Episode #432
Building the Connected Revenue Engine with AI
This week's show is entitled, "Building the Connected Revenue Engine with AI" and my guest is Kimberly Storin , Chief Marketing Officer, Zoom . Tune in as we discuss... Why Zoom's celebrity-driven ad campaigns work by anchoring humor to product truth, giving the brand permission (as a verb) that most competitors don't have to break through a crowded market. How Revenue OS and the Common Room acquisition aim to solve the real go-to-market gap: not a lack of data or intent signals, but the missing context and action layer to connect, prioritize, and act on them. Why marketing's role is more critical than ever when 80-95% of buyers stay in the "dark funnel," and why the bigger challenge is convincing internal stakeholders of that value rather than external strategy. Listen Now | Watch the video HERE Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com . Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!
