Persado on podcasts

About

Persado understands that the future of customer engagement hinges on better creative and fully compliant, smarter algorithms—so marketers can drive growth at the speed of AI. Persado AI fuses Martech and Regtech in a single platform using AI agents that optimize marketing performance and compliance in real-time. The tech balances performance, compliance, and effort using automated, AI-powered content optimization that fuels impact. Imagine applying 90% less effort to achieve 20% more conversions. Our platform is trained on real interaction and transaction data from 1.2 billion consumers, which measures and refines language, emotional response, and customer action. Brands in the U.S. and EMEA, including 8 of the 10 largest U.S. banks, credit unions, card issuers, retailers, and travel companies, trust Persado to engage customers with high-performing content throughout their journey. Our customers realize sizable business impact. Persado doesn't just fuel efficiency gains, we enable companies to update, optimize, and personalize content without added setup, coding, or performance analysis. AI agents negotiate content performance and compliance in real time, optimizing for both. This automation delivers 80% greater efficiency, more revenue, better compliance, and faster time to market. -- A large retail bank uses Persado's automation and integrated workflows to generate, personalize, and approve marketing content across channels, shortening campaign launches from a week to 6 hours -- A top U.S. bank drove more than $1 billion in incremental revenue in four years. Persado is committed to creating a workplace where everyone's unique perspective is valued and people can do their best work. Awards & accolades: * Bank Technology 2024 Award for Tech of The Future * Top Leader in CB Insights GenAI for Text Content Generation matrix * Built In's Best Places To Work * Fortune 50 Companies Leading the AI Revolution * Fast Company's World's Most Innovative Companies

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