What does Plant Based do?

Plant Based News (PBN) is a London-based impact media platform founded in 2017 by Klaus Mitchell and Robbie Lockie. It serves as a prominent digital voice for ethical consumerism, environmentalism, and the plant-based lifestyle. With a community of over 2.4 million followers and a monthly reach of approximately 69 to 80 million people, PBN aims to promote a sustainable diet and lifestyle through engaging content and expert analysis. PBN offers a variety of digital media services, including a high-traffic news website featuring articles on ethical consumerism, environmental issues, health, and vegan lifestyle trends. The platform also produces video content, podcasts, and a recipe database to support users in transitioning to plant-based diets. PBN collaborates with health and climate experts to provide validated stories and educational resources, empowering its audience to make informed choices. The company has successfully attracted significant investment, achieving a valuation of £7.5 million and generating revenue primarily through digital advertising and brand partnerships.