
Episode #22
Ep. 22 ROI guide for startup marketers | Rapti Gupta, Head of Marketing at Aavaatar Venture, a fractional CMO and prev. CMO at Bugasura
Here's the truth: most startup marketers can't prove their campaigns drove revenue. They're trapped between "we need more leads" and "can you show ROI?" Armed with incomplete data, conflicting dashboards, and a founder who compares them to their friend's company. Rapti Gupta has lived this reality for over 13 years at startups, from bootstrapped to funded companies. Now, as Head of Marketing at Avataar Ventures, fractional CMO, and former Bugasura CMO and co-founder, she reveals the frameworks that actually work: tracking metrics before the pipeline shows up, building attribution without complex tools, and actual examples from her experience. This conversation will...





