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Hosted by Andrew Mitrak · 🇺🇸 US · EN · 59 episodes
Established thought leaders with verified media credentials.
A podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders. marketinghistory.org
Andrew Mitrak hosts A History of Marketing, a history show with 59 episodes published.
A History of Marketing / Episode 52 Gian Fulgoni has spent 50 years as a pioneer in market research and audience measurement. From his work on scanner data at IRI in the 1970s to co-founding Comscore in 1999, Gian helped
A History of Marketing / Episode 51 My guest Tod Johnson, a market research pioneer who was among the first people to measure the Internet. He’s an inductee to the Market Research Council Hall of Fame and former chairman
A History of Marketing / Episode 50 My guest Tod Johnson, a market research pioneer who was among the first people to measure the Internet. He’s an inductee to the Market Research Council Hall of Fame and former chairman
A History of Marketing / Episode 50 Fifty episodes felt like a milestone worth marking. So I wanted a guest who was, well, obviously awesome. April Dunford is the authority on positioning for B2B tech companies and the a
A History of Marketing / Episode 49 Have you ever stood in front of a 500-year-old painting of a father devouring his son and asked yourself, “Who paid for this?” Me neither. Until I met Peter Van Wijnaerde. Peter is a C
A History of Marketing / Episode 48 This week, I’m joined by Scott McDonald, who spent three decades in the research trenches of America’s biggest magazine publishers before becoming president of the Advertising Research
I have an unusual update this week: I made a game! It’s called The CMO Game. You have 12 months and $5M to launch your product and climb from Director of Marketing to the C-Suite. But your CEO has aggressive goals and if
A History of Marketing / Episode 47 In 1967, a 30-second spot at the very first Super Bowl cost roughly $37,500. This Sunday, for Super Bowl 60, brands are paying upwards of $8 million. That is a price increase of over 2
A History of Marketing / Episode 46 David Reibstein has spent his career straddling disciplines that don’t always talk to each other: quantitative analysis and behavioral science, academic theory and management practice,
A History of Marketing / Episode 45 Today marks exactly one year since I hit publish on the very first episode of A History of Marketing. I wanted to do something special for the anniversary, so I’m happy to share my exc
A History of Marketing / Episode 44 When I launched A History of Marketing at the start of this year, I had a vision of exploring the origins of our craft. But I never imagined that 2025 would be bookended by “The Father
A History of Marketing / Episode 43 If you studied marketing in school, you likely carried Kevin Lane Keller’s work in your backpack. He co-authored Marketing Management, the all-time best-selling marketing textbook, alo
A History of Marketing / Bonus Episode Earlier this year, I spoke with students at Syracuse University taking an “Essentials of Marketing” course. I shared stories from my non-traditional career in marketing that’s spann
A History of Marketing / Episode 42 This week, I’m sharing my excellent conversation with Geoffrey Colon, a creative strategist and author of Disruptive Marketing. Geoffrey is a self-described “hybrid” marketer with a ca
A History of Marketing / Episode 41 This week, I’m joined by Tracey Panek, the corporate historian for Levi Strauss & Co, a company that embraces its past as an active part of its marketing strategy. Tracey’s role sits d
A History of Marketing / Episode 40 Long before giant balloons floated down Broadway* at the Macy’s Thanksgiving Day Parade, a remarkable young woman with a prosthetic eyeball developed the beginnings of the Macy’s brand
A History of Marketing / Episode 39 A recurring theme on A History of Marketing is the tension between marketing as an art and marketing as a science. Lately, we’ve explored the former. David Gluckman shared how he inven
A History of Marketing / Episode 38 “Why should all alcoholic drinks taste punishing and challenging? Why shouldn’t they taste pleasant?” My guest, David Gluckman, asked himself this question in 1973. It led him to devel
A History of Marketing / Episode 37 This week, I’m sharing a special conversation with Scott Reames. Scott spent three decades at Nike and for 16 years was Nike’s official corporate historian, a role he invented. He even
A History of Marketing / Episode 36 This week my guest is Ken Rufo, the owner and principal of Manchester Street, a marketing consultancy focused on B2B differentiation. Prior to this, he ran positioning and strategy at
April Dunford
author of Obviously Awesome and her latest, Sales Pitch · Ambient Strategies
1 appearance on this show
Rory Sutherland
Vice Chairman of Ogilvy UK · Ogilvy & Mather
1 appearance on this show
Philip Kotler
S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University · Kellogg School of Management
2 appearances on this show
Jon Miller
longtime voice of the San Francisco Giants · Bubblehouse Brewing Company
1 appearance on this show
Kerry Cunningham
Research and Thought Leadership · 6Sense
1 appearance on this show
Shelley Zalis
CEO of The Female Quotient · The Female Quotient
1 appearance on this show
Jean Kilbourne
National Women’s Hall of Fame inductee
1 appearance on this show
David Aaker
The Father of Modern Branding · Prophet
3 appearances on this show
Ian Leslie
CMO of Industry West · Industry West
1 appearance on this show
Laura Ries
chairwoman · Reis Consulting
1 appearance on this show
Robert Cialdini
The Godfather of Influence · null
1 appearance on this show
Edward Bernays
1 appearance on this show
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A History of Marketing is hosted by Andrew Mitrak. The show is categorised under history (business) and has published 59 episodes.
A History of Marketing has published 59 episodes.
A History of Marketing regularly covers history, business. It sits in the history category, with a business focus.
A History of Marketing is accessible for guests with genuine history expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
A History of Marketing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of A History of Marketing average 46 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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