business
Hosted by Consumer Behavior Lab · business · EN-US · 140 episodes
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Booking probability
35%
Guest openness
Selective
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Signup to Generate a PitchThe Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. is hosted by Consumer Behavior Lab. The show has published 140 episodes to date.
Recent episodes include "Advanced Social Proof - Why implying popularity can be more effective than explicit claims" (21 October 2026, 42 minutes), "How Novartis used humor and NFL tight ends to tackle the embarrassment keeping men from prostate screening" (14 October 2026, 34 minutes), and "Award-Winning Campaigns - How KitKat turned a stolen truckload of chocolate into a Cannes Grand Prix by making scarcity the story" (7 October 2026, 30 minutes).
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. publishes roughly weekly, with episodes averaging 47 minutes across 140 episodes.
Booking probability for Behavioral Science For Brands: Leveraging behavioral science in brand marketing. is 35%, and the host is rated Selective on guests. Behavioral Science For Brands: Leveraging behavioral science in brand marketing. requires a Pod Score of 80 or higher. Behavioral Science For Brands: Leveraging behavioral science in brand marketing.'s contact route on record: verified email.
The strongest fits for Behavioral Science For Brands: Leveraging behavioral science in brand marketing. are Marketing, Advertising & PR. Behavioral Science For Brands: Leveraging behavioral science in brand marketing. has a business audience.
Consumer Behavior Lab hosts Behavioral Science For Brands: Leveraging behavioral science in brand marketing., a business show with 140 episodes published.
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Episode #141
All "social proof" isn't created equally. Richard and MichaelAaron unpack studies showing it grows stronger with uncertainty, fear, youth, and collectivist cultures, backfires with wealthy tax debtors, and works best...
Episode #140
Richard and MichaelAaron unpack Novartis' campaign 'Relax Your Tight End', winner of the Pharma Grand Prix at Cannes Lions. They explore why present bias lets a moment of embarrassment outweigh long-term health, how...
Episode #139
After 12 tons of KitKat bars vanished the week before Easter, the brand turned a supply chain crisis into a Cannes Grand Prix winning campaign. MichaelAaron and Richard unpack the scarcity, Zeigarnik and IKEA effects...
Episode #138
Polish law requires every club to identify each fan entering the stadium. Wisła Kraków's Football Club turned that compliance database into the Lucky Fan Index, a metric for how much luck each supporter brings, and game...
Episode #137
MichaelAaron and Richard revisit William Poundstone's Priceless to unpack why price feels relative, not absolute. They cover anchoring in courtroom and Williams-Sonoma pricing, why a $5 saving matters more on a $15 item...
Episode #135
Charles Spence's book Gastrophysics argues that taste is built by every sense, not just the tongue. MichaelAaron and Richard work through the evidence: classical music lifting restaurant spend 10%, heavy cutlery raising...
Episode #134
Guinness made you wait, Avis was second, VW was small. Andy Nairn and Richard unpack why owning a flaw beats hiding one, and how the same instinct led Lucky Generals to raise its own size in pitches before a prospect...
Episode #133
MichaelAaron and Richard explore why charity donations are especially resistant to typical marketing tactics. They unpack behavioral studies on anchoring, present preference bias, reciprocity, and overhead aversion that...
Episode #132
Courage strategist Rami Dudin joins MichaelAaron and Richard to discuss why distinctive often beats different, using SickKids' $1.3 billion fundraising turnaround, CIBC's no-fee campaign, and neobank scarcity tactics...
Episode #131
MichaelAaron and Richard explore why half of chronic-illness patients skip their medication, and why scaring them into compliance backfires. They cover a study on avoiding bad medical news, a simple diagram that cut...
Episode #130
Harvard professor Michael Norton, author of The Ritual Effect, joins MichaelAaron and Richard to explore why identical actions feel meaningful to one person and trivial to another. They cover how Oreo, Stella Artois...
Episode #129
MichaelAaron and Richard unpack a new Behavioral Insights Team report on why most companies fail to get employees using AI, covering how social proof lifts adoption, why removing small points of friction beats...
Episode #128
In this special finale to the Inside Influence series, MichaelAaron and Richard are joined by Dr. Robert Cialdini to revisit the principles behind his landmark book Influence . Together, they explore ethical persuasion...
Episode #127
In part three of the Inside Influence series, Richard Shotton and MichaelAaron Flicker explore Cialdini’s principles of commitment, consistency, and unity - revealing how small commitments, shared identity, and group...
Episode #126
In part two of the Inside Influence series, Richard Shotton and MichaelAaron Flicker unpack Cialdini’s principles of social proof, authority, and scarcity - exploring the psychology behind popularity, trust...
Episode #124
In this episode, MichaelAaron and Richard challenge some of marketing’s biggest assumptions about consumer research. They explore why people often can’t explain their own decisions, why A/B tests outperform surveys, and...
Episode #123
In this episode, MichaelAaron and Richard sit down with behavioral scientist Richard Chataway, author of The Behavior Business. They explore why every business is really in the business of behavior, how AI is changing...
Episode #122
In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why...
Episode #121
In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts value perception, they unpack practical ways...
Episode #120
In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence...
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