Business Growth Podcast

If you are building a brand with the potential to lead a category, this is your new favorite place. The Business Growth Podcast is where consumer brands scale toward household name status with growth frameworks, expert insight, and powerful founder stories. Hosted by Madison Paige, TEDx speaker and strategic advisor to 500+ product based companies across industries. Conversational, actionable, and rooted in experience. Together we turn your potential into strategy, clarity, and scale.

Business Growth Podcast is a business podcast hosted by Madison Paige, with 498 episodes on record and a Required Pod Score of 80.

Madison Paige hosts Business Growth Podcast, a business show with 498 episodes published.

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  Episode #499

  499: Choose the Bigger Story: Stop Letting Other People Decide What’s Possible for You

  Oct 2, 202625 min

  LISTEN TO THIS EPISODE IF YOU EVER FEEL LIKE YOU’RE BROUGHT DOWN BY THE NARRATIVE THE WORLD OR SOMEONE HAS PUT ON YOU OR YOU JUST WANT A WAKE UP CALL Whether it’s building a business, getting married, having kids, getting older, or stepping into a new season, there always seems to be a story about why it’s going to get harder, why you’re going to lose something, or why you might not be able to do what you want to do. But what if you stopped accepting those stories before you’ve even lived them? We’re talking about choosing the bigger story, questioning the assumptions you’ve been carrying, and paying attention to the beliefs that might be quietly shaping the decisions you make. Because if you keep telling yourself the smaller story, you might never give yourself the chance to find out what’s actually possible. So if you’ve been playing small, bracing for things to go wrong, or letting someone else’s reality dictate what you think your life or business can look like… this is your nudge to rethink the story. In this episode: The stories we accept as “truth” without ever questioning them Why someone else’s experience doesn’t have to become your reality The business narrative I’ve spent years trying to change Why success doesn’t have to mean working yourself into the ground How the stories you believe can shape the actions you take The difference between choosing a bigger story and ignoring reality The questions I want you to ask yourself about the narratives you’re carrying Why you need people around you who will challenge your limiting stories How to start proving the bigger story to yourself What would change if you genuinely believed you could figure it out? Why your next level might require you to stop believing the story that you’re “not the kind of person” who gets there JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

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  Episode #498

  498: Case Study: How We Turned a “Boring” Product Into a Premium Brand

  Sep 29, 202634 min

  LISTEN TO THIS EPISODE IF YOU WANT A FULL BREAKDOWN OF HOW I TOOK A START UP FROM BLENDING IN TO STANDING OUT AS A PREMIUM OPTION IN THEIR CATEGORY What does it actually take to launch a product-based business that doesn’t look like everyone else in the category? In this episode, I’m pulling back the curtain on a real client case study and walking you through how we took a startup idea and built the foundation for a premium brand before it even launched. We’re breaking down the strategic decisions that happened before the website, packaging, content, or marketing. Including defining the long-term vision, finding the customer and visual gaps in the category, and creating a brand world that gives people a reason to choose this product over the alternatives. If you want to build a brand that can command a premium, stand out in a crowded category, and eventually earn a place on major retail shelves, this is what needs to happen before you start pouring money into marketing. In this episode: How we took a startup concept and turned it into a premium brand The first question you need to answer before touching your branding How to find the customer gap hiding inside a crowded category Why your differentiation doesn’t have to be a completely new product How to build a brand world around the customer you actually want Why premium customers are buying more than product features The messaging shift that can completely change how a product is perceived How packaging, photography, and your website become proof of your positioning Why premium doesn’t automatically mean spending more money The exact order we followed to build this brand before launch How this brand started attracting wholesale opportunities before going live Why strategy and creativity have to work together to create momentum JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY TO WORK WITH ME: // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

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  Episode #497

  497: “Is Influencer Marketing Worth It For Scaling Brands in 2026?” // COACHING SESSION

