What does Sephora do?

Sephora is a leading French beauty retailer founded in 1969 by Dominique Mandonnaud. Originally a perfumery, it was renamed Sephora in 1993 and has since grown into a global brand, operating over 2,700 stores in 34 countries. Owned by LVMH since 1997, Sephora is valued at approximately $6.3 billion. The company is known for its innovative "assisted self-service" shopping experience, allowing customers to test products before purchasing. This approach, combined with knowledgeable staff and an open-sell format, sets Sephora apart from traditional cosmetics retailers. Sephora offers a wide range of prestige beauty products from nearly 500 brands, including its own Sephora Collection. Product categories include fragrance, makeup, skincare, haircare, and feminine hygiene products. The retailer caters to beauty enthusiasts and consumers looking for variety and discovery in a welcoming shopping environment.