Oct 27, 20261h 5m
Is the current wisdom about moderation actually true? That’s what Lulie wondered as she watched two couples at a sporting match set out to get wasted with four bottles of wine and a set of pint glasses. How does that...
arts
A Question of Drinks
Hosted by Felicity Carter and Lulie Halstead · arts · EN
About this Podcast:
Why do we drink what we do? Is it just the taste — or are there other drivers behind what's on the shelf? Drinks data expert Lulie Halstead joins writer and editor Felicity Carter to explore the economic, technological and social turning points that determine what's in the glass.
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Contact path
Verified email
Booking probability
32%
Guest openness
Selective
80/100
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What is A Question of Drinks about?
Why do we drink what we do? Is it just the taste, or are there other drivers behind what's on the shelf? Drinks data expert Lulie Halstead joins writer and editor Felicity Carter to explore the economic, technological and social turning points that determine what's in the glass.
Who hosts A Question of Drinks?
A Question of Drinks is hosted by Felicity Carter and Lulie Halstead. The show has published 40 episodes to date.
What has A Question of Drinks covered recently?
Recent episodes include "Ep 38: Have We Got the Moderation Trend All Wrong?" (27 October 2026, 65 minutes), "Ep 37: How to Make Sure AI Recommends Your Wine or Spirits Brand" (23 September 2026, 61 minutes), and "Ep 35: How Aperol Spritz Conquered a Market But Opened the Door to Its Competitors" (5 August 2026, 63 minutes).
How often does A Question of Drinks publish?
A Question of Drinks publishes roughly every two weeks, with episodes averaging 53 minutes across 40 episodes.
How hard is it to get booked on A Question of Drinks?
Booking probability for A Question of Drinks is 32%, and the host is rated Selective on guests. A Question of Drinks requires a Pod Score of 80 or higher. A Question of Drinks's contact route on record: verified email.
Who should pitch A Question of Drinks?
The strongest fits for A Question of Drinks are Beverages, Brewing & Distilling. A Question of Drinks has an arts audience.
About the host
Felicity Carter and Lulie Halstead hosts A Question of Drinks, an arts podcast with 40 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Sep 23, 20261h 1m
Like it or not, AI is now the gatekeeper between your wine or spirits brand and your consumer. So how do you ensure that when consumers go looking for a product, that you come up in the recommendations? Felicity and...
- Aug 5, 20261h 3m
How did the spritz take over every pub, bar and supermarket this summer? Is it a fad — or is it the result of clever marketing? While Aperol dates back to 1919, the seeds of its success were planted in 2003, when...
- Jul 23, 20261h 10m
Felicity has just returned from a conference in Dublin devoted to drinking studies, an academic field that examines alcohol's role in history and culture from angles the wine world rarely considers. This prompts Lulie...
- Jun 25, 20261h 6m
Treasury Wine Estates, one of the world’s biggest wine companies, has announced it is about to cut more than 40 brands from its portfolio, including names with deep roots in history, like Seppelts. Instead, it will...
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- Jun 3, 20261h 4m
Global wine consumption fell another 2.7% in 2025 —part of a cumulative 14% drop since 2018. Across the top 20 markets, wine volumes are down more than 20% since 2019. That’s one in five bottles, gone. But Lulie...
A Question of Drinks
Ep 31: What 1961 Can Tell Us About the Future of Wine
May 20, 20261h 2mGlobal wine consumption recently hit its lowest point since 1961, the same year most people were filling jerry cans with wine from the local cooperative and serving it for dinner. In this episode, Felicity takes the...
- Apr 30, 202643 min
Lulie and Felicity touched a nerve with their recent debate on storytelling — so they decided to go one step further. Lulie brought along a full-page Sunday Times ad for the Sunday Times Wine Club with all the...
A Question of Drinks
Ep 29: How Wine's Storytelling Obsession Became Its Most Expensive Delusion
Apr 15, 202644 minFelicity and Lulie tear apart the wine industry's most cherished marketing belief: that the thing that will drive more sales and loyalty is better storytelling. Felicity, a guest lecturer in brand storytelling at the...
- Mar 26, 202653 min
Non-alcoholic drinks are the industry's favourite growth story right now, but Felicity and Lulie begin by asking the question nobody in the trade wants to answer: is this actually a health movement, or is it simply the...
- Mar 11, 202641 min
Lulie and Felicity are back to talking about the drinks news! And the news is big. Diageo's new CEO Sir Dave Lewis (also known as “Drastic Dave”) has delivered his first major investor presentation, outlining many of...
- Feb 26, 20261h 4m
A/Prof Justin Cohen from the Ehrenberg-Bass Institute takes wine marketing myths apart, one by one. He talks about why mental availability wins out over awareness, how to prioritise category entry points, and why the...
- Feb 12, 202656 min
Lulie Halstead is on sabbatical. While she's away, she's chosen her favourite episodes from Drinks Insider to feature on A Question of Drinks and she explains why she's so impressed by them. Her first pick is an...
- Jan 28, 202649 min
Are people leaving alcohol behind, or are they simply drinking less and less often? In this episode of A Question of Drinks , Felicity Carter and Lulie Halstead dig into the data behind moderation. Drawing on IWSR...
- Dec 22, 202549 min
In this year-end episode, Felicity Carter and Lulie Halstead dissect the business stories that defined drinks in 205. From panic-driven mega-acquisitions and brutal brand sell-offs to the collapse of premiumisation as a...
- Dec 10, 202534 min
Does it matter where your favourite drink comes from or who makes it? Using the tangled origin story of the Tequila Sunrise, the secretive monks behind Chartreuse, and the very manufactured “Irishness” of Baileys, Lulie...
Episode #21
Ep 21: The Real Reason You Can Remember the Name of Your Favourite Spirits, But Not Your Wine
Nov 21, 202539 minWine is the original luxury product, so why are there so few memorable wine brands? In this episode, Felicity and Lulie dig into wine’s historic allergy to the word “brand” – even as wineries are being told their life’s...
- Nov 5, 202551 min
Is wine innovative or stuck in the past? When listener Patrick asks why nothing seems to have changed in wine over 30 years, Lulie and Felicity turn this seemingly simple question into a full-blown courtroom drama...
- Oct 22, 202537 min
Lulie and Felicity put out a plea on social media — “Tell us what’s in your drinks cabinet” — and discovered a whole world of crimes against taste. Sweet, creamy liqueurs dominated the offerings (Baileys, Advocat, and...
Episode #18
Ep 18: Why the Reign of Red Wine Is Ending
Oct 8, 202548 minWhy is it red wine that accrues all the prestige? Is this because red wine is better — or for a historic reason? Felicity and Lulie dig into this mystery and discover that red wine’s prestige didn’t come from taste...
Recent guests
Recent guests on A Question of Drinks. Study who booked and why before you pitch.
F
Felicity Carter
award-winning wine and drinks journalist, editor and analyst, Business of Drinks
L
Lulie Halstead
Wine Intelligence
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