Influence Anyone
“Brand Your Secret Sauce!” The Father of Branding Reveals The #1 Mistake Businesses Make Again and Again
May 12, 202658m
Podcast guest profile
David Aaker: podcast appearances and interviews
The Father of Modern Branding · Prophet
Podcasts14Episodes19Years active1Latest29 days ago
Total podcasts
14
across 19 episodes
Episodes
19
since 2026
Most recent
29 days ago
Jun 22, 2026
Years on record
1y
first seen 2026
About David Aaker
David Allen Aaker, born on February 11, 1938, is an American organizational theorist and marketing specialist recognized for his expertise in brand strategy. He is a Professor Emeritus at the University of California, Berkeley's Haas School of Business. Aaker is also known as The Father of Modern Branding for his influential contributions to the field. He serves as Vice Chairman of Prophet, a growth consulting company based in San Francisco. Throughout his career, Aaker has been involved in advancing understanding of brand management and strategy, shaping practices within the discipline.
Summary based on Wikipedia, available under CC BY-SA.
Podcasts David Aaker appeared on
Shows that have booked David Aaker as a guest, ranked by appearance count.
A History of Marketing
3 appearances· last 1y ago
Sleeping Barber - A Marketing Podcast
2 appearances· last 3 months ago
The Conversation with Clinton M. Padgett
2 appearances· last 4 months ago
The Business Credit and Financing Show
2 appearances· last 7 months ago
JUST Branding
2 appearances· last 10 months ago
Influence Anyone
1 appearance· last 2 months ago
In Other Words
1 appearance· last 2 months ago
Brand Master Podcast
1 appearance· last 5 months ago
World's Greatest Business Thinkers
1 appearance· last 7 months ago
The Brand Builder's Playbook
1 appearance· last 7 months ago
BRITE Ideas
1 appearance· last 1y ago
Content Disrupted: Bold Takes on Brand Marketing
1 appearance· last 1y ago
How to Win podcast with Peep Laja
1 appearance· last 2y ago
Follow The Brand Podcast with Host Grant McGaugh
1 appearance· last 2y ago
Latest David Aaker interviews
Every podcast episode David Aaker has appeared on, newest first.
Sleeping Barber - A Marketing Podcast
SBP 187: The PostPod - Lessons from David Aaker: The Power of Origin Stories
Apr 2, 202624m
Sleeping Barber - A Marketing Podcast
SBP 186: A Boot, A Beer and a Sledgehammer. With David Aaker
Mar 31, 202648m
The Conversation with Clinton M. Padgett
How Great Companies Tell Great Stories: A Conversation with David Aaker (Part Two)
Mar 18, 202627m
The Conversation with Clinton M. Padgett
Why Stories Build Strong Brands: A Conversation with David Aaker (Part One)
Mar 11, 202625m
World's Greatest Business Thinkers
#40: From Awareness to Advantage: Branding Lessons from David Aaker
Dec 22, 20251h 12m
The Business Credit and Financing Show
David Aaker: How to Transform Brand and Demand Marketing to Drive Growth
Dec 10, 202529m
The Business Credit and Financing Show
David Aaker: How to Transform Brand and Demand Marketing to Drive Growth
Dec 10, 202529m
The Brand Builder's Playbook
Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus Collins
Dec 2, 202559m
Content Disrupted: Bold Takes on Brand Marketing
The Power of Purpose-Driven Brand Stories with David Aaker
Aug 22, 202443mmentioned as Prophet
Follow The Brand Podcast with Host Grant McGaugh
So7 Brand Masters EP 15: Storytelling in Strategy: Unraveling the Branding Mastery with David Aaker
Aug 6, 202342m
JUST Branding
S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker
Sep 7, 202241m
Guests who appear alongside David Aaker
Guests who share the same shows as David Aaker. Worth a look if you're building a panel or pitching the same circuit.
Mark Ritson
16 shows3 in common
Nir Eyal
87 shows2 in common
Guy Kawasaki
Wiser Guy
55 shows2 in common
Rory Sutherland
Ogilvy & Mather
45 shows2 in common
Marcus Collins
Ross School of Business
34 shows2 in common
Roger Martin
ThriveMore Brands
20 shows2 in common
Alan Weiss
12 shows2 in common
Byron Sharp
Ehrenberg-Bass Institute for Marketing Science
9 shows2 in common
Marty Neumeier
7 shows2 in common
Allen Adamson
Metaforce
7 shows2 in common
Frequently asked questions
What podcasts has David Aaker been on?
David Aaker has appeared on 14 podcasts across 19 episodes. Notable shows include A History of Marketing, Sleeping Barber - A Marketing Podcast, The Conversation with Clinton M. Padgett.
What does David Aaker do?
David Aaker is The Father of Modern Branding at Prophet. Podcast appearances span topics tied to their work and expertise.
When was David Aaker's most recent podcast appearance?
David Aaker's most recent appearance was on "“Brand Your Secret Sauce!” The Father of Branding Reveals The #1 Mistake Businesses Make Again and Again". Influence Anyone, published May 12, 2026.
Which podcast has David Aaker appeared on most often?
A History of Marketing. 3 appearances on record, most recently Jul 3, 2025.
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