history
Hosted by Andrew Mitrak · history · EN · 61 episodes
A podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders. marketinghistory.org
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Contact path
Public web form
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchA podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders.
A History of Marketing is hosted by Andrew Mitrak. The show has published 61 episodes to date.
Recent episodes include "Gian Fulgoni: 50 Years of Metrics Reshaping Marketing... for Better and for Worse" (14 May 2026, 55 minutes), "Tod Johnson: The Evolution of Market Research - From Handwritten Diaries to Internet Ratings" (24 April 2026, 27 minutes), and "Tod Johnson: The Evolution of Market Research" (23 April 2026, 33 minutes).
A History of Marketing publishes roughly every two weeks, with episodes averaging 46 minutes across 61 episodes.
Booking probability for A History of Marketing is 31%, and the host is rated Selective on guests. A History of Marketing requires a Pod Score of 80 or higher. A History of Marketing's contact route on record: public web form.
The strongest fits for A History of Marketing are Marketing, Advertising & PR. A History of Marketing has a history audience.
Andrew Mitrak hosts A History of Marketing, a history show with 61 episodes published.
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A History of Marketing
<p>A History of Marketing / Episode 52</p><p>Gian Fulgoni has spent 50 years as a pioneer in market research and audience measurement. From his work on scanner data at IRI in the 1970s to co-founding Comscore in 1999...
A History of Marketing
<p>A History of Marketing / Episode 51</p><p>My guest Tod Johnson, a market research pioneer who was among the first people to measure the Internet. He’s an inductee to the Market Research Council Hall of Fame and...
A History of Marketing
<p>A History of Marketing / Episode 50</p><p>My guest Tod Johnson, a market research pioneer who was among the first people to measure the Internet. He’s an inductee to the Market Research Council Hall of Fame and...
A History of Marketing
<p>A History of Marketing / Episode 50</p><p>Fifty episodes felt like a milestone worth marking. So I wanted a guest who was, well, obviously awesome.</p><p>April Dunford is the authority on positioning for B2B tech...
A History of Marketing
<p>A History of Marketing / Episode 49</p><p>Have you ever stood in front of a 500-year-old painting of a father devouring his son and asked yourself, “Who paid for this?” Me neither. Until I met Peter Van...
A History of Marketing
<p>A History of Marketing / Episode 48</p><p>This week, I’m joined by Scott McDonald, who spent three decades in the research trenches of America’s biggest magazine publishers before becoming president of the...
A History of Marketing
<p>I have an unusual update this week: I made a game! It’s called The CMO Game.</p><p>You have 12 months and $5M to launch your product and climb from Director of Marketing to the C-Suite. But your CEO has aggressive...
A History of Marketing
<p>A History of Marketing / Episode 47</p><p>In 1967, a 30-second spot at the very first Super Bowl cost roughly $37,500. This Sunday, for Super Bowl 60, brands are paying upwards of $8 million. That is a price increase...
A History of Marketing
<p>A History of Marketing / Episode 46</p><p>David Reibstein has spent his career straddling disciplines that don’t always talk to each other: quantitative analysis and behavioral science, academic theory and management...
A History of Marketing
<p>A History of Marketing / Episode 45 </p><p>Today marks exactly one year since I hit publish on the very first episode of A History of Marketing. I wanted to do something special for the anniversary, so I’m happy to...
A History of Marketing
<p>A History of Marketing / Episode 44 </p><p>When I launched A History of Marketing at the start of this year, I had a vision of exploring the origins of our craft. But I never imagined that 2025 would be bookended by...
A History of Marketing
<p>A History of Marketing / Episode 43 If you studied marketing in school, you likely carried Kevin Lane Keller’s work in your backpack.</p><p>He co-authored Marketing Management, the all-time best-selling marketing...
A History of Marketing
<p>A History of Marketing / Bonus Episode </p><p>Earlier this year, I spoke with students at Syracuse University taking an “Essentials of Marketing” course. I shared stories from my non-traditional career in marketing...
A History of Marketing
<p>A History of Marketing / Episode 42 </p><p>This week, I’m sharing my excellent conversation with Geoffrey Colon, a creative strategist and author of Disruptive Marketing. Geoffrey is a self-described “hybrid”...
A History of Marketing
<p>A History of Marketing / Episode 41 </p><p>This week, I’m joined by Tracey Panek, the corporate historian for Levi Strauss & Co, a company that embraces its past as an active part of its marketing strategy...
A History of Marketing
<p>A History of Marketing / Episode 40</p><p>Long before giant balloons floated down Broadway* at the Macy’s Thanksgiving Day Parade, a remarkable young woman with a prosthetic eyeball developed the beginnings of the...
A History of Marketing
<p>A History of Marketing / Episode 39</p><p>A recurring theme on A History of Marketing is the tension between marketing as an art and marketing as a science.</p><p>Lately, we’ve explored the former. David Gluckman...
A History of Marketing
<p>A History of Marketing / Episode 38</p><p>“Why should all alcoholic drinks taste punishing and challenging? Why shouldn’t they taste pleasant?”</p><p>My guest, David Gluckman, asked himself this question in 1973. It...
A History of Marketing
<p>A History of Marketing / Episode 37</p><p>This week, I’m sharing a special conversation with Scott Reames. Scott spent three decades at Nike and for 16 years was Nike’s official corporate historian, a role he...
A History of Marketing
<p>A History of Marketing / Episode 36</p><p>This week my guest is Ken Rufo, the owner and principal of Manchester Street, a marketing consultancy focused on B2B differentiation. Prior to this, he ran positioning and...
Recent guests on A History of Marketing. Study who booked and why before you pitch.
author of Obviously Awesome and her latest, Sales Pitch, Ambient Strategies
Vice Chairman of Ogilvy UK, Ogilvy & Mather
S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, Kellogg School of Management
longtime voice of the San Francisco Giants, Bubblehouse Brewing Company
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