Hosted by Devon Hayes & Amanda Joyce · 🇺🇸 US · EN-US · 73 episodes
Established thought leaders with verified media credentials.
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
Devon Hayes & Amanda Joyce hosts Trades Secrets: Contractor Marketing, a business show with 73 episodes published.
In this episode of Trades Secrets: Contractor Marketing , we break down one of the biggest reasons contractors lose jobs—even when their marketing is working: slow speed-to-lead . Amanda and Devon discuss why speed-to-le
In this episode of Trades Secrets: Contractor Marketing, we break down the question contractors ask constantly: where do I even start with paid media, especially if you have tried ads before and felt like they didn’t wor
In this episode of Trades Secrets: Contractor Marketing, we break down the real question behind all the buzzwords: where should a contractor actually start to get found online in search and in AI-driven results. We cut t
In this episode, we sit down with Stephen Spallo, now the Chief Operating Officer at Stag Homes Design Build. Before stepping into that role, Stephen played a key part in growing a residential contracting company from $2
In this reflective episode of Trades Secrets, Amanda and Devon review everything that 2025 taught us about marketing, research, agency life, and more. What worked? What didn’t work? And most importantly, why. This is not
In this mind-bending episode, Amanda and Devon dive headfirst into the weird and wild world of AI hallucinations. What does it really mean when artificial intelligence "hallucinates"? Why do these systems sometimes get f
Everyone feels like a fraud sometimes. But what if that feeling isn’t a weakness, but a sign that you are growing into something bigger? In this episode of Trades Secrets, Devon and Amanda dive deep into imposter syndrom
In this episode of Trades Secrets, we are finally together in person for a special retreat edition of Trades Secrets . We share three simple and effective ways for contractors to attract more leads in 2026. Whether you a
In this episode, we sit down with Roofle’s Matthew McDaniel and Chris Morris to uncover how instant roof quote technology is transforming the way contractors sell, market, and scale their businesses. From its early begin
In this episode of Trades Secrets, we share our candid story of how we went from Roofle skeptics (the popular satellite-based roofing calculator) to becoming official resellers (and to be honest, huge fans). We break dow
In this episode of Trades Secrets, we pull back the curtain on one of the most misunderstood costs in contractor marketing: paid media management fees. Whether you’ve wondered why agencies charge 15-25% of ad spend or qu
In this episode of Trades Secrets, we look ahead to one of the most important decisions contractors will face in the coming year: shopping for a marketing agency. Choosing between productized services, full-service partn
In this episode of Trades Secrets, we tackle one of the most frustrating—and powerful—tools in contractor marketing: Google Local Service Ads (LSAs). What used to be a golden ticket for lead generation has become a minef
In this episode of Trades Secrets, we take a deep dive into the real engine behind high-performing SEO: content—not the generic, AI-scraped fluff, but the kind that moves the needle, drives leads, and builds long-term au
In this episode of Trades Secrets , we take a fresh look at one of the most overlooked—but most visited—pages on your website: the About Us page. Inspired by insights from Marcus Sheridan and supported by real data from
In this episode of Trades Secrets , we unpack the confusing world of website hosting and maintenance—what it really means, why it matters, and how skipping it can hurt your business more than you realize. Through easy-to
In this episode of Trades Secrets , we dive into a raw, real-life remodeling nightmare—and the powerful lessons it holds for both contractors and homeowners. Hear a firsthand account of a 6-week project turned 20-week di
In this episode of Trades Secrets, we explore how Answer Engine Optimization (AEO) is revolutionizing contractor marketing. Learn how AEO can help trade professionals optimize answers to customer questions and dominate l
In this episode of Trades Secrets, we have the pleasure of talking to Carl Kwan, an expert video marketing strategist with a YouTube channel of over 121,000 subscribers. Together we talk about Video Marketers vs Videogra
In this episode of Trades Secrets, we go over the top 10 tips for contractor marketing to help you improve business growth and customer acquisition. We emphasize the importance of having a solid foundation in place befor
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Trades Secrets: Contractor Marketing is hosted by Devon Hayes & Amanda Joyce. The show is categorised under business (marketing) and has published 73 episodes.
Trades Secrets: Contractor Marketing has published 73 episodes.
Trades Secrets: Contractor Marketing regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
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Episodes of Trades Secrets: Contractor Marketing average 28 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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