business
Hosted by David Born · business · EN-US
Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing. Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From product development to pitching, licensing terminology to success stories—get ready to discover the untapped potential of this dynamic industry. New episodes every two weeks.
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Contact path
Verified email
Booking probability
33%
Guest openness
Selective
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Signup to Generate a PitchUnlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.
Born to License is hosted by David Born. The show has published 83 episodes to date.
Recent episodes include "Licensing + E-Commerce: What Works, What It Costs, and When You’re Ready | EP 01" (19 October 2026, 97 minutes), "We're Going Deeper Than Ever, Born to License Season 4 Starts October 12th" (1 October 2026, 1 minute), and "We're Shaking Things Up! Why We're Going From Weekly to Monthly" (28 August 2026, 2 minutes).
Born to License publishes roughly weekly, with episodes averaging 18 minutes across 83 episodes.
Booking probability for Born to License is 33%, and the host is rated Selective on guests. Born to License requires a Pod Score of 80 or higher. Born to License's contact route on record: verified email.
The strongest fits for Born to License are Franchising & IP Licensing and Photography, Polling & Other Services. Born to License has a business audience.
David Born hosts Born to License, a business podcast with 83 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #1
Paid acquisition is getting more expensive, marketplaces are more crowded, and copycats can appear within days. In the first episode of the new Licensing Plus format, David Born explores how licensing can give...
Born to License
Season 4 of Born to License starts October 12th, and it's a whole new format. We're calling it the Licensing+ season. Each month focuses on one topic where licensing overlaps with another part of business, and we go...
Episode #33
It's been a big year for this podcast, and it's about to get bigger — just not in the way you'd expect. Starting in October, Born to License is moving from weekly to monthly episodes. That might sound like less. It's...
Episode #32
Bluey is going to be the biggest licensing moment of 2027 — bigger than Shrek 5, bigger than Frozen 3, bigger than anything else on next year's slate. That's a bold claim, but the number one preschool property in the...
Episode #31
Vote for David to speak at SXSW: https://participate.sxsw.com/flow/sxsw/sxsw27/community-voting-sxsw/page/community-voting/session/1784330347706001xria Disney has held the number one spot on License Global's Top Global...
Born to License
It started with a Lego set. A fan submission through the Lego Ideas platform — Mulder's office, a hovering UFO, eight minifigures, a short film starring Gillian Anderson — and suddenly the Fox catalog felt alive again...
Episode #29
No script. No studio. David Born drove from LA to San Diego, spent a full day on the floor of Comic-Con 2026, and brought a microphone along for the ride. 130,000 pop culture fans under one roof — and if you work in...
Born to License
Buried in paragraph 98 of a federal antitrust complaint is one of the strongest arguments anyone has made about the true value of the licensing industry - and it wasn't written by a licensing executive, a trade...
Episode #27
Six months in, and 2026 has already delivered a mega-merger, a record-breaking animated film, a viral water bottle, a Care Bears acquisition, and a move to LA. David Born goes back through the Born to License archive to...
Episode #26
<p>The 4th of July is the most patriotic day on the American calendar. But behind the fireworks, the flags, and the hot dogs, there's a full-scale licensing program — official logos, vetted partners, and over 200...
Episode #26
The 4th of July is the most patriotic day on the American calendar. But behind the fireworks, the flags, and the hot dogs, there's a full-scale licensing program — official logos, vetted partners, and over 200 companies...
Episode #25
<p>A limited edition CamelBak x Crayola water bottle went viral on LinkedIn with 9.5 million views — and almost nobody mentioned the word licensing once.</p><p>In this episode, David breaks down how a product that...
Episode #25
A limited edition CamelBak x Crayola water bottle went viral on LinkedIn with 9.5 million views — and almost nobody mentioned the word licensing once. In this episode, David breaks down how a product that launched...
Episode #24
<p><b>Toy Story 5 is taking over - and this episode breaks down exactly why from a licensing perspective.</b></p><p>In this episode of Born to License, I’m coming to you from Los Angeles (new home!) after moving from...
Episode #24
Toy Story 5 is taking over - and this episode breaks down exactly why from a licensing perspective. In this episode of Born to License , I’m coming to you from Los Angeles (new home!) after moving from Brazil - and...
Episode #23
<p><b>I’m moving to Los Angeles - and this isn’t a lifestyle decision. It’s a strategic one.</b></p><p>In this episode of Born to License, I break down <b>why LA is the global center of the licensing industry</b>, and...
Episode #22
<p>In this episode of Born to License, we break down one of the biggest conversations in Hollywood right now — and why the licensing perspective tells a completely different story.</p><p>Two low-budget films created by...
Episode #21
<p>What really happens at Licensing Expo?</p><p>After 13 years attending - and exhibiting for the first time - this is the honest breakdown of Licensing Expo 2026 in Las Vegas.</p><p>No highlight reel. Just real...
Episode #20
<p>What really happens at Licensing Expo?</p><p>In this episode of <b>Born to License</b>, David Born shares a behind-the-scenes look at <b>Licensing Expo 2026 in Las Vegas - </b>from speaking about <b>AI in...
Episode #19
<p><b>The biggest week in licensing is here.</b></p><p>In this special episode of Born to License, we’re on the ground in Los Angeles just days before <b>Licensing Expo 2026</b> — and for the first time ever, the entire...
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