business
Hosted by Arti Sharma · business · EN · 64 episodes
The Fuel Your Marketing Podcast, hosted by Arti Sharma, CEO and Founder of Measure Marketing Results Inc., is a premier resource for executives, marketing leaders, and growth-minded professionals seeking cutting-edge strategies in SaaS, technology, and go-to-market (GTM) innovation. As a dynamic and future-focused podcast, it delves into the transformative trends shaping these industries, offering a mix of strategic insights, thought-provoking discussions, and actionable takeaways.Arti Sharma, a seasoned GTM strategist and revenue growth expert, brings her wealth of experience leading a demand and performance marketing agency that has empowered businesses to achieve sustainable growth. Known for her candid approach, Arti uses the podcast to explore big-picture themes that resonate with today's leaders—from the future of work and leadership transformation to emerging technologies like AI and their impact on marketing, sales, and operations.
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Contact path
Verified email
Booking probability
23%
Guest openness
Selective
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Signup to Generate a PitchThe Fuel Your Marketing Podcast, hosted by Arti Sharma, CEO and Founder of Measure Marketing Results Inc., is a premier resource for executives, marketing leaders, and growth-minded professionals seeking cutting-edge strategies in SaaS, technology, and go-to-market (GTM) innovation.
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing is hosted by Arti Sharma. The show has published 64 episodes to date.
Recent episodes include "Stop Selling Features, Start Owning the Narrative | FYM Ep. 61" (4 December 2025, 45 minutes), "The Blueprint for Predictable, Profitable SaaS Growth | FYM Ep. 60" (4 December 2025, 53 minutes), and "The Truth About AI Adoption in Sales & Marketing | FYM Ep. 59" (3 November 2025, 38 minutes).
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing publishes roughly monthly, with episodes averaging 38 minutes across 64 episodes.
Booking probability for Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing is 23%, and the host is rated Selective on guests. Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing requires a Pod Score of 80 or higher. Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing's contact route on record: verified email.
The strongest fits for Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing are Marketing, Advertising & PR and IT Services & Software Development. Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing has a business audience.
Arti Sharma hosts Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing, a business show with 64 episodes published.
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Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode of Fuel Your Marketing, host Arti Sharma talks with John Rougeux, founder of Flag & Frontier and one of the leading voices in strategic narrative and category design. With decades of experience guiding...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode of Fuel Your Marketing, host Arti Sharma sits down with Steve Dewis, General Manager at TADERA, to explore how SaaS leaders can balance profitability, scalability, and innovation without burning out...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode of Fuel Your Marketing, Arti Sharma sits down with Trinity Nguyen, CMO at UserGems, to discuss how AI is transforming sales and marketing — not by replacing people, but by amplifying their impact. 🎯...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode of Fuel Your Marketing, Arti Sharma sits down with Sophie Buonassisi, SVP of Marketing at GTMfund & GTMnow, to unpack what it really takes to scale a modern go-to-market strategy in 2025 and beyond. What...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode of Fuel Your Marketing, Arti Sharma welcomes Maureen Plowman, Global Brand & Demand Leader (SmartBear, IBM, Constant Contact), to explore how brand, demand gen, AI, and storytelling all intersect to...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode of Fuel Your Marketing, Arti Sharma sits down with Jordan Benjamin, CEO and sales coach at My Core OS, to explore the mindset, emotional intelligence, and feedback culture necessary to lead and sell...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode of Fuel Your Marketing, Arti Sharma speaks with Esther Hall, Head of Marketing at Stäubli, about what it really takes to thrive in B2B industrial marketing, where sales cycles are long, global, and built...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
How does a small, purpose-driven snack brand take on the giants? In this episode of Fuel Your Marketing , Arti Sharma is joined by Megan Loach Tomulka, CMO and Co-Owner of Rawcology—a Canadian, family-owned...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode, we're joined by Udi Ledergor, Chief Evangelist at Gong, best-selling author, and B2B marketing legend, to explore how brands can stand out by mastering storytelling, focus, and courageous marketing...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
What really wins deals in today's market? It's not price—it's perception. 💡 In this powerful episode, Arti Sharma talks with Shira Abel, CEO of Hunter & Bard and creator of the Perception Formula , to unpack why your...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode of Fuel Your Marketing, Arti Sharma sits down with Donna Weber, customer onboarding expert and author of Onboarding Matters, to discuss how structured onboarding can reduce churn and drive revenue...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode of Fuel Your Marketing, Arti Sharma sits down with Sangram Vajre, Co-founder & CEO at GTM Partners. If you're a B2B leader, founder, or marketer, this is the GTM strategy session you don't want to miss...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode of Fuel Your Marketing, Arti Sharma sits down with Umair Ahmed, General Manager at Defigo, to discuss go-to-market strategies, sales leadership, and scaling startups efficiently. ✅ Key Takeaways: 🔹...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode of Fuel Your Marketing, Arti Sharma welcomes Steph Reck, Vice President, Sales & Partnerships at Sonar Software, to discuss the power of GTM team alignment, AI-driven marketing, and leadership...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode of Fuel Your Marketing , Arti Sharma sits down with Adrienne Jung, CEO & Co-Founder of eeva, to discuss the real challenges of entrepreneurship, scaling a SaaS startup, and how to stay mentally resilient...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode of Fuel Your Marketing, Arti Sharma sits down with Tara Robertson, Head of Revenue Marketing at Chili Piper, to reveal how small marketing teams can drive massive pipeline growth—without burning out. Key...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode of Fuel Your Marketing, Arti Sharma sits down with Andrea Bumstead, a customer success powerhouse with 15+ years of experience scaling SaaS companies through retention, expansion, and customer advocacy...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode of Fuel Your Marketing, Arti Sharma welcomes Joelle Kaufman, GTM strategist, author, and coach - she shares her expert insights on navigating life and business challenges. Discover Go-to-Market...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode, Arti Sharma chats with Feras Alhlou - entrepreneur, analytics expert, and co-founder of Start Up With Feras. Feras shares his inspiring journey from scaling a digital analytics consulting firm into a...
Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing
In this episode, we sit down with Mathieu Gamache, Founder of Birds Marketing Wingmen and Fractional CMO at Sperri, to explore the strategies behind building successful consumer packaged goods (CPG) brands. With 18+...
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