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Hosted by lucy.heavens · 🇺🇸 US · EN-GB · 41 episodes
Established thought leaders with verified media credentials.
Welcome to CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park. In each episode we dive headfirst into the world of marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride.Look, the title might include the word therapy, but we're not just talking about challenges-we're tackling them head on!If you're a chief marketing officer or a marketing lead, looking to up your game, then I'm so glad you've found us!Music by Filo Starquez
lucy.heavens hosts CMO Therapy, a business show with 41 episodes published.
Every marketing leader has inherited some flavour of martech chaos. A few platforms bought with the best intentions, a tool or two nobody quite remembers signing up for and now AI getting thrown at the whole mess like fa
Some CMOs walk into a new role with a playbook already in hand. Frameworks that worked before, campaigns that grew the last company from five to fifty million. Handy. Except when it isn't. In this episode of CMO Therapy,
AI can spit out a flawless marketing strategy in three seconds flat. What it can't do is tell you when to trust your gut in the room. That's exactly what this episode of CMO Therapy gets into. Lucy is joined by the brill
Ever feel like marketing success is just about doing more - more channels, more activity, more noise? In this episode of CMO Therapy, Lucy is joined by the brilliant Lauren Berkemeyer, CMO at YuLife, to unpack why that "
Hiring marketing talent has always been hard, but right now it feels like a whole new level of chaos. In this episode of CMO Therapy, Lucy is joined by Conor Coughlan, CMO at Armis, to unpack the slightly painful reality
AI has well and truly landed in marketing teams, and yes, it can be brilliant. It can speed things up, sharpen ideas and help us get more from the content we already have. But it has also unleashed a wave of bland, samey
In this episode of CMO Therapy, Lucy meets with the brilliant Sinead Willis for a very honest conversation about the messy reality of the modern CMO. Because sometimes the role you’re sold in the interview process and th
Being a marketing leader in a big brand is one thing… but stepping into a startup? That’s a completely different sport. In this episode of CMO Therapy, Lucy is joined by Sharon Hergarty, who’s done both - from global gia
In this episode of CMO Therapy, Lucy sits down with the brilliant Mel Barfield, Managing Partner and Brand Voice Lead at Copy or Die, to talk about why tone of voice still matters massively… especially now AI can produce
In this episode of CMO Therapy, Lucy is joined by Lucas Bergmans (ex Wise, Moneysupermarket, Cazoo, Heineken, Britvic) to get into one of the most important and most misunderstood relationships in B2B marketing: the one
In this episode of CMO Therapy, Lucy sits down with expert marketing leader and Brand & Marketing Director at Zego, Ingrid Sierra, to unpack one of the toughest challenges in B2B marketing: what really happens after the
What does it really take for a 160-year-old brand to stay relevant in a world obsessed with shiny new fintechs, challenger banks and AI-powered everything? In this episode of CMO Therapy, I’m joined by Joe Goldberg, Head
In this episode of CMO Therapy, I’m joined by Paul Taylor who held senior marketing leadership roles at firms like Swift and SS&C, to unpack one of the most misunderstood (and under-invested) growth levers in B2B: custom
In this episode of CMO Therapy, I sit down with Michelle to talk about one of the most misunderstood (and quietly tense) relationships in the C-suite: the Chief Marketing Officer and the Chief Commercial Officer. This co
Ever been asked “So… are you more brand or demand?” and felt your soul leave your body? Same. In this episode of CMO Therapy, I sit down with the brilliant Smita Gupta to blow up that false choice and dig into what she c
In this episode of CMO Therapy, we’re diving deep into one of marketing’s most hotly debated topics: how to balance brand investment with the constant pressure to deliver more leads. I’m joined by the fabulous Corin Came
Sales and marketing - same team, right? So why do so many companies still treat them like distant cousins who only talk at family reunions? In this episode of CMO Therapy, I chat with Michael Treacy, Director of Marketin
What happens when everyone in your company suddenly becomes a marketer? In this episode of CMO Therapy Lucy chats with Sam Schrager, CMO at BCB Group, about what it really takes to keep the engine running when every depa
Think your content and campaigns are strong? Think again. Because if you’re not nailing distribution, they’re probably falling short. In this episode of CMO Therapy, Lucy sits down with Yoann Pavy, CMO at AI Apply, to un
Closing a deal isn’t about one superstar channel swooping in to save the day - it really does take a village. In this episode of CMO Therapy, I sit down with the brilliant Vanessa Schotes, CMO at Enfuce to talk about why
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CMO Therapy is hosted by lucy.heavens. The show is categorised under business (marketing) and has published 41 episodes.
CMO Therapy has published 41 episodes.
CMO Therapy regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of CMO Therapy average 37 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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