Oct 30, 202626 min
Most of what happens to your website happens in the background. Software updates. Plugin patches. Google’s quiet policy changes. Business owners rarely see any of it until something breaks, their traffic drops, or their...
About this Podcast:
Measured is a marketing and data driven podcast hosted by Logan Wood. The show explores real world projects, industry trends, and performance insights to help businesses make smarter, more informed decisions.
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Contact path
Public web form
Booking probability
30%
Guest openness
Selective
80/100
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What is Measured about?
Measured is a marketing and data driven podcast hosted by Logan Wood. The show explores real world projects, industry trends, and performance insights to help businesses make smarter, more informed decisions.
Who hosts Measured?
Measured is hosted by Logan Wood. The show has published 38 episodes to date.
What has Measured covered recently?
Recent episodes include "Measured: Your Website Is Under Attack This Week and You Probably Have No Idea" (30 October 2026, 26 minutes), "Measured: Why Google’s Own Black Friday Advice Is Costing You Money" (23 October 2026, 20 minutes), and "Measured: Three Google Updates This Week That Give You More Control Than You Had Last Week" (16 October 2026, 22 minutes).
How often does Measured publish?
Measured publishes roughly weekly, with episodes averaging 24 minutes across 38 episodes.
How hard is it to get booked on Measured?
Booking probability for Measured is 30%, and the host is rated Selective on guests. Measured requires a Pod Score of 80 or higher. Measured's contact route on record: public web form.
Who should pitch Measured?
The strongest fits for Measured are Marketing, Advertising & PR. Measured has a business audience.
About the host
Logan Wood hosts Measured, a business podcast with 38 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 23, 202620 min
For the last decade, the advice to business owners heading into Black Friday has been the same. Turn on seasonality adjustments. Raise your budgets. Expect huge conversion rate bumps. Ride the wave. New data from the...
Episode #37
Measured: Three Google Updates This Week That Give You More Control Than You Had Last Week
Oct 16, 202622 minFor the past decade, Google has been moving in one direction. More automation. Less advertiser control. Trust the algorithm. Hand over your budget and let the system figure out where to spend it. This past week, that...
Episode #36
Measured: Google Now Officially Requires You to Fact-Check All AI Content Before Publishing
Oct 8, 202630 minFor the past two years, the conversation about AI content has been loud but blurry. Should you use AI to write blog posts? Is it bad for SEO? Will Google penalize you? The answers depended on who you asked and what they...
- Sep 16, 202625 min
Three things landed in the past two weeks. Two are updates from Google that give small businesses new ways to see how they show up online. The third is a real case study of what happens when a business loses visibility...
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- Sep 4, 202630 min
Not every change to how customers find your business shows up in your inbox or on the news. Some of the biggest shifts happen quietly, without a press release, without a Google update banner, without anyone asking you...
Episode #32
Measured: The Google Data Bug, Protecting Your Business Profile, and What the EU Just Made Legal
Aug 25, 202630 minThree things landed this month that affect how your business shows up online, how you measure it, and what you are legally responsible for. None of them dominated headlines. All three matter for how you run a small...
Episode #31
Measured: Three Platform Changes This Month That Affect How Your Business Shows Up Online
Aug 18, 202616 minYour business now shows up in more places than ever, and less of it is under your control. Three specific changes to the platforms your business relies on landed this month. None of them are dominating headlines. All...
- Aug 10, 202619 min
If you run a small business, the holiday season already started. Consumers are shopping earlier than ever. Ad costs are climbing. And Q4 is coming faster than most businesses realize. In this episode of Measured, we...
Episode #29
Measured: Local Service Ads, Dynamic Search Ads, and What Every Google Advertiser Needs to Know
Aug 3, 202622 minIf you run Google Ads, this fall is going to be different from any fall in the last decade. Google is rebuilding the platforms you have been using for years and giving you fixed deadlines to catch up. In this episode of...
- Jul 27, 202628 min
Every business eventually needs a new website. A rebuild, a rebrand, a move to a new platform. The problem is that most website launches quietly destroy the SEO the business spent years building. Search Engine Journal...
- Jul 20, 202623 min
AI writing tools promised businesses a shortcut. Produce a 1,500-word blog post in 30 seconds. Publish faster than your competitors. Save the money you would have spent on a writer. The math looked obvious. Three years...
- Jul 13, 202616 min
Two things happened in the last month that most small business owners have not heard about. Both directly affect how your business shows up online and how your marketing works. Story one: Google is quietly wiping...
Episode #25
Measured: Shopify Is the Default for Small Business Ecommerce, Here Is When to Look Elsewhere
Jul 6, 202632 minShopify holds about 30% of the US ecommerce platform market by active stores. It processed $378 billion in gross merchandise value in 2025, and Q1 2026 alone hit $100.7 billion. 90% of Shopify stores are small...
Episode #24
Measured: Video Is Showing Up in More Search Results, Most Small Businesses Are Missing It
Jun 29, 202634 minVideo is showing up in search results more often than it used to. Not just on YouTube. Facebook videos, Instagram clips, LinkedIn posts, and videos embedded on websites are all getting surfaced when Google thinks they...
Episode #23
Measured: Meta Just Passed Google in Ad Revenue for the First Time, What That Means for You
Jun 22, 202617 minFor the first time in the 20-year history of digital advertising, Meta is about to pass Google in global ad revenue. eMarketer projects Meta will generate $243.46 billion in 2026, ahead of Google's projected $239.54...
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