Philip Kotler: podcast appearances and interviews

Philip Kotler is an American marketing author, consultant, and professor emeritus. He served as the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University from 1962 to 2018. Known for popularizing the concept of the marketing mix, he has authored over 80 books including Marketing Management, Principles of Marketing, and Marketing 4.0. Kotler has made significant contributions to the field of marketing by developing concepts such as social marketing, demarketing, prosumers, atmospherics, and societal marketing. He is widely regarded as a key figure in the development of modern marketing practices, emphasizing the connection between societal needs and industrial responses. His work extends beyond academia into consulting for major corporations like IBM, General Electric, and Bank of America, as well as advising national governments on industrial competitiveness and place marketing strategies, particularly in Asia and Europe. Through his global lectures and consulting engagements in more than 60 countries, Kotler has helped organizations integrate social responsibility into their business strategies. In recent years, his research has focused on economic justice and critiques of capitalism, resulting in publications such as Confronting Capitalism, Democracy in Decline, and Brand Activism. His influence on marketing theory and practice has earned him recognition as one of the foremost figures in the field and as 'The Father of Modern Marketing' by many scholars.