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De Soi is a Los Angeles-based beverage company founded in 2022 by Katy Perry and master distiller Morgan McLachlan. The company specializes in crafting non-alcoholic apéritifs that incorporate natural adaptogens like lion's mane and L-theanine, aiming to provide stress-soothing effects while mimicking the experience of wine and cocktails. The brand emphasizes the French philosophy of *pleasure with restraint*, offering bold and complex flavors without alcohol. De Soi produces a range of sparkling apéritifs designed for pre-dinner sipping, featuring a core lineup of six products, including the **Haute Margarita** and **St. Moritz Mule**, as well as premium options like **Purple Lune**. These beverages are available nationwide in major retailers such as Target, Whole Foods, and Sprouts, making them accessible for various social occasions. De Soi positions itself as a fun and functional choice for those seeking mindful, health-conscious alternatives.
















SOI has been mentioned across 30 podcasts.