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Hosted by Adam Feller · 🇺🇸 US · EN · 16 episodes
Established thought leaders with verified media credentials.
Join Adam Feller, Founder and Creative Director of Avidity Creative, as he explores the ever-evolving world of CPG. Through conversations with industry leaders, innovators, and decision-makers, discover the insights, trends, and strategies shaping the future of food and beverage brands. Whether you’re scaling a brand or navigating the complexities of the CPG landscape, “Shelf Talkers: CPG Insights” is your go-to source for inspiration and actionable advice.
Adam Feller hosts Shelf Talkers, a business show with 16 episodes published.
Wild Monkey Bar wasn't created in a boardroom. It started after a climbing trip in Rocky Mountain National Park when founders John and Brooke Campbell realized the snacks they packed simply weren't good enough. In this e
Keya Wingfield never planned to start a snack company. A pastry chef by trade, she found herself pivoting during the pandemic when customers couldn't stop asking for one unexpected item: her Bombay spice potato chips. Th
What does it take to build not one successful consumer brand, but two? In this episode, Adam sits down with entrepreneur Sean Knecht, founder of PrideBites and co-founder of Tantos, to discuss the realities of building b
What does it take to launch a food brand, earn your first customers, and scale into stores across the country in just over a year? In this episode of Shelf Talkers, Adam Feller sits down with Katherine Horvath, Co-Founde
In this episode of Shelf Talkers, host Adam Feller sits down with Abby June Richards, founder of The CPG CFO, to talk about one of the most important parts of building a sustainable CPG business: understanding your numbe
This week, Adam sits down with Michael Fisher, founder of Rotten, a better-for-you candy brand that’s shaking up the confectionery aisle. With black packaging, wild 1980s-inspired characters, and unapologetic attitude, R
Summary: You finally did it—your product’s on the shelf. But as Alli Ball says, “that’s when the real work begins.” In this episode, host Adam Feller talks with Alli Ball, founder and CEO of Food Biz Wiz®, about what hap
In this episode of Shelf Talkers, Adam sits down with Dr. James Richardson, founder of Premium Growth Solutions and author of the best-selling CPG book Ramping Your Brand. Together, they dive into what it really takes fo
In this episode of Shelf Talkers, Adam sits down with Stevie Belchak and Alexandra Watkins, two naming experts from the aptly named agency Eat My Words. Together, they unpack the creative chaos behind crafting unforgetta
In this episode of Shelf Talkers, Adam sits down with Rachel Klein, founder of Revival, a brand that once brought craft almond butters to hundreds of shelves across the U.S. Rachel opens up about her unconventional journ
In this episode, Jimmy Feeman, co-founder of NoBaked, shares the sweet story behind their edible cookie dough brand. From starting as a dessert shop to pivoting to DTC during the pandemic and entering retail, Jimmy talks
Local creators aren’t just more relatable, they’re more effective. In this episode, Charise Flynn of Hummingbirds breaks down why tapping into smaller, community-based influencers can help CPG brands connect more deeply
Great food photography does more than look good, it drives connection, brand trust, and sales. In this episode, renowned food photographer Chava Oropesa shares what separates pro-level work from DIY shots, how to collabo
Too many CPG brands treat brand strategy as a one-and-done exercise, or skip it altogether. In this episode, brand strategist Kelly Bennett breaks down why strategy should guide everything from packaging to partnerships,
Jordan Buckner built a promising CPG brand then walked away. In this episode, he shares why he shut down Tea Squares, how burnout shaped his next move, and how he’s now helping hundreds of food and beverage founders grow
Alli Ball
founder and CEO · Food Biz Wiz®
1 appearance on this show
James Richardson
Soldier in Merrill's Marauders · Premium Growth Solutions
1 appearance on this show
Alexandra Watkins
Author of ”Hello, My Name is Awesome: How to Create Brand Names That Stick” · Eat My Words
1 appearance on this show
Jimmy Feeman
co-founder · No Baked Cookie Dough
1 appearance on this show
Jordan Buckner
Founder · FoodBevy
1 appearance on this show
Abby June Richards
The CPG CFO
1 appearance on this show
Michael Fisher
Rotten
1 appearance on this show
Dr. James Richardson
Premium Growth Solutions
1 appearance on this show
Stevie Belchak
Eat My Words
1 appearance on this show
Rachel Klein
Revival
1 appearance on this show
Charise Flynn
Hummingbirds
1 appearance on this show
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Shelf Talkers is hosted by Adam Feller. The show is categorised under business and has published 16 episodes.
Shelf Talkers has published 16 episodes.
Shelf Talkers regularly covers business. It sits in the business category.
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Shelf Talkers hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Shelf Talkers average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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