Hosted by Keen Decision Systems · 🇺🇸 us · EN-US · 10 episodes
Established thought leaders with verified media credentials.
With more marketing channels and pressure than ever, brand leaders need timely, accurate data to help them know where, when, and how to spend their hard-earned budgets to get the most ROI.In the Data-Driven Marketer Podcast, team members from Keen Decision Systems sit down with industry leaders and marketing experts to share the insights, mindset, and tools that empower you to make data-driven decisions that will drive your brand’s performance.For more information, visit https://keends.com
Keen Decision Systems hosts The Data-Driven Marketer Podcast, a business show with 10 episodes published.
Join Greg Dolan, CEO and Co-founder of Keen Decision Systems, for an essential conversation with Olga Yurovski, Founder and CEO of Shopperations, about transforming CPG marketing from reactive annual planning to proactiv
Performance data isn't the same as decision clarity. Many marketing teams have more measurement tools than ever, yet still get stuck on the question, "what should we do next?" In this episode, Derek DeGroat, Director of
Join Jesse Math, VP of Strategic Partnerships at Keen Decision Systems, in conversation with Devyn McHugh, Director of Programmatic at Quigley-Simpson. They unpack full-funnel measurement that goes beyond weekly reports
Is your brand stuck in a cycle of hitting ROAS goals but seeing stagnant growth? You might have a measurement gap. In this episode, Ashleigh Shapiro, VP and Head of Growth at Code3, joins us to break down why this measur
Modern marketing requires balancing strategic long-term planning with real-time tactical adjustments to drive sustainable growth in today's volatile digital landscape.Greg Dolan, CEO & Co-founder of Keen, sits down with
How do you prove marketing's value when everyone thinks success is just about price? Uncover how Cabot Creamery uses data to make every single dollar in their marketing budget count. In this episode, Brad Keefer of Keen
The marketing playbook is changing faster than ever. With hundreds of channels and endless data points, how do you build a winning strategy for 2025? In this episode, we cut through the noise with actionable insights fro
You spend $5 on Google and $5 on Meta, but only make $8 in revenue. Sound familiar? If you're a marketer struggling to find a single source of truth in your data, this episode is essential listening. The reports from you
BirdDog CEO Shaun Brown shares how audience-first strategies and marketing mix modeling transform retail media performance across channels. The conversation explores three critical gaps in the retail media market: the di
Join Steve 'Lounge' Price, CEO of 85SIXTY, and Jesse Math from Keen Decision Systems as they explore how marketing mix modeling has evolved from expensive enterprise CPG solutions to accessible software platforms for tra
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The Data-Driven Marketer Podcast is hosted by Keen Decision Systems. The show is categorised under business and has published 10 episodes.
The Data-Driven Marketer Podcast has published 10 episodes.
The Data-Driven Marketer Podcast regularly covers business. It sits in the business category.
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Episodes of The Data-Driven Marketer Podcast average 33 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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