What does Forrester do?

Forrester Research, Inc. is an independent global research and advisory firm based in Cambridge, Massachusetts. Founded in 1983, the company specializes in providing business and technology leaders with research, consulting, and events to help them navigate emerging technologies and customer behavior. With over 1,500 employees, Forrester serves clients worldwide, including a significant portion of the Fortune 100. The company operates in three main segments: Research, Consulting, and Events. Its research services include proprietary subscription offerings like Forrester Decisions and the Customer Experience Index, which provide insights into market dynamics and consumer attitudes. Forrester's consulting services offer hands-on advisory support for leaders in various sectors, focusing on customer-centric strategies and growth. Additionally, the company hosts events that cover topics such as B2B marketing, sales, and innovation, fostering knowledge sharing among industry professionals.