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Hosted by David Born · 🇺🇸 US · EN-US · 80 episodes
Established thought leaders with verified media credentials.
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing. Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry. New episodes every two weeks.
David Born hosts Born to License, a business show with 80 episodes published.
Bluey is going to be the biggest licensing moment of 2027 — bigger than Shrek 5, bigger than Frozen 3, bigger than anything else on next year's slate. That's a bold claim, but the number one preschool property in the US,
Vote for David to speak at SXSW: https://participate.sxsw.com/flow/sxsw/sxsw27/community-voting-sxsw/page/community-voting/session/1784330347706001xria Disney has held the number one spot on License Global's Top Global L
It started with a Lego set. A fan submission through the Lego Ideas platform — Mulder's office, a hovering UFO, eight minifigures, a short film starring Gillian Anderson — and suddenly the Fox catalog felt alive again. B
No script. No studio. David Born drove from LA to San Diego, spent a full day on the floor of Comic-Con 2026, and brought a microphone along for the ride. 130,000 pop culture fans under one roof — and if you work in lice
Buried in paragraph 98 of a federal antitrust complaint is one of the strongest arguments anyone has made about the true value of the licensing industry - and it wasn't written by a licensing executive, a trade publicati
Six months in, and 2026 has already delivered a mega-merger, a record-breaking animated film, a viral water bottle, a Care Bears acquisition, and a move to LA. David Born goes back through the Born to License archive to
The 4th of July is the most patriotic day on the American calendar. But behind the fireworks, the flags, and the hot dogs, there's a full-scale licensing program — official logos, vetted partners, and over 200 companies
The 4th of July is the most patriotic day on the American calendar. But behind the fireworks, the flags, and the hot dogs, there's a full-scale licensing program — official logos, vetted partners, and over 200 companies
A limited edition CamelBak x Crayola water bottle went viral on LinkedIn with 9.5 million views — and almost nobody mentioned the word licensing once. In this episode, David breaks down how a product that launched quietl
A limited edition CamelBak x Crayola water bottle went viral on LinkedIn with 9.5 million views — and almost nobody mentioned the word licensing once. In this episode, David breaks down how a product that launched quietl
Toy Story 5 is taking over - and this episode breaks down exactly why from a licensing perspective. In this episode of Born to License, I’m coming to you from Los Angeles (new home!) after moving from Brazil - and diving
Toy Story 5 is taking over - and this episode breaks down exactly why from a licensing perspective. In this episode of Born to License , I’m coming to you from Los Angeles (new home!) after moving from Brazil - and divin
I’m moving to Los Angeles - and this isn’t a lifestyle decision. It’s a strategic one. In this episode of Born to License, I break down why LA is the global center of the licensing industry , and why being physically clo
In this episode of Born to License, we break down one of the biggest conversations in Hollywood right now — and why the licensing perspective tells a completely different story. Two low-budget films created by YouTube-na
What really happens at Licensing Expo? After 13 years attending - and exhibiting for the first time - this is the honest breakdown of Licensing Expo 2026 in Las Vegas. No highlight reel. Just real insights, real numbers,
What really happens at Licensing Expo? In this episode of Born to License , David Born shares a behind-the-scenes look at Licensing Expo 2026 in Las Vegas - from speaking about AI in licensing , to insights from his team
The biggest week in licensing is here. In this special episode of Born to License, we’re on the ground in Los Angeles just days before Licensing Expo 2026 — and for the first time ever, the entire Born team is together.
What is Licensing Expo really like? In this episode of Born to License, David takes you inside Licensing Expo Las Vegas - the biggest and most important event in the global licensing industry. From his very first visit i
How did Star Wars become one of the most powerful licensing machines in history? On Star Wars Day, we’re breaking down the origin story of modern licensing — and how a single deal in 1977 changed the industry forever. Fr
What happened in licensing this week? Here are 5 major moves you need to know. Fresh back from trekking to the base camp of Mount Everest in Nepal, David breaks down the biggest licensing news, brand partnerships, and IP
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Born to License is hosted by David Born. The show is categorised under business (entrepreneurship) and has published 80 episodes.
Born to License has published 80 episodes.
Born to License regularly covers business, entrepreneurship, marketing. It sits in the business category, with a entrepreneurship focus.
Born to License is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Born to License hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Born to License average 14 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Born to License's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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