Hosted by Katie Street · 🇺🇸 US · EN-GB · 100 episodes
Established thought leaders with verified media credentials.
The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.Expect real stories and actionable insights. Get smarter. Faster.
Katie Street hosts Marketing in the Madness, a business show with 100 episodes published.
What does it actually take to prove marketing works? In this episode of Marketing in the Madness, Katie Street sits down with Jamie Irving, SVP of Media, Insight and Effectiveness at Pentland Brands, the group behind Spe
In this special live episode of Marketing in the Madness, recorded at the Retail Tech Show, Katie Street sits down with Fabrice Khullar, Director of Product Experience at Boots, to talk retail transformation, AI, product
Recorded live at Marketing in the Madness Live 2025, this special episode features our headline speaker Richard Shotton, one of the UK’s leading behavioural science experts and author of "Hacking the Human Mind". In this
What does it actually take to do B2B marketing that feels HUMAN? In this episode of Marketing in the Madness, Katie Street sits down with Robin Daniels, former CMO at LinkedIn, WeWork and Matterport, live at Human X, the
Agentic commerce is here. And if you work in retail, ecommerce or commerce tech, this is one you need to hear. Recorded live at Shoptalk, Katie Street sits down with leaders from Google Cloud, Commerce, EPAM and PayPal t
What does luxury really mean in 2026? That was the question at the centre of this special Marketing in the Madness episode, recorded live at Shoptalk Luxe with Barbara Campos, CEO of Joseph. In this conversation, Katie S
Marketing is changing faster than most teams can keep up. AI is now everywhere - new tools, new workflows and new expectations. And for a lot of marketers, it’s creating more pressure… not less. In this episode of Market
Most people can name a beer, gin or vodka brand. But ask them to name a Prosecco brand… and they can’t. In this episode, Katie Street sits down with Ali Wilson, co-founder of Midas Prosecco to reveal why one of the world
Marketing budgets are under pressure… but most brands still don’t know what’s actually working. In this episode of Marketing in the Madness, Katie Street sits down with Elissa Brown, Ecommerce Lead at AppsFlyer North Ame
Luxury brands talk about loyalty... but what does it actually take to earn it? In this episode of Marketing in the Madness, recorded live at Shoptalk Luxe, Katie Street sits down with Ahmed Al Derazi, VP & Head of Corpor
What happens when luxury stops being reserved for special occasions… and becomes something you can wear every day? In this episode of Marketing in the Madness, recorded live at Shoptalk Luxe in Abu Dhabi, Katie Street si
How do you build a digital experience worthy of an £8,000 bag? That was the question at the centre of this live podcast recording at Soho Works, 180 Strand hosted by Live Story and Marketing in the Madness. Bringing toge
Artificial intelligence is transforming hospitality but how can luxury brands use AI without losing the human touch? In this episode recorded live at Shoptalk Luxe in Abu Dhabi, Katie Street sits down with Sean Sear, SVP
Recommerce, resale, circular fashion… whatever you call it, the way we buy luxury is changing! In this episode recorded live at Shoptalk Luxe in Abu Dhabi, Katie Street sits down with Kirsty Keoghan, GM of Fashion & Luxu
We're continuing our Marketing in the Madness series recorded live at Shoptalk Luxe Abu Dhabi and this one is for anyone obsessed with luxury travel!!! In this episode, Katie Street sits down with Candice D'Cruz, VP of L
We’re kicking off a brand new Marketing in the Madness series recorded live at Shoptalk Luxe Abu Dhabi. Picture this: a podcast studio on the beach at Emirates Palace, sunshine and some of the sharpest minds in luxury re
White ponytail, black sunglasses and fingerless gloves. You immediately think of Karl Lagerfeld. That's the power of a strong personal brand. Mirjam Schuele, SVP of Marketing at Karl Lagerfeld and our host Katie Street e
Karl Lagerfeld didn’t just design fashion, he was the brand. Katie Street sits down with Mirjam Schuele, SVP of Marketing at Karl Lagerfeld, live from the brand’s Amsterdam headquarters, to unpack how Karl built one of t
Some of the most effective marketing in history didn’t come from chasing attention, but from understanding people. In this mini episode, Katie Street sits down with behavioural scientist (still one of the best job titles
Richard Shotton, bestselling author of The Choice Factory and Hacking the Human Mind, joins Marketing in the Madness podcast to unpack how behavioural science actually works in modern marketing. Richard shares practical,
Richard Shotton
bestselling author of The Choice Factory and Hacking the Human Mind · Astroten
3 appearances on this show
Robin Daniels
serial entrepreneur, impact investor, Wolfson College Fellow · Zensai
1 appearance on this show
Paul Wright
Senior AdTech & Media Leader · MoneyQuest Group
1 appearance on this show
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Marketing in the Madness is hosted by Katie Street. The show is categorised under business (marketing) and has published 100 episodes.
Marketing in the Madness has published 100 episodes.
Marketing in the Madness regularly covers business, marketing. It sits in the business category, with a marketing focus.
Marketing in the Madness is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Marketing in the Madness hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Marketing in the Madness average 28 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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