
Episode #16
Episode 16: The Problem With Wine Influencers | Adam Sweders
In Episode 16 of Bottled Up, Daniel Posner sits down withAdam Sweders—better known as The People’s Somm—to discuss why the wine industry needs to become more affordable, approachable, and entertaining. Adam shares how he built a rapidly growing social mediafollowing by speaking to wine drinkers like real people, why a $6 Trader Joe’s Cabernet became one of his favorite wines of the year, and what wineries can do to bring genuine hospitality back to the tasting-room experience. Plus, Adam gets Bottled Up about the way wine influencers are treated, why creators shouldn’t be expected to work in exchange for free bottles, and how influencers themselves may be contributing to the problem. From popcorn pairings and summer spritzes to Napa Valley experiences and the future of wine content, this conversation proves that learning about wine doesn’t have to feel intimidating.





