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Hosted by FatCat Strategies · 🇺🇸 US · EN-US · 96 episodes
Established thought leaders with verified media credentials.
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
FatCat Strategies hosts Digital Marketing for Contractors, a business show with 96 episodes published.
Send us Fan Mail Most replacement contractors think the slow season gets decided during the slow season. January arrives, the phone goes quiet, and the panic starts. On a recent episode of Digital Marketing for Contracto
Send us Fan Mail Caitlyn and Meredith diagnose the revenue plateau: the contractor who adds a truck, two people, and more spend, and finishes the year at the same $4 million. Their core idea is that growth is capped by o
Send us Fan Mail Every replacement contractor who has crossed a million dollars in revenue earned that number the hard way, usually through years of long days, personal referrals, and an owner who answered every call tha
Send us Fan Mail Caitlyn Noble and Meredith Medlin share the audio from a live webinar Caitlyn ran with Robin Day of WhatConverts and Tyson Dudley of JobNimbus, all about closed loop attribution for home improvement cont
Send us Fan Mail You do not need a perfect logo to grow. You need a clear message, and clarity is fast and cheap where perfect is slow and expensive. In this episode, Caitlyn Noble and Meredith Medlin tackle the trap tha
Send us Fan Mail Somewhere between 30 and 50% of the leads a typical replacement contractor pays for never turn into a real opportunity — and it's usually not because the leads were bad. In this episode, Caitlyn and Mere
Send us Fan Mail Most replacement contractors already have a brand. They have a logo, a truck wrap, and a website that looks reasonably professional. What most of them do not have is a brand that actually does anything:
Send us Fan Mail Hosts Caitlyn Noble and Meredith Medlin tackle the least flashy and highest-leverage change a replacement contractor can make: how fast you respond to a lead. Homeowners shopping for roofing, windows, si
Send us Fan Mail Everyone tells you to "get more reviews" and "post more photos," but that advice is too vague to act on. In this episode, Meredith and Caitlyn go a layer deeper into the three content types that drive lo
Send us Fan Mail Your Google Business Profile is probably the highest ROI digital channel you have, and it is free, so why isn't it generating calls? In this episode, Meredith and Caitlyn break down the five reasons a GB
Send us Fan Mail Season 4 kicks off with the episode we've been wanting to do for a long time. Meredith and Caitlyn walk through four real horror stories from contractors who came to FatCat after getting burned by other
Send us Fan Mail The way homeowners find contractors has changed more in the last 18 months than it did in the previous decade. Search has become recommendations. Websites have become trusted platforms. Clicking has beco
Send us Fan Mail In this episode, Caitlyn and Meredith wrap up a stretch of AI-focused conversations with a practical question every contractor needs to answer: what should you actually automate, and what should never le
Send us Fan Mail Most contractors are sitting on leads that should have closed but didn't, and the reason is almost always the same: follow-up. In this episode, Caitlyn and Meredith break down how AI can make your sales
Send us Fan Mail No theory, no hype, just 10 specific ways home improvement and remodeling contractors can start saving hours every week, starting today. Whether you've never touched an AI tool or you use one every day,
Send us Fan Mail Your reputation is your marketing. In home improvement, where trust is everything and a single project can cost tens of thousands of dollars, reviews and referrals are probably the most underestimated gr
Send us Fan Mail In this episode, Caitlyn and Meredith break down the current state of paid advertising for home improvement contractors and separate myth from reality. They cover four key platforms—Google Search, Local
Send us Fan Mail AI is everywhere right now — and for contractors, it can feel overwhelming. In this episode of Digital Marketing for Contractors , Caitlyn Noble and Meredith Medlin cut through the noise and focus on wha
Send us Fan Mail Referrals are every contractor’s most valuable — and most underutilized — lead source. In this episode, we sit down with Jamey Vumback, founder of Get The Referral, to break down how contractors can tran
Send us Fan Mail In this episode of Digital Marketing for Contractors, Caitlyn Noble and Meredith Medlin dive into one of the biggest hidden profit killers for home improvement businesses: the follow-up gap. Many contrac
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Digital Marketing for Contractors is hosted by FatCat Strategies. The show is categorised under business (marketing) and has published 96 episodes.
Digital Marketing for Contractors has published 96 episodes.
Digital Marketing for Contractors regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
Digital Marketing for Contractors is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Digital Marketing for Contractors hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Digital Marketing for Contractors average 27 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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