business
Hosted by Makin Marketing · business · EN
The podcast for business owners, founders and managing directors who want marketing to make a little more sense. In each episode, we’ll tackle one of the questions business leaders should be asking about marketing, brand and growth, without the jargon, hype or miraculous five-step formulas. Just practical thinking, straight answers and occasionally the uncomfortable question nobody else wants to ask. Produced in Scotland.
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Contact path
Public web form
Booking probability
36%
Guest openness
Selective
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Signup to Generate a PitchThe podcast for business owners, founders and managing directors who want marketing to make a little more sense. In each episode, we’ll tackle one of the questions business leaders should be asking about marketing, brand and growth, without the jargon, hype or miraculous five-step formulas. Just practical thinking, straight answers and occasionally the uncomfortable question nobody else wants to ask.
Marketing, Properly! is hosted by Makin Marketing. The show has published 13 episodes to date.
Recent episodes include "14: Do We Need More Marketing or Better Marketing?" (29 October 2026, 13 minutes), "13: Why Doesn't Anyone Understand What Our Business Does?" (22 October 2026, 12 minutes), and "12: Are We Spending Too Much on Google Ads?" (14 October 2026, 12 minutes).
Marketing, Properly! publishes roughly weekly, with episodes averaging 13 minutes across 13 episodes.
Booking probability for Marketing, Properly! is 36%, and the host is rated Selective on guests. Marketing, Properly! requires a Pod Score of 80 or higher. Marketing, Properly!'s contact route on record: public web form.
The strongest fits for Marketing, Properly! are Marketing, Advertising & PR. Marketing, Properly! has a business audience.
Makin Marketing hosts Marketing, Properly!, a business podcast with 13 episodes published.
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Marketing, Properly!
“We need to do more marketing.” Sales are slow? More marketing. The pipeline looks thin? More marketing. Competitors seem to be everywhere? Definitely more marketing. More campaigns. More content. More advertising. More...
Marketing, Properly!
“People don’t really understand what we do.” It’s a surprisingly common problem. The business has been operating successfully for years. It has customers, employees, products, services and plenty of expertise. Everyone...
Marketing, Properly!
“We’re spending quite a lot on Google Ads.” How much? “About £8,000 a month.” And is it working? “We think so.” Ah. In this episode of Marketing, Properly!, Sean Makin tackles a question many business owners and...
Marketing, Properly!
Fractional CMO. or Fractional Marketing Director, depending on which side of the Atlantic you’re standing. It’s a title that has become considerably more common over the past few years. Unfortunately, the more popular...
Marketing, Properly!
Ask a marketing team how things are going and there’s a reasonable chance you’ll hear one word: “Busy.” Very busy. Incredibly busy. Campaigns are launching. Content is being written. LinkedIn is being updated. Emails...
Marketing, Properly!
“We need someone to sort out the marketing.” It sounds simple enough. The business is growing. Marketing is becoming more complicated. Sales wants more leads. There are several agencies doing vaguely related things. And...
Marketing, Properly!
<p>“We need a rebrand.”</p> <p>It’s an exciting sentence. It suggests change, progress, new beginnings and, almost inevitably, several meetings devoted to discussing slightly different shades of blue.</p> <p>But what if...
Marketing, Properly!
“We need a rebrand.” It’s an exciting sentence. It suggests change, progress, new beginnings and, almost inevitably, several meetings devoted to discussing slightly different shades of blue. But what if the brand isn’t...
Marketing, Properly!
Have you ever looked at a competitor and wondered how they manage to look so much bigger, more established and more successful than you? Their website looks impressive. They’re constantly appearing on LinkedIn. Their...
Marketing, Properly!
<p>Have you ever looked at a competitor and wondered how they manage to look so much bigger, more established and more successful than you?</p> <p>Their website looks impressive. They’re constantly appearing on...
Marketing, Properly!
<p>Should marketing generate revenue?</p> <p>Yes.</p> <p>There we are. Shortest episode we’ve ever done.</p> <p>Unfortunately, it’s a little more complicated than that.</p> <p>In Episode 6 of Marketing, Properly...
Marketing, Properly!
Should marketing generate revenue? Yes. There we are. Shortest episode we’ve ever done. Unfortunately, it’s a little more complicated than that. In Episode 6 of Marketing, Properly!, strategic marketing consultant Sean...
Marketing, Properly!
<p>Most businesses start by doing their own marketing.</p> <p>The founder writes the posts. Someone builds the website. A friend designs the logo. Someone’s nephew apparently “knows SEO”. And somehow, amongst all of...
Marketing, Properly!
Most businesses start by doing their own marketing. The founder writes the posts. Someone builds the website. A friend designs the logo. Someone’s nephew apparently “knows SEO”. And somehow, amongst all of this, a...
Marketing, Properly!
<p>“We need more leads.”</p> <p>It’s probably one of the most common sentences heard in marketing meetings. But what happens when you’re already getting plenty of leads — they’re just not very good?</p> <p>Sales blames...
Marketing, Properly!
“We need more leads.” It’s probably one of the most common sentences heard in marketing meetings. But what happens when you’re already getting plenty of leads — they’re just not very good? Sales blames Marketing...
Marketing, Properly!
<p>How do you know if your marketing agency is actually any good?</p> <p>It’s a surprisingly difficult question. After all, agencies tend to be very good at one particular area of marketing: marketing themselves.</p>...
Marketing, Properly!
How do you know if your marketing agency is actually any good? It’s a surprisingly difficult question. After all, agencies tend to be very good at one particular area of marketing: marketing themselves. Impressive...
Marketing, Properly!
<p>How much should your business spend on marketing?</p> <p>Ask Google and you’ll find percentages. Ask an agency and you’ll probably get a proposal. Ask your Finance Director and you may get a rather different...
Marketing, Properly!
How much should your business spend on marketing? Ask Google and you’ll find percentages. Ask an agency and you’ll probably get a proposal. Ask your Finance Director and you may get a rather different percentage...
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