
Episode #52
Arin Schultz: How He Tripled Naturepedic's Revenue With No Marketing Background
Arin Schultz is the Chief Growth Officer at Naturepedic, the organic, non-toxic mattress and bedding brand built for healthier sleep. Expect to hear about: – The "Hostile Takeover": How he became head of marketing with no marketing experience and tripled revenue in five years. – Inside the Industry: The shift to organic, how rising interest rates dampen demand, and why a COVID-style "stay home" effect could lift sales. – Pulling Back From Google: Why he's shifting spend toward top-of-funnel brand building, and the lift it delivered. – UGC Over Polished Ads: How creator content replaced $100K studio shoots at a fraction of the cost. – Earning Team Loyalty: His advice for execs on why earning your employees' loyalty is better than buying it (even if that can work too). Find Arin on: LinkedIn – https://www.linkedin.com/in/arin-schultz-581a132b/






