Hosted by Good Content · 🇺🇸 US · EN · 35 episodes
Established thought leaders with verified media credentials.
What makes great B2B content actually work?Behind Good Content takes you inside today’s best marketing programs — and the people behind them. Hosted by Peter Conforti, founder of Good Content, each episode breaks down how top B2B brands and creators build trust, shape perceptions, and drive pipeline with POV-driven content.You’ll hear from the CMOs, content leaders, and creators who’ve done it — plus get a behind-the-scenes look at how Good Content builds content programs for growth-stage SaaS companies.New episodes every other week.Learn the stories behind the content that moves markets.
Good Content hosts Behind Good Content, a business show with 35 episodes published.
Stephanie Bowker is the head of marketing at Metaview, an AI hiring platform that helps recruiting teams with interview notes, sourcing, application review, and more. Last quarter, she and her team made a series of polis
Ara Kharazian is the lead economist at Ramp, where he uses the company’s spend data to produce original economic research. Because Ramp sees how thousands of companies are spending in real time, Ara is able to spot and e
Pranav Piyush is the CEO of Paramark, a marketing measurement company helping brands cut through attribution noise and understand what is actually driving business results. Paramark works with companies on measurement fu
Barney O’Kelly leads product and solutions marketing at AlixPartners, a global consulting firm with thousands of employees and billions in revenue. Inside a firm like that, getting executives to show up on LinkedIn isn’t
Richard van der Blom has spent years studying LinkedIn more rigorously than almost anyone else. Every year, he and his team analyze more than 2 million LinkedIn posts and turn that data into his widely read Algorithm InS
Chris Eberhardt leads marketing at Clarify, a Series A CRM trying to break through in one of the most crowded software categories out there. Instead of chasing more channels and more volume, Clarify has focused on buildi
Noah Greenberg is the CEO of Stacker, a platform that helps brands turn original, editorial content into earned distribution across thousands of news outlets. He tells us all about the shift happening in B2B marketing: c
Jess Cook is a creative director turned content strategist who cut her teeth writing, emotional, memorable brand work for highly commoditized brands like Eggo, Rice Krispies, and Cottonelle. Today, she brings that mindse
Kyle Lacey is the CMO of Docebo, a public learning and development software company with 800+ employees, but he's not a traditional big-company marketer. He came up as a content marketer, built his own audience to 60,000
Melissa Rosenthal, the co-founder and CEO of Outlever, and former Global VP of Creative at BuzzFeed, CRO at Cheddar, and CCO at ClickUp, tells us all about her thesis for “editorial brands” and why every great B2B compan
Peter Kang is the head of social at Clay and the architect behind growing their LinkedIn company page from ~14K to 100K+ followers in just 69 weeks, via 961 posts. He tells us all about what a company page is actually fo
In the first-ever Behind Good Content Office Hours webinar, Emily Kramer, returning guest, former Head of Marketing at Carta and Asana, and creator of the MKT1 Newsletter, which has over 65,000 readers, walks us through
Kevin White is the Head of Marketing at Scrunch AI, working on the cutting edge of GEO (generative engine optimization) and how brands show up inside AI answers. He tells us all about the shift from search to LLM-driven
Jimmy Burt, former content lead at 360Learning and now VP of Content at Good Content, joins the show to unpack how he turned David James into the face of 360’s marketing engine—driving 2M impressions in 18 months. He tel
Peep Laja is the CEO of Wynter, a market research platform for B2B --he's also amassed 77K followers on LinkedIn, which now accounts for 80% of his inbound business. He told us all about why most website messaging is med
Sam Jacobs, CEO of Pavilion and LinkedIn powerhouse with over 115K followers, returns to the Good Content Series. He tells us all about how he's been leveraging enrichment and AI to connect more deeply with his LinkedIn
Rachel Kim is the founder of Manifest Advisors and the current fractional CMO for Mutiny, and she just created a big insights-packed report about the state of sales and marketing alignment. She tells us all about what's
Nick Power is the Head of Marketing at Noun Project and the unofficial king of Weird LinkedIn, amassing 23K followers and 4 million impressions in the month of March alone, through what he calls "chaotic authenticity". H
Adam Robinson, founder of RB2B and the golden child of LinkedIn, returns to the Good Content Series one year later, up from 70K followers to 130K, and up from 1 million ARR with RB2B, to 5 million. He talks to us about h
Palash Soni is the co-founder and CEO of Goldcast, an AI-powered B2B marketing platform that puts video and events at the heart of the customer journey--he's also amassed over 20K followers on LinkedIn. He told us all ab
Pranav Piyush
Co-Founder & CEO · Paramark
1 appearance on this show
Patrick Thompson
ex-Atlassian design leader · Iteratively
1 appearance on this show
Noah Greenberg
Co-founder and CEO · Stacker
1 appearance on this show
Jess Cook
VP of Marketing at Vector · Vector
1 appearance on this show
Kyle Lacy
Chief Marketing Officer · Jellyfish
1 appearance on this show
Melissa Rosenthal
former Global VP of Creative · Outlever
1 appearance on this show
Emily Kramer
Founder of Kramer HQ and Co-founder of MKT1 · nonprofit for domestic violence and crime survivors
1 appearance on this show
Kevin White
Vice President and Director of Athletics Emeritus · The Believe Crew
1 appearance on this show
Peep Laja
CEO · Wynter
1 appearance on this show
Sam Jacobs
editor-in-chief · Revenue Collective
1 appearance on this show
Adam Robinson
lifelong student of the unconscious mind · Whatever Survey Podcast
1 appearance on this show
Palash Soni
co-founder and CEO · Goldcast
1 appearance on this show
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Behind Good Content is hosted by Good Content. The show is categorised under business (marketing) and has published 35 episodes.
Behind Good Content has published 35 episodes.
Behind Good Content regularly covers business, marketing. It sits in the business category, with a marketing focus.
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