
Episode #55
Randall Grahm
<p>Winegrowing, done properly, is quite unreasonable. A ballerina, spinning gracefully on their toes until they bleed, is quite unreasonable. Sailing past the horizon in a hollowed-out log with no certain aim but to go...


arts
Hosted by Ehlers Estate · arts · EN
As the wine industry is in transition, it seems that many are scrambling for solutions. Taking a step back, winemaker Adam Casto is looking to define the problem. Speaking to a wide array of different industry perspectives, he aims to get to the heart of the issue from all angles. New episodes will be published on Tuesdays at Noon PST, with bonus episodes published on Thursdays. ehlersestate.substack.com
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Public web form
Booking probability
21%
Guest openness
Selective
Sign up to generate a grounded pitch for What's the Problem?.
Signup to Generate a PitchAs the wine industry is in transition, it seems that many are scrambling for solutions. Taking a step back, winemaker Adam Casto is looking to define the problem. Speaking to a wide array of different industry perspectives, he aims to get to the heart of the issue from all angles.
What's the Problem? is hosted by Ehlers Estate. The show has published 56 episodes to date.
Recent episodes include "Randall Grahm" (6 November 2025, 148 minutes), "Matt Hardin" (19 September 2025, 85 minutes), and "Robin Lail" (15 September 2025, 129 minutes).
What's the Problem? publishes roughly weekly, with episodes averaging 83 minutes across 56 episodes.
Booking probability for What's the Problem? is 21%, and the host is rated Selective on guests. What's the Problem? requires a Pod Score of 80 or higher. What's the Problem?'s contact route on record: public web form.
The strongest fits for What's the Problem? are Beverages, Brewing & Distilling. What's the Problem? has an arts audience.
Ehlers Estate hosts What's the Problem?, an arts podcast with 56 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

Episode #55
<p>Winegrowing, done properly, is quite unreasonable. A ballerina, spinning gracefully on their toes until they bleed, is quite unreasonable. Sailing past the horizon in a hollowed-out log with no certain aim but to go...

Episode #54
<p>Matt Hardin is a sixth-generation Napa Valley farmer whose roots in viticulture trace back to 1849, when his family first began farming in Pope Valley. After earning his degree from Cal Poly, San Luis Obispo, he...

Episode #53
<p>Robin Daniel Lail is a name is synonymous with heritage, excellence, and innovation in American winemaking. Born and raised among the vineyards of Inglenook, founded in 1879 by her great-granduncle, Gustave Niebaum...

Episode #52
<p>Dr. Richard Peterson is one of California’s most influential post-Prohibition winemakers, blending scientific rigor with creative innovation to help shape the modern wine industry. Born in Iowa during the Great...

Episode #51
<p>James Conaway, born in Memphis, Tennessee, is an acclaimed author and journalist whose work has left an indelible mark on both American letters and the cultural history of wine country. Educated at the University of...

Episode #50
<p>Priscilla Hennekam is a Brazilian-born, Adelaide-based wine consultant and founder of Hennekam Wine Consultancy. With over a decade of experience in the international wine industry, she helps producers and...

Episode #49
<p>Lamberto Frescobaldi is the President of Marchesi Frescobaldi, one of Italy’s most historic and influential wine families, with a legacy that spans over 700 years and 30 generations. Born into this lineage of Tuscan...

Episode #48
<p>Jason Haas is a second‑generation proprietor of Tablas Creek Vineyard in Paso Robles, California, where he serves as Partner and General Manager. Raised immersed in the wine world, Haas accompanied his father, Robert...

Episode #47
<p>Michael Osborn is a pioneering entrepreneur and respected leader in the American wine industry, best known as the founder of Wine.com, the largest online wine retailer in the United States. With a career that spans...

Episode #46
<p>Steve Matthiasson is a Napa Valley winemaker and viticulturalist whose influence has reshaped the conversation around California wine. Known for his restrained, elegant style and deep commitment to sustainable...

Episode #45
<p>Michael Juergens is the founder of the Bhutan Wine Company and the visionary behind the development of Bhutan’s nascent wine industry. A longtime wine expert, certified sommelier, and Master of Wine candidate...

Episode #44
<p>Heidi Peterson Barrett is one of the most influential and celebrated winemakers in California, widely recognized for her pivotal role in shaping the cult wine movement of Napa Valley. Born in Berkeley and raised in...

Episode #43
<p>Hunter Rudd is a wine entrepreneur redefining how consumers discover and connect with wine. As CEO and co-founder of Wine Dispensary and Somm Says, he blends digital strategy, personalized service, and tech-driven...

Episode #42
<p>Jane Anson is one of the world’s foremost authorities on Bordeaux wine. A celebrated wine writer, author, and critic, she spent nearly two decades living in Bordeaux, where she became the first woman to write a...

Episode #41
<p>Chinedu Rita Rosa is a Nigerian-born, Bordeaux-based wine consultant and entrepreneur transforming the relationship between European wines and African markets. After beginning her career in banking, she entered the...

Episode #40
<p>Michel Rolland is one of the most influential figures in modern winemaking. A celebrated oenologist and consultant, Rolland has helped shape the style and success of hundreds of wineries around the world, from his...

Episode #39
<p>Magalie Dubois, Ph.D. is an Assistant Professor of Wine Economics & Marketing at the Burgundy School of Business’s School of Wine & Spirits in Dijon, France. She holds a Master’s degree and earned her Ph.D. in...

Episode #38
<p>Esther Mobley is an award-winning wine journalist and the Senior Wine Critic at the San Francisco Chronicle, where she has been covering wine, beer, and spirits since 2015. Mobley is widely recognized for her...

Episode #37
<p>Sonal Holland is India’s first and only Master of Wine, and one of the most influential figures in the country’s wine industry. With a career spanning education, media, retail, and consulting, she has played a...

Episode #36
<p>Felicity Carter is an acclaimed wine journalist, editor, and speaker with a global reputation for her deep understanding of the wine industry. She currently serves as Editorial Director of ARENI Global, a...
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