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Lucas and Luna explore the craft of content marketing that builds trust and drives conversions — not through hacks, but through a disciplined focus on blogs, videos, and long-form articles that serve a specific audience. Each episode examines one real campaign or strategy: how a B2B software company used a 5,000-word guide to generate 200 qualified leads per month, why a DTC brand’s weekly video series outperformed its paid ads by 3x, or the editorial choices that turned a newsletter into a $2M revenue stream. Lucas presses for the metrics that matter — time on page, scroll depth, conversion rate by content length — while Luna challenges assumptions about format and audience fatigue. They dissect headline structures, narrative arcs, and distribution tactics without buzzwords. For the marketer who believes good content is a long-term asset, not a growth hack, this is the playbook. What does it take to create a piece of content that still drives traffic two years later?
Unknown Host hosts Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts.
In episode 34 of Content Marketing with Fexingo, Lucas and Luna dissect the anatomy of a viral blog post that transformed a niche brand into a household name. They focus on the exact strategy behind Oatly's 'The Oatly Wa
Episode 33 of Content Marketing with Fexingo. Lucas and Luna break down the anatomy of a single LinkedIn post that generated over $300,000 in revenue for a B2B consultancy. They walk through the post's structure, the com
Most people think newsletters in boring industries are a losing bet. But one company in the industrial safety space proved otherwise. In this episode, Lucas and Luna break down how a niche B2B newsletter — targeting comp
Lucas and Luna dive into how The Pudding, a small digital publication, turned data journalism into a content marketing powerhouse. They break down the exact formula behind The Pudding's most successful interactive essays
In this episode of Content Marketing with Fexingo, Lucas and Luna dissect the anatomy of a viral blog post that launched a niche brand into the mainstream. They focus on the case of Oura Ring and a single article publish
In this episode, Lucas and Luna examine how a small independent doughnut shop in Portland used a single, deeply researched blog post about the science of dough-frying to generate over a million dollars in revenue and nat
Episode 28 of Content Marketing with Fexingo explores how native advertising transformed content monetization. Lucas and Luna break down the rise of sponsored content that doesn't look like ads—from The New York Times' T
In this episode, Lucas and Luna explore how BuzzFeed turned seemingly frivolous quizzes into a data-driven content machine. They break down the strategy behind the 'Which City Should You Actually Live In?' quiz that gene
In this episode of Content Marketing with Fexingo, Lucas and Luna explore how HubSpot Academy turned free online courses into a massive customer acquisition engine. They break down the exact strategy behind the inbound c
Most companies see support tickets as a cost center. Zendesk saw them as a content strategy. In this episode, Lucas and Luna break down how the customer service software company mined its own support data to create a blo
In this episode, Lucas and Luna examine how Backlinko, the SEO blog founded by Brian Dean, used a specific data-driven headline strategy to increase organic traffic by over 300 percent in two years. They break down the e
Lucas and Luna explore Atlassian's counterintuitive content strategy: publishing detailed product documentation and troubleshooting guides that generate over 10 million monthly visits. They break down how the company use
In this episode, Lucas and Luna examine how Patagonia built a content marketing empire around its environmental mission — without relying on product features or discounts. They dive into the documentary 'Artifishial,' th
Episode 21 of Content Marketing with Fexingo dives into how Dollar Shave Club used content to slash churn and drive subscription renewals beyond its viral launch video. Lucas and Luna break down the brand's shift from on
Episode 20 of Content Marketing with Fexingo digs into the story of Close, a CRM company that took on Salesforce—and won—with a single blog post. We break down how founder Steli Efti turned a blunt, 2,000-word article in
Lucas and Luna explore Notion's unconventional content marketing strategy: instead of producing polished blog posts and case studies, Notion built a template gallery and community-driven content ecosystem that generates
Bloomberg Media transformed its flagship newsletter, Bloomberg Television, into a standalone content business generating over $100 million annually. Lucas and Luna unpack how the financial news giant shifted from free em
Lucas and Luna explore how a struggling B2B SaaS company, Mention, turned its blog into a high-performing newsletter that drove 40% of new trial signups. They break down the strategy: shifting from generic blog posts to
Lucas and Luna dive into The Washington Post's surprising newsletter revival. After years of chasing breaking-news alerts and viral social clips, the Post quietly doubled down on long-form email journalism — and saw open
This episode explores how Anthropic, the AI safety company behind Claude, turned dense technical research papers into a content marketing engine that drives developer adoption and enterprise trust. Lucas and Luna break d
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Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts regularly covers Business. It sits in the Business category.
Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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