What does New Balance do?

New Balance Athletics, Inc. is an American footwear and apparel company founded in 1906 in Boston, Massachusetts. Originally established as the New Balance Arch Support Company, it focused on creating comfortable arch supports. Over the years, the company expanded its offerings to include athletic shoes, apparel, and accessories, emphasizing comfort, balance, and performance. New Balance is known for its innovative athletic footwear, including iconic models like the Trackster, 320, 990, and 574. These products feature advanced technologies such as superior arch support, lightweight materials, and cushioning designed for various sports and everyday wear. The company maintains a commitment to quality and craftsmanship, with some products manufactured in the U.S. and the UK. New Balance also values community impact through sport and offers a range of fit options to cater to individual preferences.