What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, gets managed." SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast © 2026, NinjaCat
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Contact path
Verified email
Booking probability
34%
Guest openness
Selective
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Signup to Generate a PitchWhat Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, gets managed." SHOWPAGE - © 2026, NinjaCat
Recent episodes include "The Marketing Engineer Mindset" (27 October 2026, 43 minutes), "The Holy Grail of Marketing" (22 September 2026, 39 minutes), and "The Judgment Gap Between MarTech & Talent" (8 September 2026, 53 minutes).
What Gets Measured publishes roughly every two weeks, with episodes averaging 39 minutes across 100 episodes.
Booking probability for What Gets Measured is 34%, and the host is rated Selective on guests. What Gets Measured requires a Pod Score of 80 or higher. What Gets Measured's contact route on record: verified email.
The strongest fits for What Gets Measured are Marketing, Advertising & PR. What Gets Measured has a business audience.
What Gets Measured is a business podcast with 100 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #117
What does it mean to think like a marketing engineer? Keith Clay, SVP of Product and Operations at Overdrive Interactive, shares how automation, AI agents, and systems thinking are changing the way agencies work...
Episode #116
Greg Licciardi, VP of Partner Programs and Sponsorships at the ANA and author of "The Holy Grail of Marketing," discusses his new book, unpacks the five Rs of marketing, explores AI's role in modern marketing, and...
Episode #115
How do marketers develop judgment in the age of AI? Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, examines marketing technology's impact on talent development, training, strategy and judgment...
Episode #114
Copywriter and AI pioneer Jon Benson on the value of communication, mirror language, the myth of bad audiences, and why the competitive advantage in a saturated market is leveraging humanity and tech together. SHOWPAGE...
Episode #113
Carole Lawson, Co-Founder and Chief Data Officer of MarketStorm, explains why the traditional marketing funnel no longer reflects how customers make decisions, and why marketers need a new approach to trust, influence...
Episode #112
The problem with data-driven marketing goes beyond dashboards. Marketing strategist, analyst, and partner of The Commercial Works, Robert van Ossenbruggen explains why better decisions start with context, evidence, and...
Episode #111
Robb Fahrion, CEO of Flying V Group, breaks down the operational reality behind managing $5M+ in annual ad spend, how to scale client relationships without losing touch, and what it takes to build multi-account...
Episode #110
Most organizations think they have a data problem. Shiv Gupta thinks they have a people problem. After 25 years helping Fortune 100 companies turn data into better decisions, Shiv has reached a simple conclusion: the...
Episode #109
The "Godfather of Martech" Scott Brinker joins the NinjaCat podcast to unpack his 2026 State of Martech Report, discuss why and detail how AI is driving a fundamental transformation in marketing and business, and...
Episode #108
Luke Ambrosetti, Principal Industry Architect for Marketing at Snowflake, unpacks what actually makes a marketing stack AI-ready. Hitting on topics like data ownership, semantic layers, and addressing core concepts like...
Episode #107
Marketing performance dashboards should be more than a collection of charts. With data scattered across countless platforms, most teams are left with disconnected metrics and unclear insights. Tim Shea, founder and CEO...
Episode #106
Marketing AI agents are transforming how teams turn data into action. In this episode, Sandra Oono-Thomas—VP of Enterprise Growth & Digital Commerce at Daye North America—shares how her background in data and e-commerce...
Episode #105
Eric Tilbury, Head of Programmatic at Inuvo, shares a candid look at programmatic advertising—how incentives shape outcomes, where campaigns go wrong, and how to buy smarter. SHOWPAGE...
Episode #104
Find out how insights buried in qualitative data can be spun into quantitate gold, why average ratings and NPS numbers are misleading, and how to respond to reviews the right way in our chat with RightResponse CEO and...
Episode #103
From Yahoo to pro sports, the "Dean of Big Data" Bill Schmarzo shares why AI should elevate human judgment—using propensity models and causal AI to drive smarter decisions. SHOWPAGE...
Episode #102
AI tools are everywhere. Real adoption is scarce. In this episode of What Gets Measured, Jake Sanders and Jessica Graeser sit down with Ben Tasker, AI Workforce Development Strategist and Senior AI Strategist at...
Episode #101
Former CFO and AI educator Angeline Corvaglia explains why data isn't neutral—and how agencies can present AI and analytics insights responsibly and accurately. SHOWPAGE...
Episode #100
In this 100th episode of What Gets Measured, Jake and Jess revisit the clips from this year's standout conversations to uncover one powerful truth: AI only works when your fundamentals do. Hear insights from Mark...
Episode #99
Find out why AI only accelerates the workflows you already have and how author, educator, and AI strategist, Brian Piper, helps teams map friction, automate the "boring layer," build portable AI knowledge, and use...
Episode #98
Break down how taxonomy, ontology, and controlled vocabularies create smarter, more reliable AI with information architect and founder, Jessica Talisman. Learn how small semantic fixes lock AI advantages and transform...
Recent guests on What Gets Measured. Study who booked and why before you pitch.
VP Platform Ecosystem at HubSpot and Chief Marketing Technologist at ChiefMartec.com, chiefmartec.org
Co-Founder and CEO, Right Response AI
Data Management Innovation Customer Advocate, J.E. Cairnes School of Business & Economics at NUI Galway
AI Dean of Southern New Hampshire University, AI education and workforce transformation
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