business
Hosted by Giles Edwards · business · EN
Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY
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Contact path
Verified email
Booking probability
36%
Guest openness
Selective
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Signup to Generate a PitchFeel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with.
Call To Action is hosted by Giles Edwards. The show has published 179 episodes to date.
Recent episodes include "176: They Might Be Right, a law special" (14 August 2026, 30 minutes), "175: Allyson June Smith on why funny has never mattered more" (17 July 2026, 52 minutes), and "174: Oli Barrett on making the connections that matter most" (27 March 2026, 56 minutes).
Call To Action publishes roughly monthly, with episodes averaging 54 minutes across 179 episodes.
Booking probability for Call To Action is 36%, and the host is rated Selective on guests. Call To Action requires a Pod Score of 80 or higher. Call To Action's contact route on record: verified email.
The strongest fits for Call To Action are Marketing, Advertising & PR. Call To Action has a business audience.
Giles Edwards hosts Call To Action, a business podcast with 179 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #176
Welcome to They Might Be Right, the disagreeable cousin to Call To Action. It’s a podcast so unfamiliar with the concept of diplomacy that even a judge couldn’t settle this. This week’s audio squabble is a law-industry...
This week we tried unsuccessfully to put a bucket hat on a moose (three people were killed) all in order to create a Canadian/Manc symbol powerful enough to lure in Commonwealth comic queen, Allyson June Smith. Hailing...
This week we spent all our time pressing the flesh (until finding out we’d misunderstood what that means and getting very firmly asked to leave Subway) all in order to win the approval of this week’s guest, the master...
This week we tried (unsuccessfully, messily, hauntingly) to mate a canary with a cockerel – all in a bid to impress our guest, former Norwich and Tottenham footballer, turned performance psychologist, Paul McVeigh...
This week we made our way through twenty rolls of ‘Word a Day’ toilet paper – not (entirely) because of tummy trouble, but in order to impress one of the world’s greatest wielders of words, copywriting legend Tim...
This week we’ve been out every night, committing crimes (twocking Nokias, cussing at ducklings, stealing the dust caps off your dad’s tyres) all to attract the attention of South-London Batman himself – and this week’s...
This week we rented the top 3 maths movies of all time – A Beautiful Mind, The Imitation Game and 3 Men and a Baby – all in order to be mathematically competent enough to share a pod with one of the world’s greatest...
This week we broke a golden rule and crossed podcast streams with a pair of excellent guests, Richard Shotton and MichaelAaron Flicker, hosts of the Behavioural Science for Brands podcast and co-authors of the...
This week we tucked in our shirt, straightened our tie and resisted the temptation to nip off for a quick vape behind the pickle-ball court, all in order to suitably impress our guest, one of the world’s greatest...
This week we’re pushing our withered hamstrings way beyond their wretched limits, all in order to win the attention of our guest, sport and brand marketing super-baller Lisa Parfitt. In a career that has been...
This week we made difficult phone-calls to Ant & Dec, Torvill & Dean and, accidentally, the Neville Brothers, all in order to explain that the nation now has a new favourite double act – the joint chiefs of Pablo...
This week we tried to arrange a VIP brand event for Call To Action® fans in an abandoned toilet brush factory, all just to prove our cool credentials to Charlie Copsey, the founder of Underground Fan Club. Having...
This week we kept shouting things like HIT ME! TWIST! GO FISH! WHAT’S A SPADE? In order to win the professional attention, and personal sympathy, of Jo Living – founder of ‘poker for business’ consultancy Aces High...
This week we donned a smelly neon bib, distributed some tiny cones and shouted things like ‘THAT’S NEVER A PEN’ all in order to win the attention of Karen Dobres, one of the sporting world’s most genuine game changers...
This week we kept on adding more and more and more irrelevant attachments to our so-called brief, in order to earn ourselves a swift rebuke from the marketing world’s Brief Batman – Howard Ibach. Inventor of the...
This week we have been exclusively watching 'Magic Mike', shaking a Magic 8-Ball and listening to '24k Magic' by Bruno Mars (which is just awful) in order to win the slightly nervous attention of Adam Ferrier, founder...
This week we went around slurping muddy water from puddles in order to win the sympathy of Shane Stewart – brand man, running man and fizzy drink saviour. Chief brand brain at XOXO soda, Shane has built his career...
This week we positioned our most powerful fan at the rear end of a corpulent bull in hopes of snaring the attention of legendary bullshit fighter, Alex Smith A strategist who’s set himself the mountainous task of...
This week we released AI from the punishment cupboard in which we’ve been keeping it in order to win the approval of author, marketing super-brain and AI believer Paul Dervan. As the Head of Brand Marketing at Miro...
This week we shredded our vision board and fed it to some ornamental carp, purely to win the approval of author, critic and quite possibly the world first demotivational speaker, Patrick Freyne. Before becoming the...
Recent guests on Call To Action. Study who booked and why before you pitch.
former Premier League footballer turned high-performance coach and Psychologist, Alltech
author, How Brands Grow; Professor of Marketing Science, Ehrenberg-Bass Institute for Marketing Sciences
driving force behind Lewes FC's Equality Campaign, Lewes Community Football Club
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