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11 Minutes with Octane11: a B2B Marketing Mini-Podcast

Hosted by Dan Rosenberg & Stephany Shelton · business · EN · 21 episodes

Audience: 3

About this Podcast:

Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts. B2B marketers are busy and "11 Minutes with Octane11" can help you save time and deliver more impact...especially if you listen to this podcast on high speed :)

Pitch Analysis

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Contact path

Public web form

Booking probability

18%

Guest openness

Selective

80/100
Required Score

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Questions about 11 Minutes with Octane11: a B2B Marketing Mini-Podcast

What is 11 Minutes with Octane11: a B2B Marketing Mini-Podcast about?

Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts.

Who hosts 11 Minutes with Octane11: a B2B Marketing Mini-Podcast?

11 Minutes with Octane11: a B2B Marketing Mini-Podcast is hosted by Dan Rosenberg & Stephany Shelton. The show has published 21 episodes to date.

What has 11 Minutes with Octane11: a B2B Marketing Mini-Podcast covered recently?

Recent episodes include "Episode 21: Andy Groller (Dragon360) on Navigating Paid Media and Getting Real About B2B Measurement" (10 June 2025, 26 minutes), "Episode 20: Christie Johansen-Pinney (DEPT®, The Marketing Practice) on Key Metrics Across the Campaign Lifecycle" (30 April 2025, 17 minutes), and "Episode 19: Lynn Tornabene (Anteriad, Oracle, Google) on ABM Measurement and Picking Your Metrics" (20 March 2025, 15 minutes).

How often does 11 Minutes with Octane11: a B2B Marketing Mini-Podcast publish?

11 Minutes with Octane11: a B2B Marketing Mini-Podcast publishes roughly monthly, with episodes averaging 14 minutes across 21 episodes.

How hard is it to get booked on 11 Minutes with Octane11: a B2B Marketing Mini-Podcast?

Booking probability for 11 Minutes with Octane11: a B2B Marketing Mini-Podcast is 18%, and the host is rated Selective on guests. 11 Minutes with Octane11: a B2B Marketing Mini-Podcast requires a Pod Score of 80 or higher. 11 Minutes with Octane11: a B2B Marketing Mini-Podcast's contact route on record: public web form.

Who should pitch 11 Minutes with Octane11: a B2B Marketing Mini-Podcast?

The strongest fits for 11 Minutes with Octane11: a B2B Marketing Mini-Podcast are Marketing, Advertising & PR. 11 Minutes with Octane11: a B2B Marketing Mini-Podcast has a business audience.

About the host

Dan Rosenberg & Stephany Shelton hosts 11 Minutes with Octane11: a B2B Marketing Mini-Podcast, a business show with 21 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #21

    Episode 21: Andy Groller (Dragon360) on Navigating Paid Media and Getting Real About B2B Measurement

    Jun 10, 202526 minS0

    <p>In this episode of "11 Minutes with Octane11" hosts Dan Rosenberg and Stephany Lang sit down with Andy Groller, President and CEO of Dragon 360. They delve into the complexities of B2B marketing, including the...

  • Episode #20

    Episode 20: Christie Johansen-Pinney (DEPT®, The Marketing Practice) on Key Metrics Across the Campaign Lifecycle

    Apr 30, 202517 minS0

    <p>In this episode of '11 Minutes with Octane11', co-hosts Dan Rosenberg and Stephany Lang dive into the complexities of B2B marketing measurement with guest Christie Johansen-Pinney. They discuss the challenges of long...

  • Episode #19

    Episode 19: Lynn Tornabene (Anteriad, Oracle, Google) on ABM Measurement and Picking Your Metrics

    Mar 20, 202515 minS0

    <p>In this episode of '11 minutes with Octane11' Dan Rosenberg and Stephany Lang delve into the complexities of ABM reporting with guest Lynn Tornabene, CMO of Anteriad. They discuss measurement challenges in B2B...

  • Episode #18

    Episode 18: Paul Knegten (Outbrain, Comcast, Beeswax) on Keeping it Simple and Being More Hands-On

    Feb 6, 202519 minS0

    <p>In this episode of '11 Minutes with Octane11,' hosts Dan Rosenberg and Stephany Lang discuss the challenges of B2B marketing measurement and ABM reporting with Paul Knegten, a veteran CMO. They explore why B2B...

  • Episode #17

    Episode 17: Sanjay Vasdev (LinkedIn, Facebook, MSFT, Conversant) on ROI, Personalization & Measurement Maturity

    Oct 30, 202416 minS0

    <p>In this episode of '11 minutes with Octane11,' hosts Dan Rosenberg and Stephany Lang talk with LinkedIn’s Sanjay Vasudev, a digital advertising and marketing expert with over 20 years of experience. They discuss...

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  • Episode #16

    Episode 16: Emilie Lee (Just Global, AXM fka MediaMatters, OMD) on Deploying AI, B2B Measurement & the Power of Roadmaps

    Oct 2, 202413 minS0

    <p>In this 16th episode of '11 Minutes with Octane11,' Dan Rosenberg and Stephany Lang sit down with Emilie Lee, a B2B analytics expert from Just Global. Emilie shares her journey, insights on B2B marketing challenges...

  • Episode #15

    Episode 15: Jeremy Kagan (Textbook Ventures, Columbia/NYU/Cornell Prof, Pricing Engine) on Content, AI & IRL

    Aug 21, 202416 minS0

    <p>In this episode hosts Dan Rosenberg and Stephanie Lang chat with Jeremy Kagan, digital marketing expert and adjunct professor at Columbia Business School. Kagan discusses cutting through the noise in B2B marketing...

