business
Hosted by Steven Kellam · business · EN · 32 episodes
A podcast for Channel Marketers, Channel Waves is a place where channel leaders share success strategies, best practices and emerging trends, brought to you by Structured.
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Contact path
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Booking probability
19%
Guest openness
Selective
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Signup to Generate a PitchA podcast for Channel Marketers, Channel Waves is a place where channel leaders share success strategies, best practices and emerging trends, brought to you by Structured.
ChannelWaves by Structured is hosted by Steven Kellam. The show has published 32 episodes to date.
Recent episodes include "Episode 32 Leslie Chiorazzi" (13 January 2026, 19 minutes), "Episode 31 - Rebecca Jones" (16 October 2025, 29 minutes), and "Episode 30 - Larry Walsh" (11 June 2025, 38 minutes).
ChannelWaves by Structured publishes roughly every few months, with episodes averaging 29 minutes across 32 episodes.
Booking probability for ChannelWaves by Structured is 19%, and the host is rated Selective on guests. ChannelWaves by Structured requires a Pod Score of 80 or higher.
The strongest fits for ChannelWaves by Structured are Marketing, Advertising & PR. ChannelWaves by Structured has a business audience.
Steven Kellam hosts ChannelWaves by Structured, a business show with 32 episodes published.
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Episode #32
<p>AI, MSPs, and Real-World Impact<br><br>In this episode of ChannelWaves, Steven Kellam talks with Leslie Chiorazzi, Managing Partner of CMIT Solutions Manhattan, about what AI actually looks like inside an MSP...
Episode #31
<p>Self-Serve 2.0 is Here and It’s Not What You Think<br>AI is transforming the partner experience but not in the robotic, rinse-and-repeat way people expected. In this episode, Steven Kellam sits down with Rebecca...
Episode #30
<p>Larry Walsh in a "Just Ask" AI World</p><p>In this episode of ChannelWaves, host Steven Kellam welcomes channel veteran Larry Walsh for an honest, forward-looking discussion on where the channel is heading and how...
Episode #29
<p>In this episode of ChannelWaves, host Steven Kellam sits down with Kathryn Rose—founder of ChannelWise, co-founder of the Channel Marketing Association, international speaker, and bestselling author. The conversation...
Episode #28
<p>What happens when AI hype meets the hard realities of channel marketing? In this episode of ChannelWaves, host Steven Kellam sits down with Raegan Wilson of Spur Reply and Matt Crane of Salesforce to unpack the...
Episode #27
<p>In this episode of ChannelWaves, host Steven Kellam and guest Leslie Vitrano Hubright of Schneider Electric explore the shifting landscape of buyer demographics and what it means for channel strategies. Leslie...
Episode #26
<p>In this episode of ChannelWaves, host Steven Kellam interviews Larry Walsh, CEO of Channelnomics, for a deep dive into the evolving role of AI in channel marketing, the challenges of data attribution, and key...
Episode #25
<p>In this episode of ChannelWaves, host Steven Kellam sits down with Leslie Chiorazzi, managing partner of CMIT Solutions in Manhattan, to dive into the crucial role trust plays in vendor-partner relationships...
Episode #24
<p>Discover the exciting potential of AI in the channel ecosystem in this episode of ChannelWaves! Join host Steven Kellam and Bryn Nettesheim, VP of Professional Services at Channelnomics, as they cut through the hype...
Episode #23
<p>In this episode of ChannelWaves, Steven Kellam hosts Heather Margolis, founder and CEO of Channel Maven, to discuss the importance of end-to-end partner marketing. Heather shares insights on navigating the buyer’s...
Episode #22
<p>Navigating the Future: Strategic Resets in Channel Management</p><p>In this episode of ChannelWaves, host Steven Kellam welcomes Rachel Tuller, a seasoned Channel Chief, for a deep dive into channel strategy...
Episode #21
<p>In this episode of the ChannelWaves Podcast Steven Kellam and Gina Batali-Brooks tackle the pivotal yet often overlooked impact of data on channel partnerships. They explore the challenge of harnessing actionable...
Episode #20
<p>In this engaging episode of ChannelWaves, host Steven Kellam sits down with Meaghan Moore, VP of Channel Partnerships at ServiceNow, for a candid conversation about what channel partners can expect in 2024. They...
Episode #19
<p>In this engaging podcast episode, listeners are treated to a candid and insightful discussion among industry experts Steven Kellam, Larry Walsh, and Heather Margolis as they dissect the anticipated challenges and...
Episode #18
<p>Today's CPO (Chief Partner Officer)</p><p>In this episode of ChannelWaves, Steven Kellam and Asher Mathew, the CEO of Partnership Leaders, explore the evolving landscape of partnerships within the channel. The...
Episode #17
<p>Five Key Partner Program Challenges in 2023</p><p>In this insightful podcast episode, Diane and her guest delve into the challenges that modern partner programs face in an era of increasing demands and limited...
Episode #16
<p>Embracing the Future with Tricia Atchison</p>🚀 The future of the channel is uncertain, and with digital transformation and AI on the rise, we find ourselves in uncharted territory. Tricia Atchison from Equinix joins...
Episode #15
<p>If you haven't heard of Generative AI or its consumer-facing offspring ChatGPT, then you may be living under a rock - especially if you're in the channel. It's one of the most transformative technologies to emerge in...
Episode #14
<p>How to do more with less.</p><p>While "do more with less" in the channel has become a mantra in the tech channel this year, often it is discussed at an ethereal level. So, what are some of the real-world strategies...
Episode #13
<p>Doing More with Less - A Partner's Perspective<br>Everyone, well almost everyone, in the technology channel community has been hit with the less resources in 2023 challenge. So how do you make it all work? How to...
Recent guests on ChannelWaves by Structured. Study who booked and why before you pitch.
Managing Consultant, Professor of Coaching & Organisational Behaviour, Bridge Partners
ski instructor, mountain guide, heli ski guide, avalanche educator, ex-Freeride World Tour competitor, founder of SkiDivas, Achieve Unite
CMIT Solutions Manhattan
Bridge Partners
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