Hosted by Unknown Host · 🇺🇸 US · EN · 13 episodes
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B2B tech marketers must deliver on the fundamentals: build a trusted brand, develop differentiated positioning, and generate qualified demand that sales can convert into revenue. At the same time, we must harness rapid advances in artificial intelligence (AI) to improve marketing scale and efficiency. Do more with less before being asked. The core idea behind the A Go-To-Market Perspective podcast is simple: reinforce the foundational best practices across every go-to-market discipline while discovering the hype-free AI innovations delivering real impact today. Each episode features in-depth conversations with experienced marketing leaders across product marketing, demand generation, brand, content, PR, analyst relations, customer advocacy, sales enablement, and more. We go deep into what consistently works: the frameworks, tradeoffs, and operating models behind high-performing teams. Critically, guests will also share how they are thoughtfully leveraging AI to evolve their specific functions and processes, with a focus on practical, responsible applications that enhance execution without compromising results. Hosted by Rob Karel , a seasoned B2B SaaS marketing executive with more than 25 years of experience across product marketing, go-to-market strategy, brand, and executive storytelling. Rob brings a practitioner-first perspective shaped by leadership roles in enterprise software, analyst research, and consulting—focused on what actually works to drive relevance, differentiation, and growth in complex B2B markets.
Unknown Host hosts A Go-To-Market Perspective, a business show with 13 episodes published.
Product management is the connective tissue between company strategy, customer insight, engineering, and go-to-market. From early-stage startups trying to find product-market fit to scaling enterprises managing complex p
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In B2B marketing, everyone talks about differentiation, bold storytelling, and building memorable brands. Yet scroll through your LinkedIn feed, and it’s hard to tell one company from another. In this episode, Rob sits d
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No matter what country your B2B business is based in, there will come a time in your growth journey when you must evaluate regional or even global expansion as part of your go-to-market strategy. In this episode, Rob spe
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There's no single right way to do events. But after three years of experimenting with conferences, dinners, and online community gatherings, Philippe Boutrous has found plenty of wrong ones. In this episode, Rob sits dow
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AI is rapidly changing how marketing teams are built, but scaling from zero to one still requires judgment, creativity, and human leadership. In this episode, Rob speaks with Jakki Geiger to explore how she is using AI a
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Attribution has always been one of marketing and sales' favorite ways to argue. The age-old debate of first touch, last touch, multi-touch, and everything in between hasn’t quieted down. In this episode, Rob sits down wi
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Analyst Relations has always been a relationship business; it’s not all about dot placement. In this episode, Rob sits down with Alyssa Stone to unpack what actually makes AR effective in 2026: earning analyst trust, bui
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Product marketing touches so much, from positioning and product launches to sales enablement, competitive intelligence, and analyst relations. Yet, many product marketers often feel they have little direct ownership of e
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What happens when marketing stops waiting for tools and starts building them instead? In this episode, Rob sits down with Amanda Wilson, VP & Head of Marketing and AI GTM at Tellius, to unpack how she’s redefining modern
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There is no straight-line path from product marketing to CMO. Each winding and twisting journey is wildly different. Join Rob as he sits down with Thomas Brence, Chief Marketing Officer at Collibra, to describe the steps
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The market for senior-level marketing roles is changing fast. In this episode, Rob sits down with executive marketing recruiter Michael King to unpack what it really takes to land a senior marketing role in 2026. They di
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Customer engagement is not simply a support function. It’s increasingly a primary driver of cross-sell, retention, and long-term account growth in B2B go-to-market strategies. In this episode, Rob speaks with Ashley Swif
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Pricing and packaging have always sat at the intersection of product, go-to-market, and finance, but AI is fundamentally reshaping how B2B SaaS companies think about value, monetization, and growth. In this episode, Rob
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A Go-To-Market Perspective is hosted by Unknown Host. The show is categorised under Business and has published 13 episodes.
A Go-To-Market Perspective has published 13 episodes.
A Go-To-Market Perspective regularly covers Business. It sits in the Business category.
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