Lucas and Luna dissect the mechanics of social media marketing across Instagram, TikTok, and LinkedIn — three platforms with distinct algorithms, audience behaviors, and ad tools. Each episode starts with a real campaign: a DTC brand’s TikTok viral loop, a B2B firm’s LinkedIn thought-leadership play, or an Instagram Reels experiment from a mid-market retailer. They break down the cost-per-click, engagement rates, and conversion data behind each case, comparing platform-specific metrics like Instagram’s reach decay, TikTok’s For You Page virality triggers, and LinkedIn’s feed saturation for professional content. Lucas brings the journalist’s skepticism, Luna the practitioner’s pragmatism, as they debate whether ‘platform-native’ content really outperforms cross-posted material, and when a brand should diversify beyond one primary channel. The show serves marketing managers, social media strategists, and founders who need to allocate budget and creative effort across these networks — not
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What is Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy?
Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy is a business podcast hosted by Fexingo, with 180 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Fexingo hosts Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy, a business show with 180 episodes published.
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Episode #189
How Brands Build Community Without Paid Ads
Sep 13, 202612 minS4
We examine why the most resilient brands on Instagram and LinkedIn are abandoning paid acquisition in favor of organic community building. Using a specific case study of a direct-to-consumer coffee roaster that grew its email list to one hundred thousand subscribers through pure social engagement, we break down the mechanics of turning passive scrollers into active participants. The episode explores the difference between audiences and communities, the role of micro-moderation, and how to measure retention without relying on ad spend. #FexingoBusiness #BusinessPodcast #SocialMediaMarketing #CommunityBuilding #OrganicGrowth #BrandStrategy #InstagramMarketing #LinkedInStrategy #DirectToConsumer #EmailListGrowth #CustomerRetention #SocialListening #EngagementMetrics #ContentCreation #DigitalMarketing #StartupGrowth #BrandLoyalty #MarketingTrends Keep every episode free: buymeacoffee.com/fexingo
The Hidden Cost of Social Media Influencer Contracts
Sep 12, 20269 minS4
We dissect the hidden financial traps in influencer marketing contracts, focusing on how performance clauses and exclusivity windows are reshaping brand budgets. Using recent data from the creator economy, we analyze why brands are shifting from flat fees to hybrid models and what this means for small business owners managing their first major campaign. This episode offers a concrete look at the economics behind the feed. #InfluencerMarketing #ContractLaw #BrandStrategy #CreatorEconomy #SocialMediaROI #MarketingBudgets #ExclusivityClauses #PerformanceMetrics #DigitalAdvertising #ContentCreation #SmallBusinessTips #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingTrends2026 #PlatformAlgorithms #AudienceEngagement #BrandPartnerships Keep every episode free: buymeacoffee.com/fexingo
How Brands Use Social Media for Supply Chain Resilience
Sep 11, 20268 minS4
This episode explores an unexpected pivot in modern marketing: using social media feeds not just to sell products, but to manage supply chain risks and build consumer trust during disruptions. We look at how major retailers are turning transparency about inventory shortages into a loyalty builder rather than a crisis. Lucas and Luna break down the mechanics of this shift, examining why showing the 'behind-the-scenes' logistics can actually drive higher conversion rates than polished ads. With the global supply chain still stabilizing in mid-2026, we analyze specific case studies where brands turned potential PR nightmares into community engagement wins by owning their limitations openly. #SupplyChainMarketing #BrandTransparency #SocialMediaStrategy #CrisisCommunication #ConsumerTrust #InventoryManagement #DigitalMarketing #RetailTrends #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingInsights #ECommerceGrowth #BrandLoyalty #OperationsManagement #SocialListening #CustomerExperience #ResilientBrands Keep every episode free: buymeacoffee.com/fexingo
With organic reach declining and platform algorithms shifting toward video-first discovery, brands are pivoting from engagement metrics to direct revenue generation through social commerce. This episode explores how companies like Warby Parker and Sephora are turning Instagram and TikTok feeds into checkout experiences, reducing friction between content and purchase. We examine the specific mechanics of shoppable posts, the rise of live shopping events, and the data-driven strategies behind converting viewers into buyers without relying on paid ads. Hosted by Lucas and Luna. #SocialCommerce #DigitalMarketingStrategy #EcommerceTrends2026 #InstagramShopping #TikTokShop #ConversionOptimization #BrandRevenue #ContentToCash #RetailTech #SocialMediaROI #LiveShopping #ShoppablePosts #FexingoBusiness #BusinessPodcast #MarketingInsights #ConsumerBehavior #PlatformStrategy #DigitalRetail Keep every episode free: buymeacoffee.com/fexingo
How Social Platforms Are Monetizing Your Attention
Sep 9, 20269 minS4
We break down the new shift in social media economics where platforms like Instagram and TikTok are no longer just selling ads but actively monetizing the attention economy through integrated commerce and creator revenue splits. Using recent data from Meta and ByteDance, we examine how algorithmic changes prioritize transactional content over engagement metrics. Lucas and Luna discuss the implications for brands relying on organic reach and why the definition of a viral post is changing from likes to direct sales conversions. #SocialMediaMarketing #DigitalAdvertising #CreatorEconomy #MetaPlatform #TikTokStrategy #InstagramReels #AlgorithmChanges #OnlineCommerce #BrandStrategy #ContentMonetization #FexingoBusiness #BusinessPodcast #MarketingTrends2026 #SocialMediaROI #InfluencerMarketing #EcommerceGrowth #DigitalEconomy #AdTech Keep every episode free: buymeacoffee.com/fexingo
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