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The CMO Podcast

Business · EN

12 recent guestsAudience: 7
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About this Podcast:

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is a vYve Production.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

38%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about The CMO Podcast

What is The CMO Podcast about?

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO.

What has The CMO Podcast covered recently?

Recent episodes include "Live & Illuminated at BLINK: The Power of Brand Experiences (GE Aerospace, P&G & Cincinnati Reds)" (28 October 2026, 52 minutes), "Erin Oles (Salesforce): Why Brand, Creativity & Human Connection Matter More Than Ever" (21 October 2026, 54 minutes), and "How Great Leaders Build Trust: Live at the Penn State Alumni Leadership Conference" (16 October 2026, 61 minutes).

How often does The CMO Podcast publish?

The CMO Podcast publishes roughly weekly, with episodes averaging 47 minutes.

How hard is it to get booked on The CMO Podcast?

Booking probability for The CMO Podcast is 38%, and the host is rated Selective on guests. The CMO Podcast requires a Pod Score of 80 or higher. The CMO Podcast's contact route on record: verified email.

Who should pitch The CMO Podcast?

The strongest fits for The CMO Podcast are Marketing, Advertising & PR. The CMO Podcast has a business audience.

About the host

The CMO Podcast is a business podcast.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #416

    Live & Illuminated at BLINK: The Power of Brand Experiences (GE Aerospace, P&G & Cincinnati Reds)

    Oct 28, 202652 min

    What makes a brand truly unforgettable? Is it the product, the experience, or the emotional connection it creates? On the opening night of BLINK, Cincinnati's extraordinary festival of light, art, and creativity, Jim...

  • Episode #415

    Erin Oles (Salesforce): Why Brand, Creativity & Human Connection Matter More Than Ever

    Oct 21, 202654 min

    What does the future of marketing look like when AI is transforming how customers discover brands, make decisions, and connect with businesses? And how can marketers embrace this shift while keeping human connection at...

  • Episode #415

    How Great Leaders Build Trust: Live at the Penn State Alumni Leadership Conference

    Oct 16, 20261h 1m

    This week, Jim has a special bonus episode of The CMO Podcast, recorded live from one of his favorite places in the world: Penn State. Back in Happy Valley for the Penn State Alumni Leadership Conference, Jim sits down...

  • Episode #414

    AI Is Moving Fast. Are Marketers Ready? | Live from the TransUnion Summit with Liz Bacelar

    Oct 14, 202639 min

    Marketers are investing heavily in artificial intelligence, and confidence in its potential is soaring. But are organizations truly ready to turn that investment into meaningful business results? Recorded live at...

  • Episode #413

    Healthcare Is Personal: Blue Cross of Idaho’s Reagan Greene on Trust, Growth & Experience

    Oct 7, 20261h 1m

    This week, Jim welcomes a guest who gave him some very good advice. When Reagan Greene met Jim at the Kellogg Marketing Leadership Summit last May, she told him, “You need more healthcare leaders on the podcast.” So...

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  • Episode #411

    Signal Over Noise: The Power of Authentic Brand Partnerships with Daymond John (FUBU) and Karen Spaeth (Starkey)

    Sep 23, 202655 min

    What turns a celebrity endorsement into genuine advocacy? Jim is joined by Daymond John, founder and CEO of FUBU, founder of The Shark Group, and one of the original investors on ABC's Shark Tank, alongside Karen...

  • Episode #410

    Beyond Football: How Ethan Braden Is Building the Texas A&M Brand

    Sep 16, 20261h 3m

    How do you take a brand that inspires extraordinary loyalty on the inside and make the rest of the world understand why it matters? That’s the challenge Ethan Braden took on when he became Vice President and Chief...

  • Episode #409

    Why AI Still Needs Human Wisdom with Jacqueline Corbelli (Brightline)

    Sep 9, 202640 min

    What happens when technology moves faster than our ability to understand its impact? Our final episode captured during the Cannes Festival, Jim sits down with Jacqueline Corbelli, Founder and CEO of BrightLine, for a...

  • Episode #408

    PepsiCo's Formula for Building Enduring Brands with Mark Kirkham

    Sep 2, 202647 min

    What does it take to market some of the world's most iconic brands? Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark Kirkham, Chief Marketing Officer of PepsiCo...

  • Episode #407

    Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer

    Aug 26, 202632 min

    As people take greater ownership of their health, the role of brands is changing. Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explores how marketing...

  • Episode #406

    Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and Cymbiotika

    Aug 19, 202647 min

    What makes someone fall in love with a brand? Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefining what it means to build brands people genuinely want to be part of. Joining...

  • Episode #405

    Stop Chasing Attention. Start Creating Desire // Lessons from Best Buy, AB InBev and Reckitt

    Aug 12, 202637 min

    "Creativity is all about creating desire." So what makes people truly desire a brand? This week, we're back at the Havas Café for the second of our three-part series exploring Creating Desire. This conversation focuses...

  • Episode #404

    Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)

    Aug 5, 20261h 1m

    F resh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives: as a lifelong football fan from Argentina and...

  • Episode #403

    What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)

    Jul 29, 202644 min

    Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing should surprise...

  • Episode #402

    Beyond "Priceless" // Mastercard's Next Chapter with Jill Kramer

    Jul 22, 202646 min

    Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless. Recorded live at the Cannes Lions International Festival of Creativity, Jim sits down...

  • Episode #401

    How Gap Became Cool Again with Fabiola Torres | Live from the Tubi Cabana at Cannes Lions

    Jul 17, 202635 min

    How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place? Recorded live on the Tubi Stage at Cannes Lions, Jim sits down with Fabiola Torres, Chief Marketing...

  • Episode #401

    From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby Aviation

    Jul 15, 202633 min

    Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention, turn that attention into affection, and...

  • Episode #400

    Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing

    Jul 8, 202641 min

    Artificial intelligence is reshaping marketing at a pace unlike anything we've seen since the birth of digital. But as today's guests remind us, the fundamentals of great marketing haven't changed. Recorded live at the...

  • Episode #399

    Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty

    Jul 1, 202647 min

    Just days before Supergirl hit theaters—and as Ulta Beauty launched its ambitious partnership with Warner Bros. to bring the film to life through an immersive, 360-degree campaign—Kelly Mahoney sat down with Jim Stengel...

  • Episode #398

    Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong

    Jun 17, 202652 min

    This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global platform reaching more...

Recent guests

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