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True CRM

technology · EN

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About this Podcast:

Join Liz and Andy as they invite a CRM colleague working in Higher Education to share their CRM journey, their thoughts on the future, and what they love (and don't love) about working in CRM.About the CRM Network HE: Founded in 2016, the network now boasts hundreds of members from institutions across the UK and Europe. We provide platforms and opportunities to connect, collaborate, and share insights with colleagues working in CRM within Higher Education.Learn more and become a member: https://crmnetwork.orgIf you'd like to be on the show, email us at Chair@ask.crmnetwork.org

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

32%

Guest openness

Accepting guests

Verified email on file
80/100
Required Score

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Questions about True CRM

What is True CRM about?

Join Liz and Andy as they invite a CRM colleague working in Higher Education to share their CRM journey, their thoughts on the future, and what they love (and don't love) about working in CRM.About the CRM Network HE: Founded in 2016, the network now boasts hundreds of members from institutions across the UK and Europe.

What has True CRM covered recently?

Recent episodes include "Featuring…Kate Walewska" (26 June 2026, 55 minutes), "Featuring…Kate Jackson" (1 May 2026, 50 minutes), and "Featuring…Kate Jackson" (1 May 2026, 50 minutes).

How often does True CRM publish?

True CRM publishes roughly monthly, with episodes averaging 44 minutes across 11 episodes.

How hard is it to get booked on True CRM?

Booking probability for True CRM is 32%, and the host is rated Open on guests. True CRM requires a Pod Score of 80 or higher. True CRM's contact route on record: verified email.

Who should pitch True CRM?

The strongest fits for True CRM are Universities & Colleges and IT Services & Software Development. True CRM has a technology audience.

About the host

True CRM is a technology podcast with 11 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Jun 26, 202655 minS1

    This month, Kate Walewska, Director of Marketing and Student Recruitment at the University of Warwick has trebuchet herself over the True CRM castle walls and into our royal court for a quick chat. We discussed what...

  • May 1, 202650 minS1

    This month, Kate Jackson, Group Marketing Director at Coventry University has descended from her rocky outcrop (you’ll need to listen to understand that in-joke) to join the team for a chat! We discussed how finding a...

  • May 1, 202650 minS1

    This month, Kate Jackson, Group Marketing Director at Coventry University has descended from her rocky outcrop (you’ll need to listen to understand that in-joke) to join the team for a chat! We discussed how finding a...

  • Mar 27, 202645 min

    This month, James Maas, CRM Manager at University of Cambridge Professional and Continuing Education, is joining the True CRM band on stage for a special gig on our World Tour (sort of). We discussed his love for...

  • Mar 27, 202645 min

    This month, James Maas, CRM Manager at University of Cambridge Professional and Continuing Education, is joining the True CRM band on stage for a special gig on our World Tour (sort of). We discussed his love for...

View More
  • Feb 27, 202648 minS1

    This month, we’re piloting the True CRM barge up some famous Dutch canals and visiting our pal, Erald Sula, Student Engagement Specialist at the University of Groningen. We discussed what Erald's superpower is, what he...

  • Feb 27, 202648 minS1

    This month, we’re piloting the True CRM barge up some famous Dutch canals and visiting our pal, Erald Sula, Student Engagement Specialist at the University of Groningen. We discussed what Erald's superpower is, what he...

  • Jan 30, 202648 minS1

    A familiar face for those on the CRMNHE committee, this week we're saying a cheery hello to Mark Turner, CRM and Automation Solutions Architect at Falmouth University. We discussed what Mark's superpower is, his...

  • Jul 18, 202540 minS1

    We're very pleased to welcome our friend Kayleigh Duddy, Microsoft Dynamics 365 Solution Architect & Team Leader at ANS, aboard the good ship True CRM. We discussed Kayleigh's fondness for her HE clients, how helping...

  • Jul 3, 202534 minS1

    We finally did it. We recorded a live podcast for the CRM Network HE. Recorded on the 18 June 2025 during our annual conference (online again this year), we asked members to either agree or disagree with some...

  • Jun 6, 202547 minS1

    A slight change this week as Richard Scothern, UK Client Care Manager at Azorus Inc, teleports aboard the Starship True CRM to discuss all things CRM from a supplier perspective. We discussed why Starbucks hates him...

  • May 23, 202537 minS1

    This week we welcomed Aimee Ellis, CRM Systems Lead at Ravensbourne University London, to the CRM treehouse at the bottom of Liz's garden. Find out what she looooves about working in CRM, how she gets her kicks from...

  • May 9, 202545 minS1

    This week we've got Christine Rirom from Cranfield University parachuting in behind enemy lines to the True CRM hidden base. Find out how she juggles BAU whilst migrating to a new CRM, what her devilish CRM superpower...

  • Apr 25, 202546 minS1

    We're back! And this week we're welcoming Glen Read from the University of Nottingham into the True CRM bunker for a chat. Listen to find out what he enjoys about CRM, what the future holds for tech in HE, and how he...

  • Dec 18, 202443 minS1

    Today we're very happy to welcome Mr Josh Dale-Barton (Power Platform/Dynamics 365 Developer, Leeds Beckett University) for a chat about CRM. Josh shares with us how he started his career in CRM, his biggest mistake...

  • Dec 18, 202428 minS1

    If you've worked with 'TheBlueCloud', then you'll probably know our guest this week, as we welcome Rupert Frankum (Digital Experience and Platforms Manager, University of Plymouth) for a discussion about all things CRM...

  • Dec 18, 202438 minS1

    For round two, we have the big boss in the room as Chair of the CRM Network HE, Richard Harrison (Digital Platform & Channel Manager, University of Warwick) joins us for a chat. We ask Richard how he developed a career...

  • Dec 18, 202442 minS1

    For our first ever recording (exciting!), we welcomed Susan Lightfoot (CRM Manager, University of Westminster) to the True CRM bunker for a chat about her career, what she enjoys about CRM and what her typical (or...

Recent guests

Recent guests on True CRM. Study who booked and why before you pitch.

M

Mark Turner

Assistant Professor and Extension Wildlife Specialist, Wealth Management Strategies and Retirement Solutions

K

Kate Walewska

University of Warwick

K

Kate Jackson

Coventry University

J

James Maas

University of Cambridge Professional and Continuing Education

Best industries to pitch True CRM for

PitchCentric classifies True CRM under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.

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