Hosted by Unknown Host · 🇺🇸 US · EN-IE · 59 episodes
Established thought leaders with verified media credentials.
Channel Voices is The Podcast for Future Channel Leaders, where we learn the ins and outs of partner ecosystems through casual conversations with channel professionals from a variety of industries, partner types and geographies.
Unknown Host hosts Channel Voices, a business show with 59 episodes published.
AI won’t replace great partner managers, but it will reshape the work by automating the busywork and raising the bar on what partners expect. I focus on why judgement, trust, and context are still the real differentiator
We unpack why channel economics are shifting and how that change is creating real friction between vendors and partners. We get practical about what actually drives partner behaviour, how partners protect profitability,
We talk with Pablo Hanono about how partner programs move from metal tiers to value motions, and why modern partner ecosystems need clearer economics, better data, and stronger infrastructure. We also unpack how AI shift
We pull back the curtain on partner operations and show how clean data, clear processes, and the right tools turn channel strategy into outcomes. From onboarding to MDF and deal reg, we share practical steps to reduce fr
We explore how generative AI changes channel strategy when treated as an operating model shift rather than an IT upgrade. Justin Trombold shares practical ways to reduce risk, improve cross-functional execution, and turn
We unpack how to make co-selling irresistible to sellers using specialised partners, scarcity-led door openers, and playbooks that slot into daily workflows. Alex Buckles shares tactics for ISVs, SIs, and platforms, plus
We unpack how to design partner tiers that reward real capability, align MDF with specialisations, and give partners a transparent ladder to grow. Clear criteria, meaningful benefits, and ongoing iteration turn tiers fro
We show how linking MDF to partner tiers and specialisations turns a blunt perk into a strategic lever for capability and pipeline. Clear ladders, maturity-based activities, and simple operations make funds work harder a
We break down accrual, proposal-based, fixed, activity-based, and hybrid MDF models, then map each to vendor maturity, and growth goals. The result is a simple path from starter funds to a hybrid mix that drives utilisat
We cut through MDF confusion and show how to prove ROI with clear targets, clean attribution, and partner enablement. The conversation moves from spend reporting to outcome-based funding that ties every Dollar and Euro t
We break down the real difference between partner enablement and partner engagement, why the words get mixed, and how that confusion hurts growth. Then we map a practical system that unites capability with commitment usi
We lay out why co‑sell has become non‑negotiable for vendors and partners and how to make it work with hyperscalers and marketplaces. Clear roles, aligned incentives, shared data, and trust turn scattered efforts into a
This Channel Chewsday, I bite into a topic suggested by our listener, Maria. I explore how partner training evolves from long seminars to microlearning, AI personalisation, and simulation based practice. I share a high-l
This Channel Chewsday, we unpack how channel partners can replace shrinking resale margins with recurring revenue and usage-based incentives that reward real customer outcomes. We share models, incentives, systems, and c
We explore how AI can actually help partner programs today, where it still falls short, and what data foundations are needed to turn dashboards into decisions. Margaret Adam , Director Product & Partner Marketing at Chan
We challenge the doom narrative that AI will replace channel managers and show how the role expands when automation takes the grunt work and humans focus on trust, coaching, and strategy. Practical examples walk through
This episode of Channel Voices Podcast has been sponsored by Meter . We explore how networking is shifting from hardware refreshes to daily value, why trust must be proven with evidence, and how partners can bridge from
This week on Channel Chewsday, we’re diving into how to turn raw partner data into sharp, personalised coaching that actually moves the needle. If you’ve ever felt your partner enablement relies more on instinct than ins
This Chewsday, we chew on how to make channel ROI undeniable with aligned goals, clean data, and human stories that win over finance, boards, and partners. From MDF benchmarks to advisory boards, we share practical tools
We share a no-fluff playbook for channel leaders to turn chaos into momentum through honest communication, smart activation, and practical AI enablement. We cover partner fit, metrics that matter, and how to lead with bo
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Channel Voices is hosted by Unknown Host. The show is categorised under business (management) and has published 59 episodes.
Channel Voices has published 59 episodes.
Channel Voices regularly covers business, management, marketing. It sits in the business category, with a management focus.
Channel Voices is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Channel Voices hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Channel Voices average 17 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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