Episode #11
Spotlight: Eli Asoyuf of Catalyst Sales
May 29, 20259 minS2
<p>Eli Asoyuf of Catalyst Sales shares how data, youth, and CRM help reps punch above their weight across electrical, lighting, and EV markets.</p>
business
CRM & Beyond
Hosted by Repfabric · business · EN-US
About this Podcast:
CRM & Beyond is your insider guide to all things CRM for manufacturers, rep agencies, and distributors.Hosts John Mitchell and Scott Stockham of Repfabric explore everything from adoption hurdles to automation hacks, data management, and best practices that actually work. Each episode features sharp insights, real-world examples, and interviews with industry leaders who’ve been there.If you want to turn your CRM into a sales powerhouse, this podcast is for you.
Pitch Analysis
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Contact path
Verified email
Booking probability
30%
Guest openness
Selective
80/100
Required Score
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What is CRM & Beyond about?
CRM & Beyond is your insider guide to all things CRM for manufacturers, rep agencies, and distributors. Hosts John Mitchell and Scott Stockham of Repfabric explore everything from adoption hurdles to automation hacks, data management, and best practices that actually work. Each episode features sharp insights, real-world examples, and interviews with industry leaders who’ve been there.
Who hosts CRM & Beyond?
CRM & Beyond is hosted by Repfabric. The show has published 21 episodes to date.
What has CRM & Beyond covered recently?
Recent episodes include "Spotlight: Eli Asoyuf of Catalyst Sales" (29 May 2025, 9 minutes), "Spotlight: Pete Deeg from Rouzer Group" (29 May 2025, 20 minutes), and "Spotlight: Scott Lindberg of Quell" (29 May 2025, 17 minutes).
How often does CRM & Beyond publish?
CRM & Beyond publishes roughly daily, with episodes averaging 15 minutes across 21 episodes.
How hard is it to get booked on CRM & Beyond?
Booking probability for CRM & Beyond is 30%, and the host is rated Selective on guests. CRM & Beyond requires a Pod Score of 80 or higher. CRM & Beyond's contact route on record: verified email.
Who should pitch CRM & Beyond?
The strongest fits for CRM & Beyond are IT Services & Software Development and Business & Management Consulting. CRM & Beyond has a business audience.
About the host
Repfabric hosts CRM & Beyond, a business podcast with 21 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #10
Spotlight: Pete Deeg from Rouzer Group
May 29, 202520 minS2<p>Pete Deeg reveals how Rouzer uses CRM and quote tracking to stay agile across markets—from tools to utilities—and why relationships still win.</p>
Episode #9
Spotlight: Scott Lindberg of Quell
May 29, 202517 minS2<p>Scott Lindberg shares lessons from both sides—rep and manufacturer—on building strong partnerships, follow-up that wins, and CRM that drives sales.</p>
May 29, 202516 minS2<p>From ride-alongs to rep success—Dan Bendell reveals how clarity, accountability, and Repfabric helped scale Divine Industrial Sales.</p>
May 29, 202526 minS2<p>Darren Belajac reveals how analytics, AI, and a 3-part mission helped Pinnacle Sales 5X growth in the plumbing and heating space.</p>
View More
May 29, 202515 minS2<p>Sales legend Bryan Shirley shares hard-earned wisdom on rep success, CRM strategy, and what truly drives sales growth and strong partnerships.</p>
Episode #5
Spotlight: Jeff Woods of SRGI
May 28, 202516 minS2<p>SRGI’s Jeff Woods explains how Repfabric helped formalize their sales process, elevate manufacturer reporting, and unify a growing team.</p>
May 28, 202520 minS2<p>Bill Taylor gets real on building a rep firm from scratch, embracing tech, and how Repfabric powers efficiency across the industrial world.</p>
May 28, 202516 minS2<p>From trenches to top rep: Justin Pfeifer reveals how Southwest Sales drives growth with CRM, collaboration, and a powerful employee-owned model.</p>
Episode #2
Spotlight: John Hutson of MacInnis Group
May 28, 202517 minS2<p>John Hutson shares how CRM, Power BI, and smart staffing help MacInnis Group thrive in a changing rep landscape. Real talk from a passionate industry leader.</p>
May 28, 202519 minS2<p>Discover how Mike Swenson scaled Mel Foster into a tech-forward rep firm with AI, CRM, and bold strategies for the future of electronics sales.</p>
Aug 9, 202419 minS1<p>Goals, Expenses, CRMSync, and Order Tracking. Learn how and why you want to use these four modules. Increase productivity and adoption and stay on top of real-time sales.</p>
Aug 9, 20246 minS1<p>What to do when you’re 6 months in with a failed CRM system. Is it time to cut your losses and move to a successful CRM where you can see a quick ROI?</p>
Aug 9, 20247 minS1<p>What are the personas and how do you adjust training for each type to improve adoption of your CRM?</p>
Aug 9, 20247 minS1<p>Is your sales team self-directed or management-directed? Learn what your style is and what the differences are between the two. Learn how to navigate moving from one to the other with your top salespeople.</p>
Aug 9, 20246 minS1<p>Who’s a super user and a champion? What are their roles, and how do they help increase the adoption of your CRM?</p>
Aug 9, 20249 minS1<p>Goals create an atmosphere of proactivity and not reactivity. Learn how CRM helps you manage and reach your goals with sales tracking (samples, opportunities, quotes), reminders, and task follow-ups.</p>
Aug 9, 202412 minS1<p>Best practices for email marketing. What you should consider when doing marketing campaigns and how to get the results you’re looking for.</p>
Aug 8, 202422 minS1<p>Which approach do you use, the carrot or the stick? Learn how to present your CRM as a sales tool for your team to leverage so they can sell more and become more efficient.</p>
Episode #2
Leveraging your rep agency’s company IP
Aug 8, 202412 minS1<p>Learn the importance of capturing and protecting all your company’s IP: account and contact information, buying trends, budgets, decision-maker details, and more.</p>
Recent guests
Recent guests on CRM & Beyond. Study who booked and why before you pitch.
B
Bill Taylor
Dean, School of Business, Hospitality Management & Public Safety, Trombone Shorty Foundation
M
Mike Swenson
founder, Barkley Public Relations
E
Eli Asoyuf
Catalyst Sales
P
Pete Deeg
Rouzer Group
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