I'm launching the shortest B2B podcast: B2B in 15. Every episode has 15 minutes of non-stop value about one single B2B marketing topic. Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts: 1. The chit-chat Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value. 2. The length Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it. Any feedback is more than welcome :).
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Contact path
Verified email
Booking probability
32%
Guest openness
Selective
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Signup to Generate a PitchI'm launching the shortest B2B podcast: B2B in 15. Every episode has 15 minutes of non-stop value about one single B2B marketing topic. Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts: 1. The chit-chat Sometimes you have to hear somebody talk about their weekend for 10 minutes.
B2B IN 15 is hosted by Dapper. The show has published 42 episodes to date.
Recent episodes include "B2B In 15 | Episode 42 | How to really stand out in B2B Marketing?" (7 September 2026, 14 minutes), "B2B in 15 | Episode 41 | How to really stand out in B2B Marketing?" (14 August 2026, 14 minutes), and "B2B in 15 | Episode 40 | Forget funnels, optimize for reach (playbook to maximize pipeline)" (31 July 2026, 11 minutes).
B2B IN 15 publishes roughly monthly, with episodes averaging 17 minutes across 42 episodes.
Booking probability for B2B IN 15 is 32%, and the host is rated Selective on guests. B2B IN 15 requires a Pod Score of 80 or higher. B2B IN 15's contact route on record: verified email.
The strongest fits for B2B IN 15 are Marketing, Advertising & PR. B2B IN 15 has a business audience.
Dapper hosts B2B IN 15, a business podcast with 42 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #42
There is more competition than ever. How can you really stand out? Tycho talks about 5 strategies to stand out in competitive markets. https://www.linkedin.com/in/tycholuijten/
B2B IN 15
https://www.linkedin.com/in/tycholuijten/
Episode #40
Everything we've been taught about funnels might be hurting B2B marketing. In this episode, Tycho breaks down why you should think in reach, not funnels, and how becoming top-of-mind across your entire ICP builds more...
Episode #39
The dream of every B2B Marketer: tons of inbound leads. When you're top-of-mind, trusted, and preferred, this is inevitably the result. How to accomplish that? Becoming famous in your niche. Tycho explains the basic...
Episode #38
Video engagement is down. But it is still the most effective content to build familiarity and trust in B2B. In this podcast Tycho shared 12 tips to 12X your video engagement on LinkedIn. Tycho's Linkedin...
Episode #37
Video content is the most effective, but also the most challenging to make. In this podcast, Tycho shares how to create video content that grabs attention and converts to pipeline. Tycho's Linkedin...
Episode #35
Tycho - as non Google Ads expert - explains the patterns he's spotted in profitable Google Ads campaigns. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
Episode #35
Tycho shares the systems behind the viral LinkedIn content of Dapper. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
Episode #34
In this episode, Tycho shares his 10 tips to X10 your impact on LinkedIn. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
Episode #33
In this podcast, Tycho breaks down three B2B scale-ups, each with a completely different marketing approach — and all of them highly successful. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn...
B2B IN 15
Once a lead enters your CRM, the real work begins. You can’t afford to ignore them — this is the moment to intensify your marketing efforts. In this episode, we dive into pipeline acceleration and how to keep leads...
Episode #31
Tycho tells you his best practices when it comes to advertising on LinkedIn. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
Episode #30
Dapper grew to 5M ARR without ever making an outbound sales call. In this podcast, Tycho will tell you exactly what the marketing engine looks like that made this possible. Newsletter...
Episode #29
In this episode, Tycho shares his secrets around going viral on LinkedIn with video content. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
Episode #28
What can you do to generate 'leads now'? And what takes time? And why is it so important to communicate this clearly to your CEO? Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin...
Episode #27
In this episode, Tycho shares how you can create content that breaks the pattern on LinkedIn, goes viral, and sells. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin...
Episode #26
GenAI will trigger a revolution in content marketing, and if you don’t adopt quickly, I doubt you’ll survive. Here are three steps you should take to stand out. Newsletter: www.dapper.agency/resources/newsletter Tycho's...
Episode #25
In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
Episode #24
Tycho and Steven talk about measuring success in B2B marketing. They discuss how you can measure both short term success in your marketing efforts as well as long term impact on revenue and much more. Newsletter...
Episode #23
Chris and Tycho talk about the state of B2B Marketing. They discuss the role of the CMO, the most effective LinkedIn advertising strategies, marketing prioritization and more. Newsletter...
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