  Sep 25, 202624 min

  LISTEN TO THIS EPISODE IF YOU WONDER IF INVESTING IN INFLUENCER MARKETING IS WORHT YOUR DOLLARS TODAY Everyone seems to be doing influencer marketing. But between expensive brand deals, gifted products that never get posted, and creators getting more selective about what they promote, it’s fair to wonder whether the investment is actually paying off. In this coaching session, I’m answering Lauren’s question about whether influencer marketing is worth it for scaling product-based businesses. We’re breaking down the difference between gifting, paid influencer marketing, affiliates, and long-term creator partnerships. And why treating them as one big strategy can lead to unrealistic expectations. We’re also looking at what brands like Bloom Nutrition did to build visibility at scale, why smaller creators can be valuable, and when influencer marketing makes sense in your growth journey. Because sending a few boxes and hoping for the best isn’t a strategy. and the right approach depends on where your brand is today. If you’re considering putting serious money into creators, let’s talk about what needs to be in place before you start sending products, signing contracts, and crossing your fingers. In this episode: Why gifting a product doesn’t mean an influencer owes you a post The big difference between gifted and paid influencer marketing Why a creator’s follower count doesn’t tell the whole story What Bloom Nutrition’s massive creator strategy can teach us Why sending products to 15 influencers isn’t a full strategy The hidden costs of trying to make gifting work at scale Why influencer marketing can take months to generate meaningful results When it makes sense to pour more fuel on your brand’s existing momentum How to identify creators worth building long-term relationships with The questions to ask before investing heavily in influencer marketing JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY FOR VIP HOLIDAY WEEK // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

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  Episode #496

  496: Are You Bracing for the Holidays Instead of Looking Forward to Them?

  Sep 22, 202624 min

  LISTEN TO THIS EPISODE IF YOU SHOULD BE EXCITED FOR THE HOLIDAYS BUT INSTEAD YOU’RE BRACING FOR IMPACT In this episode, we’re talking about the side of holiday strategy that doesn’t get nearly enough attention: capacity. Because creating demand is only half the equation. If your fulfillment, inventory, team, production, customer service, or systems can’t keep up, more sales can actually create more problems. We’re breaking down how to figure out what would break first if your sales doubled, the three major levers I’m looking at with my clients right now, and how to build capacity before you desperately need it. Because the goal isn’t to survive your biggest sales season of the year, it’s to use Q4 to create a stronger business going into 2027. If you’re hoping for a huge holiday season but secretly wondering, “What if we actually get the sales we’re aiming for?” You need this conversation before Q4 kicks into high gear. In this episode: The hidden ceiling that could be limiting your Q4 sales Why more revenue doesn’t automatically mean your business is ready for more growth The first question I want you to ask if your sales doubled tomorrow Why simplifying your holiday strategy can make your business easier to scale The operational gaps you need to find before the holiday rush What you can streamline, eliminate, outsource, or move earlier Why waiting until November to fix capacity problems is too late How to stop reacting to fires and start anticipating where they’ll start Why your Q4 capacity could determine what your 2027 business looks like JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY FOR VIP HOLIDAY WEEK // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

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  Episode #495

  495: Steal This Strategy: What Brands Are Doing in September to Prepare for the Holidays

  Sep 18, 202618 min

  LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT SMART PRODUCT BRANDS ARE ALREADY DOING TO PREP FOR THE HOLIDAYS. In this episode, we’re kicking off Steal This Strategy, a new series where I’m taking you behind the scenes of what I’m seeing product-based brands do, what’s happening strategically underneath the surface, and what you can take from it for your own business. We’re starting with September, and there is already a LOT happening behind the scenes. From reactivating past customers and shifting your messaging to building your creative assets, testing before ad costs skyrocket, and fixing the leaks in your sales funnel, we’re breaking down what brands are doing now to make their Q4 look effortless later. In this episode: How brands are waking up old customers before Q4 The messaging shift already happening as brands move into fall What brands are fixing behind the scenes before holiday traffic arrives Why sophisticated brands are building their creative machine months early The testing you should be doing now, before it gets expensive Why September is the “tweak and adjustment” period, not the time to panic The holiday preparation happening behind the scenes that customers never see What you can steal from these strategies for your own Q4 JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAM & SERVICES // CLICK HERE APPLY FOR VIP HOLIDAY WEEK // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

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