Against The Sales Odds

Missed targets lead to more pressure. More pressure leads to rushed conversations. Rushed conversations lead to fewer wins. And before long, the entire team is working harder but getting worse results.   In this...

Few sales leaders manage a portfolio as complex as Randy Wills. As Vice President of Ticket Sales for the Miami Dolphins and Miami Open, he oversees ticket sales and revenue strategy across multiple world-class...

<p>In this episode of Against the Sales Odds, Lance Tyson sits down with Jared Kozinn, Deputy AD | Chief Revenue & Marketing Officer at Michigan State University Athletics, to unpack what it takes to build sales...

<p>What does it take to win in high-stakes, multi-layered sales environments? Lance Tyson and Jerry Cifarelli unpack the realities of long sales cycles, navigating competing stakeholders, and leading empowered teams...

<p>Most sales organizations think they have a sales methodology. In reality, they’re operating with a mix of disconnected tactics, and it’s costing them. </p><p><br></p><p>In this episode, Lance Tyson sits down with Dr...

<p>Most salespeople are taught about relationship-building strategies. Top performers do something different. In this in-sights episode, Lance Tyson breaks down why rapport, not relationships, is the real driver of...

<p>In this short In-Sights episode of Against the Sales Odds, Lance Tyson breaks down a simple but often overlooked truth: you are the first sale. From mindset and confidence to credibility and belief, how you show up...

<p>In this episode of In-Sights, Lance Tyson breaks down one of the core principles behind high-performance selling: selling is an away game. Most salespeople prepare as if the game is played on their terms. But the...

<p>In this episode, Lance Tyson sits down with Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, to uncover what it takes to build and lead a world-class sales organization in one of football’s most iconic...

<p>In this In-Sights episode of Against the Sales Odds, Lance breaks down one of the most common traps in sales — buying signals. Too often, salespeople jump in with what they think instead of paying attention to what...

<p>In this episode of Against the Sales Odds, Lance Tyson breaks down the very first sales process — the foundation every deal is built on. Too often, sales is overcomplicated with jargon, shortcuts, and “hacks.” But at...

<p>In this episode, Lance Tyson sits down with Mike Tomon, President of the Houston Texans, to explore what it takes to lead a world-class sports organization on and off the field.</p><p> </p><p>Mike shares how his role...

<p>In this episode of In-Sights, Lance Tyson breaks down one of the most overlooked truths in sales: simplicity sells. Drawing from years of sales training experience, Lance reveals why overcomplicating your pitch can...

<p>In today's episode of the In-Sights series, we discuss the three-step sales process of Facilitate. Present. Sell. This is your masterclass on turning conversations into conversions. Whether you are a seasoned pro...

<p>In this episode, we unpack a powerful concept: the way you buy often mirrors the way you sell. Are your own habits holding you back from closing deals? Lance Tyson breaks it down with real-world examples and...