Sep 22, 202634 min
Legora went from zero to $100 million in annual recurring revenue in 18 months. Its Senior Vice President of Brand and Communications, Stuart Shingler, joins Benedict Buckland to explain why that speed didn't come from...
business
B2B Marketing: The Provocative Truth
Hosted by alan. · business · EN
About this Podcast:
B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers. Ready to provoke the truth? Get in touch at alan-agency.com . Hosted on Acast. See acast.com/privacy for more information.
Pitch Analysis
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
42%
Guest openness
Selective
80/100
Required Score
Sign up to generate a grounded pitch for B2B Marketing: The Provocative Truth.
Signup to Generate a PitchQuestions about B2B Marketing: The Provocative Truth
What is B2B Marketing: The Provocative Truth about?
B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers. Ready to provoke the truth?
What has B2B Marketing: The Provocative Truth covered recently?
Recent episodes include "Break the rulebook: how marketing helped Legora become the fastest to $100m ARR and flipped the script on set with Jude Law" (22 September 2026, 34 minutes), "AI isn’t killing B2B agencies, it’s exposing what clients really value with Annabel Atchison of IONOS Group" (23 July 2026, 31 minutes), and "Why reputation alone is no longer enough in legal marketing with Tricia Weener, Chief Marketing & Business Development Officer at Linklaters" (22 June 2026, 33 minutes).
How often does B2B Marketing: The Provocative Truth publish?
B2B Marketing: The Provocative Truth publishes roughly monthly, with episodes averaging 33 minutes across 105 episodes.
How hard is it to get booked on B2B Marketing: The Provocative Truth?
Booking probability for B2B Marketing: The Provocative Truth is 42%, and the host is rated Selective on guests. B2B Marketing: The Provocative Truth requires a Pod Score of 80 or higher. B2B Marketing: The Provocative Truth's contact route on record: verified email.
Who should pitch B2B Marketing: The Provocative Truth?
The strongest fits for B2B Marketing: The Provocative Truth are Marketing, Advertising & PR and Business & Management Consulting. B2B Marketing: The Provocative Truth has a business audience.
About the host
B2B Marketing: The Provocative Truth is a business podcast with 105 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Jul 23, 202631 minA few months ago, Annabelle Atchison posted something many agencies would probably rather not confront. The Head of Communications and Product Marketing at IONOS Group had just built her own media-radar tool – covering...
Jun 22, 202633 minFor decades, the legal sector has been built around deep partner relationships, reputation and specialist expertise. But buying behaviour is changing – and the traditional model is under pressure. This week, Benedict...
Mar 18, 202635 minIn B2B organisations, "one brand voice" often sounds straightforward. In practice, it is far more complex - especially in firms where reputation is carried by people, expertise and relationships. This week, Benedict...
Mar 12, 202639 minWelcome to the first episode of the Special Edition: Law Firms podcast, where we speak with CMOs and senior marketers at leading law firms about how brand actually drives growth in legal services. Law firm marketers...
View More
Mar 5, 202631 minBrand architecture is often treated as a structural or design choice. In reality, it is a leadership decision with emotional, political and commercial consequences. Benedict Buckland hosts Ify Jibunoh, Group CMO of...
B2B Marketing: The Provocative Truth
ABM isn’t broken. Expectations are. with Lauren Daly and Andrew Shepherd, Palo Alto Networks
Jan 15, 202657 minABM is still spoken about as a silver bullet. A way to open doors, personalise at scale and finally align sales and marketing. The problem is that most organisations expect it to behave like magic rather than work. In...
Oct 1, 202535 minIn this episode of B2B Marketing: The Provocative Truth , Benedict talks with Jigsaw's Head of Marketing, Jason Miller about the renewed importance of brand in B2B marketing. Once seen as “fluffy” or reserved for...
Sep 10, 202531 minIn this episode of B2B Marketing: The Provocative Truth , Benedict explores a striking paradox with Nicole German, Global Chief Marketing Officer for Corporate and Institutional Banking at HSBC. His challenge is that...
Jul 29, 202530 minIn this episode of B2B Marketing: The Provocative Truth , Benedict speaks to Craig Welsh, Head of Research Marketing at Elsevier, about why most B2B teams are still stuck using AI as a content tool, and what they’re...
Jul 23, 202530 minIn this episode of B2B Marketing: The Provocative Truth , Benedict asks a leading insurance CMO what it takes to build a meaningful brand in a category known for conservatism. In this episode, Georgina Peters Venzano...
May 9, 202531 minIn this episode of B2B Marketing: The Provocative Truth , Benedict speaks with Martin Dyhouse, Head of Sponsorship at Intuit, to challenge the notion that B2B sponsorship is little more than overpriced hospitality...
Apr 10, 202528 minIn this episode of B2B Marketing: The Provocative Truth , Benedict speaks with Nick Rose, Head of Brand Marketing and Digital Communications at Linklaters, to unpack the complex (and often misunderstood) relationship...
Feb 19, 202535 minAre marketing personas as we know them extinct? Or do we just need to change the way we understand them? David Keene, Wipro's CMO, has the answers. In this episode of B2B Marketing: The Provocative Truth , host...
Dec 16, 202431 minIn this episode of B2B Marketing: The Provocative Truth , host Benedict Buckland speaks with Dan Roche, CMO of Workbooks CRM, to uncover the uncomfortable truth about conservative B2B marketing. Dan shares candid...
Oct 17, 202423 minIn this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Joel Harrison, Editor-in-Chief and co-founder of B2BMarketing.net , the leading community for B2B marketers, to explore the shift from lead...
Episode #65
Shaping commercial strategy with Kayleeann Maritz, Global VP Marketing at Memory Blue and Operatics
Aug 13, 202433 minIn this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kayleeann Maritz to define marketing's role in shaping commercial strategy. Kayleeann makes the compelling case for over investment in tier...
Jul 22, 202429 minIn this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Katrina Nichols to interrogate Linkedin as a platform. Katrina eviscerates much of the received wisdom about what works on Linkedin and...
Jul 5, 202430 minIn this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Efi Naskou to discuss how misconceptions about D&I are holding B2B brands back. Efi challenges the sentiment behind the finding that B2B...
Jun 13, 202432 minIn this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kate Cox to discuss how B2B sales models need to be reimagined as the purchase decision evolves. Kate provides a detailed analysis of the...
Recent guests
Recent guests on B2B Marketing: The Provocative Truth. Study who booked and why before you pitch.
A
Andrew Shepherd
senior director of industry programs and executive director, {"name": "Palo Alto Networks", "role": null, "entity_type": "organization"}
J
Jason Miller
Interim Chairperson, Department of Supply Chain Management, Michigan State University, Eli Broad College of Business
N
Nick Rose
leader of the survey team, urban agriculture champion, Churchill Fellow, executive director, SUSTAIN The Australian Food Network
D
David Keene
Co-Founder and CRO, Aurrigo International plc
Best industries to pitch B2B Marketing: The Provocative Truth for
PitchCentric classifies B2B Marketing: The Provocative Truth under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Similar Podcasts
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Reinventing B2B
16~~222 listeners87% similar
The Problem With B2B Marketing
16~~235 listeners86% similar
Shaking the B2B tree
18~~251 listeners84% similar
Business of Marketing
31~~441 listeners84% similar
B2B or not to be
15~~208 listeners84% similar
B2B Marketing: Tomorrow's Best Practices... Today
24~~349 listeners84% similar
Podcasts like B2B Marketing: The Provocative Truth
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