  • Episode #14

    Episode 14: Brandon Rhoten (GroundTruth, Wendy’s, Potbelly, Merkle) on Starting with the Big Idea

    Jul 2, 202413 minS0

    <p>In this episode hosts Dan Rosenberg and TJ Perrin talk with Brandon Rhoten, CMO at GroundTruth. Rhoten shares his journey across B2B and B2C marketing, the biggest challenges in the B2B space, and effective...

  • Episode #13

    Episode 13: Terrence Richardson (Derivative Path, CME Group, HSBC) on AI Tools and Value Props First

    Jun 6, 202411 minS0

    <p>In this episode hosts Dan Rosenberg and Nika Sokolova interview Terrence Richardson, Head of Marketing at Derivative Path. They discuss the unique challenges of B2B marketing, particularly in the finance and fintech...

  • Episode #12

    Episode 12: Hannah Budreski (Nasuni) and Jessica Fernandez (Rapid7) Live from The Imaginarium Summit

    May 15, 202413 minS0

    <p>In this episode, Dan kicks off Season 2 of the podcast with excerpts from an interview with B2B marketing experts Hannah Budreski and Jessica Fernandez at the Imaginarium Summit. They discuss challenges in B2B...

  • Episode #11

    Episode 11: Mike Romoff (Google, LinkedIn, IDG, Hulu, 360i) on Emotion and Impact in B2B

    Apr 30, 202412 minS0

    <p>In this episode host Dan Rosenberg and Timothy Perrin talk with guest Mike Romoff about his extensive experience in digital media and advertising. He discusses the challenges in B2B marketing, the importance of...

  • Episode #10

    Episode 10: Dan Mott (MarketingOps.com, SIX3MEDIA) on B2B Community and Uncovering the Truth

    Apr 17, 202411 minS0

    <p>In this episode, hosts Dan Rosenberg and Timothy Perrin talk with Dan Mott, a social selling expert and co-founder of MarketingOps.com, about the power of relationships for B2B marketing success. The discussion...

  • Episode #9

    Episode 9: Rachel Squire (MOBI Solutions, 2x Marketo Champion) on B2B Analytics and Prioritization

    Apr 2, 202412 minS0

    <p>In this episode Dan Rosenberg and Timothy Perrin host a fast-paced discussion with Rachel Squire, founder of Mobi Solutions. They delve into the challenges of B2B marketing, the impact of technology and tools, and...

  • Episode #8

    Episode 8: Nicole Silver (Volta Charging, Button, Moat, Operative) on B2B Storytelling and Strategy

    Mar 12, 202415 minS0

    <p>In this episode hosts Dan Rosenberg and Stephanie Shelton talk with B2B marketing expert, Nicole Silver, about audience engagement, storytelling, technology impact, and strategic approaches. Nicole shares experiences...

  • Episode #7

    Episode 7: Marc Johnson (Bombora, Resonate, Experian) on Purpose, Internal Marketing and Mindshare

    Feb 21, 202412 minS0

    <p>In this episode, hosts Dan Rosenberg and Stephany Shelton talk with Mark Johnson, a three-time CMO, about the challenges and opportunities in B2B marketing. Mark shares insights on company alignment, tools like...

  • Episode #6

    Episode 6: Becky Breen (Connatix, PlaceIQ, Magnetic) on Marketing Across the Funnel and Taking Risks

    Feb 6, 202411 minS0

    <p>In this episode, the hosts, Dan Rosenberg and Stephanie Sheldon, talk with Becky Breen, the SVP of Marketing at Connatix, a next-generation video platform. They discuss the challenges in B2B marketing, the evolution...

  • Episode #5

    Episode 5: Alex Lakin (Encore Digital) on 3P Cookie Deprecation and Humor in B2B Marketing

    Jan 23, 202410 minS0

    <p>Octane11, Stephanie Shelton and Dan Rosenberg welcome Alex Lakin, Biddable Media director at Encore Digital. They discuss the challenges in B2B marketing, including the phasing out of third-party cookies in Google...

  • Episode #4

    Episode 4: Dan Silver (Session AI, GroundTruth, PlaceIQ) on B2B Storytelling and Breaking Down Silos

    Dec 19, 20239 minS0

    <p>In this episode, Dan and Steph talk with Dan Silver, a longtime marketing expert. They discuss the challenges in B2B marketing, the importance of storytelling, and the need to define the role of marketing within...

  • Episode #3

    Episode 3: Scott Stedman (The Imaginarium, Havas, MDC) on Breakthrough B2B Creative and Tactics

    Dec 12, 202311 minS0

    <p>In Episode 3 of "11 Minutes with Octane11: a B2B Marketing Podcast" featuring guest Scott Stedman (The Imaginarium, Havas, MDC Partners), hosts Dan Rosenberg and Stephany Shelton talk with Scott Stedman about top...

  • Episode #2

    Episode 2: Putney Cloos (Cision, Amex, McKinsey, Kraft) on B2B Collaboration and Connecting with Humans

    Nov 28, 202312 minS0

    <p>In Episode 2 of "11 Minutes with Octane11: a B2B Marketing Podcast" featuring guest Putney Cloos (Cision, Amex, McKinsey, Kraft), hosts Dan Rosenberg and Stephany Shelton discuss the biggest challenges and successes...

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