Product Manager, Pivotree | Ep. 22" (21 October 2026, 25 minutes), and "What the board is asking data and commerce teams this Q4 | Ep. 21" (14 October 2026, 30 minutes).
How often does Data vs. Commerce publish?
Data vs. Commerce publishes roughly weekly, with episodes averaging 24 minutes.
How hard is it to get booked on Data vs. Commerce?
Booking probability for Data vs. Commerce is 30%, and the host is rated Selective on guests. Data vs. Commerce requires a Pod Score of 80 or higher. Data vs. Commerce's contact route on record: verified email.
Who should pitch Data vs. Commerce?
The strongest fits for Data vs. Commerce are IT Services & Software Development. Data vs. Commerce has a business audience.
About the host
Data vs. Commerce is a business podcast.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 21, 202625 min
Floyd Blaikie got so mad at every reporting tool on the market that she vibe coded her own. That put her inside a Gartner prediction: 60% of the vibe-coded apps running in businesses today will be gone by 2028. She and...
- Oct 14, 202630 min
It’s Q4, budgets are locking, and every data and commerce request has to be translated into what a distributor’s or manufacturer’s board cares about: growing existing accounts, winning new logos and protecting margin...
- Oct 7, 202633 min
Agentic commerce got pitched as a personal shopper that takes your request and spends your money without checking back. What shipped is a discovery tool that puts a shortlist on your screen and waits for you to approve...
- Sep 30, 202629 min
Distributors think their customers want reps who know the catalog. Their customers mostly want to know where their stuff is. ㅤ Floyd Blaikie brings Matt Johnson a report she got lost in the morning they recorded. It's...
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- Sep 23, 202623 min
Sell sheets, spec sheets and price books are the collateral B2B salespeople say they can't work without, and they go out of date the moment the catalog changes. Some manufacturers can only refresh a price book every 12...
- Sep 9, 202632 min
A packaging change is a data change, and most brands don't treat it as one. An item profile gets built months in advance, pitched to a retailer as a 12-pack, and then a new channel wants six or eight to a box. Nobody...
- Sep 2, 202628 min
Everyone agrees the legacy PIM has hit its ceiling. Almost nobody wants to own the move off it. ㅤ In the third and final part of the PIM series, Matt Johnson and Floyd Blaikie get into the part the first two episodes...
- Aug 19, 202622 min
Product data enrichment is one of the most manually intensive jobs in commerce, and in B2B distribution it scales badly: hundreds of supplier feeds, a million-plus part numbers, and a normalization standard that varies...
Episode #12
One in five retailers posted a product data role | Dan Ornstein, Head of Retail, Pivotree | Ep. 12
Aug 12, 202627 minEveryone is watching the front end. The AI shopping assistants, the chat interfaces, the storefront that talks back. Pivotree's Q2 retail report went looking at what retailers are actually doing instead, and the answer...
- Aug 5, 202622 min
Product data used to be a back-office chore. Now it decides whether an AI recommends you, whether a customer can find a replacement part, and whether you show up in the consideration set at all. Most teams have no real...
- Jul 29, 202623 min
Swagelok is running 97% of order to cash through automated multi-agent AI, lifting purchase orders straight into SAP. Most manufacturers and distributors are still walking printouts from one desk to another. The...
- Jul 22, 202623 min
Everyone feels the ceiling before they can name it. The channels keep multiplying, the attributes per product keep growing, and the whole operation is held together by workarounds and one very large spreadsheet. On this...
- Jul 15, 202622 min
Every pitch for agentic commerce opens with the model. Which frontier lab it runs on, how smart it is, how many PhDs sit behind it. This episode argues the model is the part that matters least. ㅤ Hosts Matt Johnson and...
- Jul 8, 202632 min
Every AI conversation in distribution right now assumes the data underneath is ready to be acted on. Most of the time, it isn't. Matt Johnson hosts this one solo, with Floyd Blaikie out of the studio, joined by Ryan...
- Jul 1, 202625 min
Field sales is the part of commerce that data never quite reaches. The rep has the relationship, the context, and forty years of counter knowledge, and most of it dies in a notebook nobody reads. This episode is about...
- Jun 24, 202625 min
The catalog looks right, the website takes the order, and then the promise falls apart somewhere between the click and the dock. That gap between what a screen shows and what actually ships is where this episode lives...
- Jun 3, 202621 minS0
<p>The storefront said overnight shipping. The part showed up three days later, and the dishwasher was still broken.</p><p>ㅤ</p><p>Matt Johnson and Floyd Blaikie open Episode 2 of Data vs. Commerce by tracing that delay...
- May 27, 202620 minS0
<p>Episode 1 of Data vs. Commerce starts with a broken dishwasher and a part that didn't fit. Floyd Blaikie ordered an overnight pump from a distributor's website. Three days later it showed up with three pins instead...
Data vs. Commerce
Welcome to Data vs. Commerce
May 20, 20261 minS0<p>Every product moves twice. Once through the data layer, where it gets named, classified, attributed, priced, and made findable. Once through the physical layer, where it gets bought, picked, packed, shipped, and...
Recent guests
Recent guests on Data vs. Commerce. Study who booked and why before you pitch.
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Ryan Smith
Member of Parliament and spokesperson for foreign affairs for the opposition, University of Rio Grande and Rio Grande CC
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Lauren McCullough
Senior Scientific Director of Epidemiology Research, American Cancer Society
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Sam Russo
Pastor, Life.Church Mansfield
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Matt Johnson
Johns Hopkins psychiatry and behavioural sciences professor, Sanford School of Public Policy at Duke University
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