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Hosted by Matt Johnson · 🇺🇸 US · EN · 17 episodes
Established thought leaders with verified media credentials.
Frictionless Commerce is a podcast for leaders in distribution and manufacturing who need digital commerce to actually deliver results. Hosted by Matt Johnson, each episode goes behind the scenes—into the data, systems, and processes that determine whether transformation succeeds or stalls. This isn’t a show about hype, trends, or silver bullets. It’s about execution. You’ll hear clear, practical conversations on: Data governance, master data, and system alignment Digital commerce, automation, and operational readiness Why AI and advanced tools fail without strong foundations How to sequence change so investments create real ROI The focus is simple: diagnose the real problem, eliminate distractions, and do the right work in the right order. If you’re responsible for digital commerce, data, operations, or transformation—and you’re tired of surface-level advice—this podcast is for you. <
Matt Johnson hosts Frictionless Commerce, a business show with 17 episodes published.
Most distribution leaders know their product catalog needs work. What they underestimate is why it's so hard to fix — and it's not a technology problem. It's a resource problem. The team required to run catalog operation
"Your customers don't experience your data sources... they experience your inconsistency." In this episode, Matt Johnson identifies the "Translation Problem" plaguing manufacturers and distributors today. If you’ve ever
Most distributors and manufacturers believe their eCommerce struggles are caused by the website, the platform, or the technology stack . But the real problem is usually much deeper. It’s the catalog. If your product cata
What is the single most important asset in distribution? Most leaders would say relationships. Or people. Or supplier partnerships. In this episode of Frictionless Commerce , Matt Johnson makes a different case: It’s you
AI is everywhere in distribution and manufacturing—but results are still rare. In this episode of Frictionless Commerce , Matt Johnson challenges a common assumption: that AI tools and data enrichment can compensate for
AI is everywhere in distribution right now—agentic commerce, automation, “digital transformation”… all of it. But the operators doing the work are asking a simpler question: Where does AI actually produce ROI—today—witho
Most organizations don’t actually have a data problem. They have a data governance problem . In this episode of Frictionless Commerce , Matt Johnson explains why distribution and manufacturing leaders feel stuck—even wit
Everyone in distribution and manufacturing is mesmerized by flashy AI tools—chatbots, image generators, and marketing copy writers. But Matt Johnson argues that if you want real ROI, you need to look "behind the walls."
As we wrap up 2025, Matt Johnson shares a special holiday message that doubles as a strategic roadmap for the year ahead. In this episode, Matt outlines the top five investments ("gifts") you need to make to ensure your
Why is there such a massive gap between digital leaders (60% online revenue) and the industry average (4%) in HVAC distribution? In this episode of Frictionless Commerce , host Matt Johnson is joined by Paul Dabrowski, G
The electrical distribution industry is facing a talent epidemic and an AI revolution simultaneously. With 10,000 baby boomers retiring daily, the pressure is on: how can distributors do more work with fewer people? In t
For decades, distributors have heard the cry of "digital transformation." Yet, many projects fizzle out, failing to bridge the gap between a high-level vision and the realities of the warehouse floor. So, how do you buil
Are your sales and marketing teams speaking different languages? Tired of marketing being seen as just the "make it pretty" department while the sales team complains about lead quality? If you're a leader in wholesale di
Are you tired of your brand message getting lost? Are your teams drowning in spreadsheets and manual data cleansing? In this video, Matt Johnson, gives a direct diagnosis of the broken product data supply chain that plag
Why do most B2B digital transformations fail? It's not the technology. It's the people. You can have the perfect plan to build an agentic, frictionless future, but it's useless if you can't get it funded by your leadersh
Is your sales team buried in administrative work instead of selling? Are you losing customers to competitors with a smoother, faster online buying experience? It's time to stop the profit leaks and build a truly friction
Imagine AI agents autonomously negotiating deals, managing inventory, and placing orders for your business. This is the promise of B2B Agentic Commerce, but it doesn't happen overnight. Before any AI can act, it needs a
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Frictionless Commerce is hosted by Matt Johnson. The show is categorised under business (technology) and has published 17 episodes.
Frictionless Commerce has published 17 episodes.
Frictionless Commerce regularly covers business, technology. It sits in the business category, with a technology focus.
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Frictionless Commerce hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Frictionless Commerce average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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