May 12, 202614 min
What’s really happening in the flexographic printing industry right now? In this special episode of Unpacking the Brand , recorded live at InfoFlex 2026 in Milwaukee, hosts Ken Theriot and Randy Kessler talk directly...
business
Unpacking the Brand
Hosted by Randy Kessler and Kenneth Theriot · business · EN
About this Podcast:
Discover What’s Inside the World of Business, Branding, and InnovationJoin hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) as they dive deep into the strategies, stories, and innovations that drive brand success. Unpacking the Brand explores the intersection of marketing, sales, and customer experience, featuring insights from industry leaders, creative thinkers, and business visionaries.While rooted in the print and packaging industry, this podcast broadens the conversation to include branding breakthroughs, sustainability, technology, and the challenges shaping today’s business landscape. Whether you’re a CEO, entrepreneur, or marketing professional, each episode delivers insider insights, expert interviews, and actionable takeaways to help you stay ahead in an ever-evolving market.New episodes drop monthly, with special editions covering major industry trends and events.🎧 Subscribe now and start unpacking the stories behind the world’s most compell
Pitch Analysis
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
28%
Guest openness
Selective
80/100
Required Score
Sign up to generate a grounded pitch for Unpacking the Brand.
Signup to Generate a PitchQuestions about Unpacking the Brand
What is Unpacking the Brand about?
Discover What’s Inside the World of Business, Branding, and InnovationJoin hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) as they dive deep into the strategies, stories, and innovations that drive brand success. Unpacking the Brand explores the intersection of marketing, sales, and customer experience, featuring insights from industry leaders, creative thinkers, and business visionaries.
Who hosts Unpacking the Brand?
Unpacking the Brand is hosted by Randy Kessler and Kenneth Theriot. The show has published 12 episodes to date.
What has Unpacking the Brand covered recently?
Recent episodes include "Live from InfoFlex 2026: Industry Leaders Share the Real Pulse of Flexo" (12 May 2026, 14 minutes), "Trade Shows Are Evolving (How to Fix Your Booth Strategy) with Rich Rodrigues" (22 April 2026, 72 minutes), and "How Community Becomes a Competitive Advantage with Peter van Teeseling" (15 January 2026, 62 minutes).
How often does Unpacking the Brand publish?
Unpacking the Brand publishes roughly monthly, with episodes averaging 46 minutes across 12 episodes.
How hard is it to get booked on Unpacking the Brand?
Booking probability for Unpacking the Brand is 28%, and the host is rated Selective on guests. Unpacking the Brand requires a Pod Score of 80 or higher. Unpacking the Brand's contact route on record: verified email.
Who should pitch Unpacking the Brand?
The strongest fits for Unpacking the Brand are Printing and Marketing, Advertising & PR. Unpacking the Brand has a business audience.
About the host
Randy Kessler and Kenneth Theriot hosts Unpacking the Brand, a business podcast with 12 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Apr 22, 20261h 12mTrade shows are evolving and most brands are still doing them wrong. In Episode 10 of Unpacking the Brand , Rich Rodrigues, Director of Growth and Strategy at Pinnacle, breaks down how to turn trade show booths into...
Jan 15, 20261h 2mCommunity isn’t a buzzword—it’s a business strategy. In this episode of Unpacking the Brand , Ken Theriot and Randy Kessler sit down with Peter van Teeseling, Executive Director of dScoop, to explore how trust...
Dec 5, 202538 minLabelExpo is now LOUPE — but why? In this episode, Jade Grace of Informa Markets explains the data, the strategy, and the industry shifts that led to one of the biggest rebrands in packaging history. We cover: • Why the...
Oct 30, 20251h 4mFrom woodenware to high-speed digital printing — few companies have balanced legacy and innovation like New Packaging & Display . In this episode, President Ben Urquhart joins hosts Ken Theriot and Randy Kessler to...
View More
Sep 25, 202550 minJoin Ken Theriot and Randy Kessler as they sit down with Alain Paquette, President of Artcraft; a Canadian company delivering premium sustainable pressure-sensitive print solutions for packaged goods brands. Alain...
Aug 14, 202552 minLabel Expo Europe is heading to Barcelona for the first time, and Labels & Labeling ’s Chelsea McDougall joins Unpacking the Brand to share what’s ahead. From automation breakthroughs to flexible packaging...
Jul 25, 202553 minIn Episode 4 of Unpacking the Brand , hosts Randy Kessler and Ken Theriot sit down with Nathan Ridnouer, President of the nonprofit Flexographic Technical Association (FTA), to discuss his journey from managing a movie...
Jun 19, 20251 hourJoin us for Episode 3 of Unpacking the Brand as we sit down with printing industry veteran Paul Teachout to explore his 45-year journey through flexographic innovation, leadership, and relationship-building. Paul shares...
Apr 22, 202536 minIn this episode of Unpacking the Brand , hosts Ken Theriot and Randy Kessler sit down with Katie Graham , Regional Marketing Communications Manager at Bobst North America , to explore how customer-centric marketing is...
Apr 22, 202544 minIn this debut episode of Unpacking the Brand , hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) are joined by John Hirko , Director of Growth at TheRiot Agency. Together, they explore the...
Unpacking the Brand
Unpacking the Brand – Teaser Trailer
Mar 13, 20251 minEpisode Description: Welcome to Unpacking the Brand , your go-to podcast for everything business, branding, and innovation! Hosted by industry experts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling)...
Recent guests
Recent guests on Unpacking the Brand. Study who booked and why before you pitch.
K
Kevin McLaughlin
Dean of the Faculty and Professor of English, Comparative Literature and German Studies at Brown University, Complete Chiropractic Sports And Wellness
T
Tyler Thomas
Assistant Professor of Computer Science, Star Lane Vineyard, Dierberg Vineyard
R
Randy Kessler
family law attorney, professor, media commentator, trusted counsel in high-profile divorce cases, Kessler & Solomiany Family Law Attorneys
A
Allen Rogers
Poly Mount
Best industries to pitch Unpacking the Brand for
PitchCentric classifies Unpacking the Brand under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Similar Podcasts
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Podcasts like Unpacking the Brand
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