Hosted by Brian Carroll · 🇺🇸 US · EN · 21 episodes
Established thought leaders with verified media credentials.
Most GTM teams run the system their dashboards can show. The breakdowns that cost real revenue live underneath: in the handoffs, the definitions, the gaps between what the system reports and what the buyer actually experiences. The B2B Roundtable brings you the operators who found those breakdowns and fixed them. Hosted by Brian Carroll, a GTM system advisor who has spent 25 years inside broken revenue systems at $100M–$2B+ companies.
Brian Carroll hosts The B2B Roundtable: What Dashboards Miss (Hosted by Brian Carroll), a business show with 21 episodes published.
About this episode Most B2B marketing still runs on a single number: the marketing qualified lead. Jon Miller is one of the few people who can tell you where that number came from, because he helped build the system that
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About this episode Most B2B buyers say they would rather buy without talking to a sales rep. That sounds like a sales problem. Brent Adamson says it is deeper than that. Buyers are not just avoiding sellers. They are str
Show notesAbout this episode Customers care more than ever about the values of the companies they buy from. It is more than purpose. It is more than what you sell. They want to know what kind of company you are, what you care abou
Show notesCustomers care more about the values of the companies they buy than ever before. It’s more than your purpose. It’s more than what you sell. They want to know what kind of company you are and what do you care about. Does
Show notesAbout this episode Why does so much marketing stink? Michael Brenner has a direct answer: “Most of the marketing that we do that stinks and doesn’t work is because some executive with a big ego asked us to do it.” That l
Show notesAbout this episode Has our devotion to work and hustle become the UnAmerican Dream? Some of the hardest-working people I know are in sales, marketing, consulting, and entrepreneurship. We often hear stories about how hus
Show notesAbout this episode Sales and marketing alignment is not really about sales and marketing. It is about the customer. Today’s buyers are in control. They do not experience your company as a marketing funnel, a sales proces
Show notesAbout this episode Do you routinely look for ways to bring more innovation into demand generation? Or do you feel like your marketing approach is falling behind? A lot of marketers talk about innovation. Fewer connect it
Show notesAbout this episode Most B2B buyers do not want to wait. They come to your website with questions, context, and intent. But too many B2B companies still force them through forms, delayed follow-up, and disconnected sales
Show notesAbout this episode B2B lead generation has had to reinvent itself over the last decade. Sales teams have always taken an account-based view. They think in terms of target accounts, buying committees, opportunities, and r
Show notesAbout this episode B2B teams have more channels, more tools, and more “signals” than ever. And buyers are tuning them out harder than ever. Not because buyers hate marketing. Because they hate being treated like a target
Show notesAbout this episode Growth for B2B companies is hard. It used to be that you could accelerate growth mainly through customer acquisition. Ramp up sales. Ramp up marketing. Fill the funnel. Close more deals. But that is no
Show notesAbout this episode Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, empathy may be the one word that matters most to sales and marketing success. It is tough
Show notesAbout this episode CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But for many B2B companies, that growth is elusive. The traditional answer has usu
Show notesAbout this episode Sales enablement is supposed to help sellers perform better. But too often, it becomes another silo. Another function. Another internal process. Another team competing for attention, budget, and a seat
Show notesAbout this episode What if your happiest customers are your most powerful hidden sales force? Mark Organ puts it simply: “The future belongs to companies who do a better job of discovering, nurturing, and mobilizing thei
Show notesAbout this episode Do you focus on product stories or customer-hero stories? Mike Bosworth has a simple way to frame the difference: “People love to buy, and they hate to feel sold.” That line gets to the heart of this c
Show notesAbout this episode When was the last time you looked at the quality and accuracy of your B2B persona data? Mathew Sweezey has a blunt way to frame the problem: “The only measure that we have of the health of our email da
Show notesAbout this episode Does your purpose currently impact your marketing, revenue growth, and profit? Mack Fogelson has a direct answer: “This is about growth. And in this day and age, this is the approach to growth.” That l
Show notesAbout this episode Have you made empathetic marketing part of your strategy? Michael Brenner has a simple way to explain why it matters: “When you help your customers, that’s the best way to help your business.” That lin
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The B2B Roundtable: What Dashboards Miss (Hosted by Brian Carroll) is hosted by Brian Carroll. The show is categorised under business (marketing) and has published 21 episodes.
The B2B Roundtable: What Dashboards Miss (Hosted by Brian Carroll) has published 21 episodes.
The B2B Roundtable: What Dashboards Miss (Hosted by Brian Carroll) regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
The B2B Roundtable: What Dashboards Miss (Hosted by Brian Carroll) is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The B2B Roundtable: What Dashboards Miss (Hosted by Brian Carroll) hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The B2B Roundtable: What Dashboards Miss (Hosted by Brian Carroll) average 26 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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