Oct 21, 20262 minS1
A major cyberattack has reportedly targeted approximately 700 supermarkets across France, with hackers remotely manipulating refrigeration systems and causing millions of euros in potential food losses.Major retailers...
business
Break The Shelf
Hosted by Hamzeh Majiet · business · EN
About this Podcast:
Welcome to Break the Shelf Podcast! – your front-row seat to the boldest product launches, brand collabs, and marketing strategies in FMCG.
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Contact path
Verified email
Booking probability
19%
Guest openness
Selective
80/100
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What is Break The Shelf about?
Welcome to Break the Shelf Podcast!, your front-row seat to the boldest product launches, brand collabs, and marketing strategies in FMCG.
Who hosts Break The Shelf?
Break The Shelf is hosted by Hamzeh Majiet. The show has published 13 episodes to date.
What has Break The Shelf covered recently?
Recent episodes include "Ep 16. Hackers Target 700 Supermarkets In France" (21 October 2026, 2 minutes), "Ep. 15 - Why Are Food Brands Launching Designer Handbags?" (16 October 2026, 5 minutes), and "Ep. 14 - Is El Niño About to Make Chocolate More Expensive?" (14 October 2026, 5 minutes).
How often does Break The Shelf publish?
Break The Shelf publishes roughly weekly, with episodes averaging 13 minutes across 13 episodes.
How hard is it to get booked on Break The Shelf?
Booking probability for Break The Shelf is 19%, and the host is rated Selective on guests. Break The Shelf requires a Pod Score of 80 or higher. Break The Shelf's contact route on record: verified email.
Who should pitch Break The Shelf?
The strongest fits for Break The Shelf are Marketing, Advertising & PR and Grocery Stores & Supermarkets. Break The Shelf has a business audience.
About the host
Hamzeh Majiet hosts Break The Shelf, a business podcast with 13 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 16, 20265 minS1
Why are food brands entering the fashion industry and launching designer-inspired handbags?From McDonald's McCafé handbag in Australia and Betty Crocker's cake-shaped bags to Chipotle's fashion accessories and KFC...
- Oct 14, 20265 minS1
Could El Niño make your favourite chocolate more expensive? A powerful El Niño weather event could have major consequences for global cocoa production, particularly in West Africa, where countries like Côte d'Ivoire and...
Episode #13
Ep. 13 – Walmart Opens in South Africa
Sep 14, 202515 minS1<p>Welcome to Episode 13 of Break the Shelf – your front-row seat to the boldest product launches, retail tech innovations, and brand collaborations reshaping the FMCG landscape.</p><p>This week is loaded with flavour...
- Aug 31, 202517 minS1
<p>Welcome to Episode 12 of Break the Shelf – your front-row seat to the boldest product launches, retail tech innovations, and brand collaborations reshaping the FMCG landscape.</p><p>This week is packed with nostalgic...
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Episode #11
Ep. 11 - Bill Gates Makes Fake Butter?
Aug 17, 202510 minS1<p>Welcome to Episode 11 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and insider retail strategies shaping the FMCG space.</p><p>This week is packed with global drops...
Episode #8
Ep. 10 - Interview with Aziz Davids - Orbits Donuts Getting Into The Retail Game with Spar
Aug 10, 202521 minS1<p>Welcome to Episode 10 of Break the Shelf - your insider pass to the boldest product launches, brand-building wins, and retail strategies that move the needle in the FMCG world.This week, I sit down with Aziz Davids...
- Aug 3, 202513 minS0
<p>Welcome to Episode 9 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and insider retail strategies shaping the FMCG space.</p><p><br></p><p>This week, we cover a mix of...
- Jul 26, 20257 minS1
<p>Welcome to Episode 8 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry.This week, we dive into three wild...
- Jul 12, 202513 minS1
<p>Welcome to Episode 7 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry.</p><p>This week we deep-dive into some...
- Jul 6, 20258 minS1
<p>Welcome to Episode 6 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry.The latest launches of the week: 🛒...
- Jun 28, 202510 minS1
<p>Welcome to Episode 5 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry.</p><p><br></p><p>In this episode, I try...
- Jun 22, 202513 minS1
<p>Welcome to Episode 4 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry.</p><p>In this episode, we unpack some of...
- Jun 15, 202512 minS1
<p>Welcome to Episode 3 of Break the Shelf – your front-row seat to the boldest product launches, brand collabs, and marketing strategies in FMCG.In this episode, we unpack:🏆 South Africa’s 2025 Product of the Year...
- Jun 7, 202518 minS1
<p>Welcome to Episode 2 of Break the Shelf – your front-row seat to the boldest product launches, brand collabs, and marketing strategies in FMCG.In this episode, we unpack:<br>💄 Huda Beauty’s Buyback – Why she bought...
- May 31, 202533 minS1
<p>Welcome to Episode 1 of Break the Shelf – your front-row seat to the boldest product launches, brand collabs, and marketing strategies in FMCG.In this episode, we break down:🍪 Selena Gomez x Oreo – A...
Recent guests
Recent guests on Break The Shelf. Study who booked and why before you pitch.
S
Selena Gomez
singer, actress, founder of Rare Beauty and Rare Impact Fund, Rare Beauty
A
Aziz Davids
Orbits Intergalactic Donuts
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