Hosted by Cognism · 🇺🇸 US · EN · 111 episodes
Established thought leaders with verified media credentials.
It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.
Cognism hosts Marketing Dilemmas, a business show with 111 episodes published.
A special episode to kick off the year, and to close a chapter. In this wrap-up, Liam and Amy Collins (Demand Gen Content Manager at Cognism) look back across 17 episodes of Marketing Dilemmas and pull out the three them
In this episode, Liam sits down with Lisa Vecchio, Senior Marketing Director at leading video platform, Veed, to unpack a growing tension: almost every marketer knows video is non-negotiable, but 1 in 3 still don’t feel
In this episode of Marketing Dilemmas, Liam talks to fractional VP Marketing Brandon Redlinger about one of the biggest pressures facing GTM teams right now: “go do AI”, with no extra time, budget, or clear strategy. The
In this episode of Marketing Dilemmas, Liam sits down with Srikrishna Swaminathan, Co-founder & CEO of Factors.ai, to tackle a question most B2B teams are quietly wrestling with: are LinkedIn ads really working, or is Go
When reporting makes paid channels look like the clear winner and organic impact is harder to prove, how do you split your time, budget, and focus? In this episode, Fran Langham, Director of Demand Gen at Cog, joins Liam
Chat-based search and LLMs are blowing up the old keyword-first playbook. Zach Ali (GM, US at Finder) makes the case for “anti-SEO”: persona-led content, utility over templates, and measuring revenue and LLM visibility -
Liam sits down with Estelle, Cognism’s Website & Creative Services Lead, to unpack a common dilemma: why “winning” A/B tests sometimes fade after rollout. They dig into a post-launch performance framework (7/30/60/90-day
In this episode, Liam sits down with Deivis, Founder of DERU Digital, to explore a dilemma every B2B marketer faces: how narrow should your targeting really be? Deivis shares his experience of discovering a vendor before
Jonathan Bland, Co-Founder of Omni Lab, joins the Marketing Dilemmas podcast to tackle one of the toughest questions marketers face: “Why is performance down?” He shares how to avoid knee-jerk optimisations, build a syst
In this episode of Marketing Dilemmas, Liam sits down with Sarah Breathnach, VP of Marketing at Hunters and Founder of the Demand Gen London community. Together they unpack one of the toughest challenges in B2B right now
Too many marketing teams fall into the comfort trap - sticking with what’s “always worked” and avoiding change until results dip. In this episode, Michael challenges that mindset head-on. He shares why waiting for a down
What happens when your SEO strategy stops delivering clicks? Tom Mansell, VP of Organic Performance at Croud, joins Marketing Dilemmas to unpack the radical shift in search behavior. From AI-powered search engines to plu
Adina, Global Director of Best Practice Programs at AVEVA, joins Marketing Dilemmas to unpack one of the hardest challenges in enterprise marketing: how do you effectively penetrate new markets when you’re juggling long
What do you do when AI creates both your biggest opportunity and your biggest risk? In this episode, Maura Rivera, CMO at Qualified, shares how her team made the bold decision to pivot away from their successful flagship
In this episode of Marketing Dilemmas, Liam is joined by Florian Frese, Marketing Director at Wire. Together, they unpack a challenge every marketer faces but few talk about: internal marketing. From building trust acros
In this episode of Marketing Dilemmas, Liam sits down with Ben Smith, Marketing Director at Reachdesk to tackle a growth challenge many scale-ups face: what to do when you’ve nailed your ICP but are starting to hit a cei
B2B marketing isn't just campaigns and channels - it's understanding your product like a PMM. In this episode, Tas Bober (Founder at Scroll Lab) shares how realising her weakest link - product marketing - led her to buil
In this episode, Liam is joined by Steffen, CMO and co-founder of DreamData, to unpack one of B2B marketing’s trickiest challenges: how to bridge the gap between awareness and sales readiness without jumping the gun. The
In this episode of The Loop, Tim and Liam reunite six months after their first ABM deep dive to share how their program at Cognism has matured into a high-performing machine. From refining their ICP and working hand-in-h
In this episode of The Loop, Joe McLaughlin sits down with Liam Collins, VP of Paid Acquisition at Cognism, for an inside look at how the marketing team is driving Cognism’s shift into the mid-market and enterprise space
Amy Collins
Demand Generation Content Manager · Cognism
1 appearance on this show
Lisa Vecchio
Global Senior Director, Integrated Marketing · Aircall
1 appearance on this show
Brandon Redlinger
Fractional VP of Marketing · Chili Piper
1 appearance on this show
Zak Ali
General Manager of the U.S. · Finder
1 appearance on this show
Jonathan Bland
Co-Founder · Omni Lab
1 appearance on this show
Maura Rivera
CMO · Qualified
1 appearance on this show
Ben Smith
holistic wellness coach, athlete, ex-military, trauma-informed retreat facilitator · Hoover Spine and Relief Now Laser Birmingham
1 appearance on this show
Tas Bober
B2B SaaS Digital Marketing Advisor & Founder · Delphinium Solutions
1 appearance on this show
Steffen Hedebrandt
CMO and Co-Founder · Dreamdata.io
1 appearance on this show
Tim Hughes
worship leader and church planter · Digital Leadership Associates
1 appearance on this show
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Marketing Dilemmas is hosted by Cognism. The show is categorised under business (marketing) and has published 111 episodes.
Marketing Dilemmas has published 111 episodes.
Marketing Dilemmas regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
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