Contractor Marketing Tips And Tricks

Your happy customers say they'd refer you. Most of them never actually do. That gap is costing you the cheapest, warmest leads you'll ever get. In this episode, we break down the research behind why satisfied customers...

The riskiest thing AI hands you is not a bad answer. A bad answer you catch in four seconds. A good looking one goes live, and then it sits on your website doing something you never checked. In this episode, we break...

Your Google Local Services Ads dashboard is about to disappear - and if you're not paying attention, your budget and bidding get rebuilt without you. In this episode, we break down exactly what Google's...

You redesigned the website. You ran the ad. The phone still isn't ringing the way it should - and it's not because the marketing is broken. In this episode, we walk through the three places contractors almost never look...

Google just made it possible to hand your entire Google Business Profile to an AI with one tap. What they left out is the part that can quietly make you disappear from search. In this episode, we break down Google's...

You're great at your trade. But if you don't know where AI actually fits into your business, you're either overspending on the wrong tools or leaving real money on the table every single day. In this episode, we break...

Your phone used to ring off the map, and lately it just rings less. You blame the season, the economy, the market. The real reason might be a free tool you set up years ago and never touched again. In this episode, we...

Your phone is still ringing, so the dead Facebook page hasn't felt like a problem. That's about to change, and it's not for the reason you'd think. In this episode, we break down how AI search engines like ChatGPT...

Posted for a month, got zero calls, and figured Instagram just doesn't work for contractors? You quit right before it was about to start paying off. In this episode, we break down why Instagram runs on a completely...

Most contractors won't get on camera. They don't have time, they don't know what to film, and they're convinced it's for influencers - not tradespeople. That's exactly why the platform is wide open for the ones who show...

45% of homeowners are now using AI to find their next contractor. 78% of local contractors are completely invisible when they do. In this episode, we break down what AI generative search actually looks like from a...

You paid for a great-looking website. So why isn't the phone ringing? In this episode, we break down the difference between a website that looks professional and one that actually generates calls - and walks through the...

Your marketing is working. Your phone isn't. And every unanswered call is a job your ad budget already paid to bring in. In this episode, Chris breaks down why missed calls are the single biggest leak in most...

<p>You finished the job. Packed the truck. Drove away. And left 50 warm leads standing on the same block.</p><p>In this episode, we walk through the 3-postcard direct mail sequence that turns every completed job into a...

<p>Someone is probably trying to sell you an AI search optimization package right now - and most of what they're pitching, Google has officially said you don't need.</p><p>In this episode, we break down Google's newly...