The Grounding AI Podcast is designed for senior executives navigating the practical realities of AI adoption and modern B2B growth. Hosted by Donna Peterson, President of World Innovators, each episode addresses the questions leaders are asking right now: how to apply AI in a way that strengthens decision-making, aligns teams, and delivers measurable business impact. In each episode, you’ll gain clear, actionable perspectives on: - Aligning AI initiatives with business strategy and revenue goals - Strengthening market positioning and trust with high-value audiences - Improving team efficiency without adding complexity - Making smarter, faster decisions in an evolving landscape With over 30 years of experience working with industrial and B2B organizations, Donna brings a grounded, practical lens to what is working today, and what is not. This podcast is built for leaders who value clarity, efficiency, and results. If there’s a challenge you’re working through or a topic you’d like addressed, reach out directly at dpeterson@worldinnovators.com.
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Signup to Generate a PitchThe Grounding AI Podcast is designed for senior executives navigating the practical realities of AI adoption and modern B2B growth. Hosted by Donna Peterson, President of World Innovators, each episode addresses the questions leaders are asking right now: how to apply AI in a way that strengthens decision-making, aligns teams, and delivers measurable business impact.
Recent episodes include "Is AI Really Helping Your Business Grow?" (13 October 2026, 26 minutes), "Does Your B2B Company Have a Backup Plan for AI?" (30 September 2026, 12 minutes), and "Why Are My AI Answers Getting Worse?" (15 September 2026, 13 minutes).
Grounding AI publishes roughly every two weeks, with episodes averaging 17 minutes across 173 episodes.
Booking probability for Grounding AI is 35%, and the host is rated Selective on guests. Grounding AI requires a Pod Score of 80 or higher. Grounding AI's contact route on record: verified email.
The strongest fits for Grounding AI are Business & Management Consulting. Grounding AI has a business audience.
Grounding AI is a business podcast with 173 episodes published.
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Episode #174
AI tools are being introduced into companies quickly. But before adding another platform, should B2B leaders first look at how AI is being governed inside the organization? In this episode of Grounding AI, Donna...
Episode #173
What would happen if the AI platform your team uses every day disappeared tomorrow? Would you still have the instructions, messaging, research, ideas, processes, and other company knowledge you have built there? In this...
Episode #172
Why do AI answers sometimes seem less useful, even as AI tools keep getting better? Before blaming the AI, it may be time to look at the instructions you gave it. In this episode of Grounding AI, Donna Peterson explains...
Episode #171
Buying AI tools does not mean your team will actually use them. In this episode of Grounding AI, Donna Peterson talks with Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts and author of The Psychology of AI...
Episode #170
With all the excitement around AI, are we forgetting some of the business lessons that helped us become successful leaders in the first place? In this episode of the World Innovators Grounding AI Podcast, I talk about...
Where should B2B leaders draw the line when using AI to create content? In this episode of Grounding AI, Donna Peterson shares an ethical struggle she has been thinking about as AI makes it easier to generate entire...
AI becomes valuable when it helps people do their real work, not when it simply becomes another tool to manage. In this episode of Grounding AI, Donna Peterson welcomes Aya Takase, Head of Global Marketing...
AI is improving quickly. The way we use it should improve too. In this episode of Grounding AI, Donna Peterson shares a simple weekly system that helps business leaders continuously improve how they use ChatGPT and...
Donna Peterson has spent more than three decades helping industrial companies communicate more effectively, build stronger relationships, and grow their businesses. Like many experienced professionals, she wondered...
How do you stay in control of AI while still benefiting from everything it can do? As AI becomes more powerful, many leaders are focused on getting AI to do more work. But perhaps the better question is: How do you make...
Episode #161
AI can help businesses move faster, organize ideas, and improve communication but it can also unintentionally weaken your brand voice and create generic messaging if leaders are not careful. In this episode of the...
Episode #160
How should leaders introduce AI into their companies without creating confusion, resistance, or disconnect inside their teams? In this episode of the Grounding AI Podcast, Donna Peterson shares practical leadership...
Most people jump into AI too quickly. They open ChatGPT, type a question, and expect a perfect answer immediately. But when the response feels too broad or generic, they assume AI simply does not work for them or their...
How can you capture and nurture leads consistently if your team resists using a CRM? Many leaders invest heavily in systems like HubSpot or Salesforce expecting consistency, visibility, and growth. But the reality is...
Most companies are now tracking whether their teams are using AI tools. But there’s a more important question leaders should be asking. Is AI actually helping your business grow? In this episode of Grounding AI, Donna...
Main Question This Episode Answers: How can leaders use AI to stop reacting all day and actually move the business forward? Do you ever end your day feeling busy but not productive? In this episode, Donna Peterson walks...
Episode #155
Many leaders are embracing AI to create content faster, but a common concern keeps coming up: “Is this still our voice?” In this episode, Donna Peterson addresses a growing issue in the market, content that feels...
Main Question this Episode Answers: Why are companies investing in AI tools but not seeing real results, and how can they fix it? In this episode of Grounding AI, Donna Peterson breaks down one of the biggest...
Why does AI feel overwhelming right now, and how can teams use it more effectively? In this episode, Donna Peterson addresses one of the most common challenges leaders and teams are facing today- AI overload. Across...
Many companies are experimenting with AI tools. But a bigger leadership question is starting to emerge: How should teams organize AI so it actually improves productivity? After presenting at the Verticon conference...
Recent guests on Grounding AI. Study who booked and why before you pitch.
author and CEO of Disaster Avoidance Experts, disasteravoidanceexperts.com
President of Hallmark Business Connections, Hallmark Business Connections
scientist and professor in the departments of Cardiac Sciences, Physiology and Pharmacology at the Cumming School of Medicine, Libin Cardiovascular Institute at the University of Calgary, Cumming School of Medicine, Libin Cardiovascular Institute at the University of Calgary
District Director of Integrated Academic and Behavior Systems, Acts of Mercy International
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