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Hosted by NinjaCat · 🇺🇸 US · EN · 100 episodes
Established thought leaders with verified media credentials.
What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, gets managed." SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast© 2026, NinjaCat
NinjaCat hosts What Gets Measured, a business show with 100 episodes published.
Carole Lawson, Co-Founder and Chief Data Officer of MarketStorm, explains why the traditional marketing funnel no longer reflects how customers make decisions, and why marketers need a new approach to trust, influence, a
The problem with data-driven marketing goes beyond dashboards. Marketing strategist, analyst, and partner of The Commercial Works, Robert van Ossenbruggen explains why better decisions start with context, evidence, and b
Robb Fahrion, CEO of Flying V Group, breaks down the operational reality behind managing $5M+ in annual ad spend, how to scale client relationships without losing touch, and what it takes to build multi-account marketing
Most organizations think they have a data problem. Shiv Gupta thinks they have a people problem. After 25 years helping Fortune 100 companies turn data into better decisions, Shiv has reached a simple conclusion: the dat
The "Godfather of Martech" Scott Brinker joins the NinjaCat podcast to unpack his 2026 State of Martech Report, discuss why and detail how AI is driving a fundamental transformation in marketing and business, and explain
Luke Ambrosetti, Principal Industry Architect for Marketing at Snowflake, unpacks what actually makes a marketing stack AI-ready. Hitting on topics like data ownership, semantic layers, and addressing core concepts like
Marketing performance dashboards should be more than a collection of charts. With data scattered across countless platforms, most teams are left with disconnected metrics and unclear insights. Tim Shea, founder and CEO o
Marketing AI agents are transforming how teams turn data into action. In this episode, Sandra Oono-Thomas—VP of Enterprise Growth & Digital Commerce at Daye North America—shares how her background in data and e-commerce
Eric Tilbury, Head of Programmatic at Inuvo, shares a candid look at programmatic advertising—how incentives shape outcomes, where campaigns go wrong, and how to buy smarter. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-wh
Find out how insights buried in qualitative data can be spun into quantitate gold, why average ratings and NPS numbers are misleading, and how to respond to reviews the right way in our chat with RightResponse CEO and co
From Yahoo to pro sports, the "Dean of Big Data" Bill Schmarzo shares why AI should elevate human judgment—using propensity models and causal AI to drive smarter decisions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-
AI tools are everywhere. Real adoption is scarce. In this episode of What Gets Measured, Jake Sanders and Jessica Graeser sit down with Ben Tasker, AI Workforce Development Strategist and Senior AI Strategist at National
Former CFO and AI educator Angeline Corvaglia explains why data isn't neutral—and how agencies can present AI and analytics insights responsibly and accurately. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-when-data-ai-and
In this 100th episode of What Gets Measured, Jake and Jess revisit the clips from this year's standout conversations to uncover one powerful truth: AI only works when your fundamentals do. Hear insights from Mark Sirkin,
Find out why AI only accelerates the workflows you already have and how author, educator, and AI strategist, Brian Piper, helps teams map friction, automate the "boring layer," build portable AI knowledge, and use person
Break down how taxonomy, ontology, and controlled vocabularies create smarter, more reliable AI with information architect and founder, Jessica Talisman. Learn how small semantic fixes lock AI advantages and transform ca
Learn why most AI adoption efforts fail, and what businesses must get right first. In this episode, AI strategist/educator/founder Dr. Cecilia Dones shares practical insights on data readiness, culture, and responsible A
Copywriter-turned–AI ethics educator Felicity Wild breaks down what marketing teams risk when they automate without oversight—and how ethics can drive better, smarter decisions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast
Marketers live in the gray area of measurement — especially in social media. In this episode, Emeric Ernoult, CEO and co-founder of Agorapulse, shares his hard-earned insights on proving the real value of social. Discove
Dive into clean data and aligned teams in martech, AI that actually works, and learn what's driving marketing ops success right now with Darrell Alfonso. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-ai-in-marketing-ops-sca
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What Gets Measured is hosted by NinjaCat. The show is categorised under business (marketing) and has published 100 episodes.
What Gets Measured has published 100 episodes.
What Gets Measured regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
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