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Established thought leaders with verified media credentials.
Lucas and Luna dissect the mechanics of social media marketing across Instagram, TikTok, and LinkedIn — three platforms with distinct algorithms, audience behaviors, and ad tools. Each episode starts with a real campaign: a DTC brand’s TikTok viral loop, a B2B firm’s LinkedIn thought-leadership play, or an Instagram Reels experiment from a mid-market retailer. They break down the cost-per-click, engagement rates, and conversion data behind each case, comparing platform-specific metrics like Instagram’s reach decay, TikTok’s For You Page virality triggers, and LinkedIn’s feed saturation for professional content. Lucas brings the journalist’s skepticism, Luna the practitioner’s pragmatism, as they debate whether ‘platform-native’ content really outperforms cross-posted material, and when a brand should diversify beyond one primary channel. The show serves marketing managers, social media strategists, and founders who need to allocate budget and creative effort across these networks — not generic tips, but specific benchmarks from recent campaigns. No hype, no ‘five hacks to go viral’: just the numbers, the trade-offs, and the strategic decisions that separate effective social presence from noise. After each episode, you’ll know exactly which metric to track and which platform to prioritize for your next quarter.
Unknown Host hosts Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy.
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning the dreaded product return into a social media opportunity. They examine REI's famous #OptOutside campaign and its sea
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why behind-the-scenes content is becoming a powerful tool for brand authenticity and engagement. They dive into how Patagonia's 'Worn Wear' c
In episode 32, Lucas and Luna explore the strategy of influencer gifting—where brands send free products to creators in exchange for organic posts, rather than paid sponsorships. They dig into why brands like Glossier an
Episode 31 of Social Media Marketing with Fexingo explores a high-stakes use of social platforms: product recalls and safety notices. Lucas and Luna break down how brands like Toyota and Johnson & Johnson have used Insta
In episode 30 of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are using social listening tools to spot emerging trends before they go mainstream. They break down how Nike used Reddit and Instagr
This episode explores how brands are shifting from social media as an acquisition tool to a retention engine. Hosts Lucas and Luna break down the specific tactics companies like Starbucks and Sephora use to keep customer
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are using gamification—points, badges, leaderboards, and challenges—to boost engagement and loyalty on social platforms. They focu
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the rise of social media lookbooks as a brand strategy. They break down how brands like Patagonia and Glossier use Instagram and TikTok to sh
Lucas and Luna explore the rising trend of brands closing sales directly through social media direct messages. Using the example of a clothing startup that moved 18 percent of its monthly revenue through Instagram DMs, t
Lucas and Luna explore the strategy behind product seeding on social media — brands sending free products to creators and customers in exchange for organic content. Lucas breaks down how beauty brand Glossier built its e
Episode 24 of Social Media Marketing with Fexingo explores a growing trend: brands launching their own podcasts as a social media distribution channel. Lucas and Luna unpack the strategy behind companies like HubSpot and
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning employees into authentic social media advocates. They break down the strategy behind Dell's social media program, whic
Lucas and Luna explore why leading brands are moving away from likes, shares, and follower counts in favor of deeper engagement metrics like shares-to-reach ratio and comment sentiment. The episode features a case study
In this episode, Lucas and Luna dive into how brands are using social media for crisis communication, focusing on the 2025 McDonald's E. coli outbreak as a case study. They break down the real-time response playbook, the
In this episode, Lucas and Luna explore how brands are shifting from traditional focus groups to social listening for market research. They dive into a specific case: how a mid-size DTC skincare brand used Reddit and Tik
Episode 19 explores a growing but often overlooked social media strategy: brands re-uploading user-generated content to keep their feed fresh without constant original production. Lucas and Luna dig into the economics of
Episode 18 of Social Media Marketing with Fexingo explores how brands are turning product returns into a social media channel. Lucas and Luna discuss why companies like Zappos and Warby Parker are using Instagram DMs and
In episode 17 of Social Media Marketing with Fexingo, Lucas and Luna dive into the rise of 'day in the life' content on social media. They explore why brands like Patagonia and Duolingo are using this format to humanize
In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why big brands like Patagonia and Zappos are replacing traditional PR teams with real-time social media newsrooms. They break down a specific
Episode 15 of Social Media Marketing with Fexingo: Lucas and Luna dive into a trend that's reshaping brand reputation—companies handling customer service through Instagram DMs, TikTok comments, and LinkedIn messages. The
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Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy regularly covers Business. It sits in the Business category.
Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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