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SOI

De Soi is a Los Angeles-based beverage company founded in 2022 by Katy Perry and master distiller Morgan McLachlan. The company specializes in crafting non-alcoholic apéritifs that incorporate natural adaptogens like lion's mane and L-theanine, aiming to provide stress-soothing effects while mimicking the experience of wine and cocktails. The brand emphasizes the French philosophy of *pleasure with restraint*, offering bold and complex flavors without alcohol. De Soi produces a range of sparkling apéritifs designed for pre-dinner sipping, featuring a core lineup of six products, including the **Haute Margarita** and **St. Moritz Mule**, as well as premium options like **Purple Lune**. These beverages are available nationwide in major retailers such as Target, Whole Foods, and Sprouts, making them accessible for various social occasions. De Soi positions itself as a fun and functional choice for those seeking mindful, health-conscious alternatives.

38+ EmployeesSince 2022Los Angeles, California, United States

About SOI:

De Soi is a Los Angeles-based beverage company founded in 2022 by Katy Perry and master distiller Morgan McLachlan. The company specializes in crafting non-alcoholic apéritifs that incorporate natural adaptogens like lion's mane and L-theanine, aiming to provide stress-soothing effects while mimicking the experience of wine and cocktails. The brand emphasizes the French philosophy of *pleasure with restraint*, offering bold and complex flavors without alcohol. De Soi produces a range of sparkling apéritifs designed for pre-dinner sipping, featuring a core lineup of six products, including the **Haute Margarita** and **St. Moritz Mule**, as well as premium options like **Purple Lune**. These beverages are available nationwide in major retailers such as Target, Whole Foods, and Sprouts, making them accessible for various social occasions. De Soi positions itself as a fun and functional choice for those seeking mindful, health-conscious alternatives.

Technology Stack:

AfterpayAmazon AdvertisingCircleFoursixtyGRINGmailGoogle AppsGoogle Font APIGoogle OptimizeGoogle Search ConsoleGorgiasHotjarHotjarKlaviyoMailshakeMicroMicrosoft ClarityMobile FriendlyRackspace MailGunRebuyRecharge PaymentsRemoteShareASaleShopifyShopify PlusSlackTriple WhaleTrustArcViewport MetaaccessiBe

Podcast appearances (23)

Absorber le stress de ses collègues jusqu'à l'épuisement : comment sort-on du burn-out empathique ?
Ultra Sensible, tout savoir sur les hypersensibles · Jul 2026
After Foot - L'intégrale du débrief de France / Maroc avec Daniel Riolo, Samuel Umtiti et Kevin Diaz du vendredi 10 juillet 2026
L'After Foot · Jul 2026
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Métamorphose, éveille ta conscience ! - TDAH : pourquoi vos émotions prennent parfois toute la place avec le Pr Perroud
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Moumen Smihi : "Un pays qui ne produit pas d'images est menacé de famine"
L'art du Tarot Intuitif | Outils de lecture, symbolisme et structures des jeux – avec Francesca
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#60 - Je suis une Size Queen: comment Maître m'a façonné pour que la taille compte
Dis-moi Debora · Jul 2026
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